In my line of work as an SEO expert, I have met hundreds of clients who have asked me same question over and over, what is SEO? What exactly is SEO in Nigeria and how does it profit my business?

What is SEO and how does it relate with my website? What is SEO and how can I learn it on my own? What is SEO and how much will I pay for it?. I decide to write a post on all these questions and give you all required answer in one post.

What is SEO? Many people have asked How can SEO benefit my business? Is SEO relevant to my business? How do I do SEO? Is SEO worth it in 2020? How much should I pay for SEO? and many more SEO relevant questions. In this post, I present to you


What is SEO all about?

What is SEO? SEO is all about optimizing your website so the search engines can find you. SEO is one way you help people find your website. It’s similar to how retailers put their stores in the busiest part of town so that customers frequently drive by their location.

Every time you drive by a boutique, there’s a chance you might stop in for a dress. Similarly, every time you see a search result from a particular organization, you might visit their site to read a post or buy a product or service.

1. WHAT IS SEO? All SEO Questions answered

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What is SEO, What does SEO mean?
Search Engine Optimization
SEO means for Search Engine Optimization. It is the method used by SEO experts to increase targeted organic traffic to websites. Search Engine Optimization, or SEO, is a set of best practices for getting a website or page ranked as highly as possible in one of the top search engines especially Google.

The term organic means using natural ways to enhance your website’s visibility without using a pay-per-click service. There are many ways to implement SEO. Ways such as using relevant keywords, quality content, and optimal multimedia content on your web pages

2. What is SEO importance?

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Search engine optimization isn’t the only way to increase a website’s traffic and income, but it’s arguably the most important. Search traffic is, relatively speaking, sustainable traffic.

A #1 result in Google, maintained over time, will deliver consistent traffic to a site day in and day out. For example, if the term “best school in Egbeda” gets around 300 searches a day in Google, the #1 result will be clicked on about 40% of the time, meaning that your top ranked post on best school in Egbeda would receive about 120 visits today, 120 visits tomorrow, and so on.

One important thing to note is that search rankings aren’t static and can be overtaken by new pages that gain authority. One good thing compared to other traffic sources is that SEO requires far less maintenance for you to maintain your website position than social media updates.

3. How do you do SEO?

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Though more than 200 factors are said to contribute to a page’s ranking in search engines, implementing an SEO tactics that works requires you to follow some certain steps. The basic steps to follow are outlined below:

a. l Find relevant keywords with good search traffic potential using any keyword research tool.
b. l Write very good and engaging content between 600 and 2,000 words. Its also good if you can write more, but less than this is not encouraged.
c. l Optimize post content for search engines and users alike.
d. l Make sure your website is accessible to both bots and humans.
e. l Make sure your website is enabled for mobile.
f. l Build relevant links from other high-quality websites that is relevant to your content.
g. l To learn more about this, read my post on the ultimate guide to SEO for businesses in Nigeria.

4. How does search engines work

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There are three main steps search engines take to decide which content should be promoted to the top of search results. They visit your site to create an index of the content to understand what individual pages are about, as well as the overall subject of your site.

They count links from other sites and blogs as “votes” on the quality of the content.
They count social shares – likes, tweets, etc. – as more “votes” for your content.

5. What is SEO and its types?

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Knowing what is SEO has to do with you knowing and understanding how to implement the various types of Search Engine Optimization (SEO). The various types of Search Engine Optimization are:
a. On-page SEO
b. Off-Page SEO
c. Local SEO
d. Site-wide SEO or Technical SEO

6. What is SEO On-page implementation?

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On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, meta-tags and meta-descriptions, headings, title tags, internal links within the site, site maps, page-load time, semantics, and ease of navigation, to mention a few, and images. On-page SEO factors are in your area of control.

On-page SEO generally focuses on efficient presentation of content to website users. Adhering to semantics and optimal web page structure that are very important for a site’s success. This usually result in a site that is systematic and organized and provides better readability not only for users but also for indexing by search-engine crawlers.
Read my blog post on On-page SEO to learn more about On-page SEO implementation.

7. What is SEO Off-page implementation?

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Off-page SEO factors include things that are relatively not under your control. These include factors include:
a. l Link building
b. l Forum postings
c. l Social media marketing
d. l Social bookmarking
e. RSS feeds

8. What are SEO tools?

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SEO tools are tools used to investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on a site’s
a. Keywords
b. Backlinks
c. Competitors
d. Meta-data
e. Rankings data among others

9. Which SEO tool is best?

There are lots of SEO tools available for you to use. Each tool serves its own function depending on the task at hand. Why I cannot say one is the best tool to use, I do recommend the following as the Top 10 Most SEO Tools in 2020!
a. Google Keyword Planner.
b. SEMrush.
c. Ubersuggest
d. Screaming Frog.
e. Woorank.
f. Ahrefs.
g. RankMath
h. Yoast SEO tool
i. SEOquake
j. Dareboost

10. What is SEO needed for?

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a. SEO is organic, and as your site goes up the rankings, you get more targeted traffic.
b. SEO results are not dependent on ads, and with efficient maintenance, your site will appear at the top of the charts without having to advertise.

11. Is SEO easy?

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It is neither easy nor difficult, but requires thorough dedication and patience. With SEO, you get what you put in.

12. Does SEO require coding?

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Knowing how to code is not a requirement for being good at SEO. You do not need to know coding to do a successful SEO. You do not need to know coding to do a successful SEO. Gather skills in determining the right keywords for your content, optimizing your content with those keywords, determining the right Meta description for your website among others. Check my post on the Ultimate guide to SEO implementation for your website to learn all that is required of you.

13. How can I learn SEO at home

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To learn SEO at home you can determine to do any of the following:
a. Follow top SEO experts like Brian Dean, Neil Patel, Omoregie Johnson and learn from them.
b. Enrol in an online one-one practical SEO school and learn from an expert SEO instructor.
c. Practice all the SEO skills you have learnt from any of the above. Practice, practice, implement, practice. It’s a never ending circle because Google keeps changing its algorithm.

14. How do I find SEO keywords?

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a. Determine the content you want to write on
b. Define your goals.
c. Make a list of relevant topics around your content that has huge monthly search volume. You can use a tool like , Keywords Everywhere, Ubersuggest or SEMrush to decipher this.
d. Create a list of seed keywords.
e. Use good keyword research tools.
f. Study the search intent.
g. Identify long tail keywords with huge monthly search volume. It is useless using keyword phrases that people are not using during search. You won’t get any traffic.

15. How can I get free SEO?

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If you say free SEO, I assume you meant implementing SEO on your own without engaging the services of an SEO specialist or SEO agency. If that be the case, then you have to learn to use SEO tools such as:
a. Google Analytics
b. Google Trends
c. Wordtracker
d. BROWSEO
e. Screaming Frog
f. GTmetrix
g. Rank Checker
h. Rankmath
i. Yoast SEO
j. Ahrefs
k. SEO quake
You must be able to perform comparison test with other sites in your niche.

16. Is SEO still important?

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Certainly YES! SEO is more important any other traffic sources. SEO generates more targeted traffic than PPC in the long run. It is important and will still be important as long as Google and other search engines exist.

17. Is SEO important in 2020 and beyond?

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Certainly, SEO is more than important for 2020. SEO has been around even before Google, though Google popularize its use. SEO now makes up a gigantic share of traffic for successful websites therefore, optimizing your pages for SEO is going to be even more important in 2020 and beyond as organic search continues to rise above other search traffic.

18. Is SEO paid for?

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No, SEO is not paid for. You pay nothing when a user clicks on an SEO result. It is a free source of targeted traffic to your website or landing page. SEM(PPC, CPM, CPA) results are paid placements, and you are charged each time a user clicks, see or perform an action (CPA)on the result. As aforementioned, SEO is free targeted traffic

19. What is Google SEO tools?

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Google SEO tools are tools built by Google to specifically aid your Search engine optimization implementation. Such tools include:
a. Google search console
b. Google Analytics
c. Google mobile friendly test
d. Google My Business
e. Google PageSpeed Insights
f. Google correlate
g. Google trends
h. Google voice

20. Is SEO hard to learn?

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SEO is not that hard to learn. All you have to do is be willing to allocate the necessary time and effort to learn the various SEO concepts. If you are just getting started with SEO and wondering what it takes to go from novice to expert, then this post is for you.

21. How can I learn Google SEO?

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To learn Google SEO, here are the 10 best blogs and resources to learn anything about SEO .
A. Educraftworld.com.ng’s blog
B. Search Engine Journal
C. Search Engine Land
D. Backlinko
E. Neilpatel.com
F. The Moz Blog
G. Support.google.com
H. Wordstream blog
I. Ahef’s blog
J. Webopedia.com

22. How long does it take to learn SEO?

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It can take you up to 3 months to learn the basics of SEO. Though the basics of search engine optimization (SEO) can be understood and learnt within 3 months, however, the more advanced concepts can take anywhere from 6-18 months. This is provided you are consuming knowledge daily and learning from experts. Don’t also ignore the fact that Google’s search ranking algorithm changes almost every time and you have to keep abreast of these algorithm changes.

23. What is SEO in a nutshell?

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In a nutshell, Search engine optimization, SEO for short is exactly what the name suggests: it is the aspect of optimizing/tweaking web text, images, and videos to affect their organic search engine visibility.

Search engine optimization takes into account what users search for (the keywords they type into their search boxes), how search engines index websites and the content therein, and most recently, how relevant and user-friendly content is to users and user queries.

In general, SEO involves optimizing your website design by making it easier for users to interact with content on various devices, using relevant keywords, creating links between your website and other relevant, high quality sites on the same topic, and the mobile friendliness of your site.

24. Is SEO illegal?

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SEO becomes illegal when you implement Black hat SEO. Black-Hat SEO tries to fool Google spiders and crawlers. I really advise you stay away from Black-Hat SEO as this is 100 percent illegal and can lead to your site losing its page rank or being removed from the Google search altogether. Though Google may not pick up on you using Black-Hat SEO method, immediately, but eventually your site will be penalized, so keep away from it.

25. What skills are needed for SEO?

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There are some certain skills needed by hiring managers from SEO experts before hiring them. Below are the top 7 of such skills:
a. Critical thinking ability
b. Content writing ability
c. Analysis and research skills
d. Basic coding skills
e. Good communication skills
f. Priotization skills
g. Humility

26. Is SEO a full time job?

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Yes it is full time job. SEO involves many areas from content writing to technical optimizations. It certainly needs full time dedication to get al of these done right.

27. What is SEO and what is needed for SEO?

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a. Search engines now drive a large volume of highly targeted traffic, from people intent on accomplishing research-based, purchase-oriented, and content consumption goals. Businesses can earn significant revenues by leveraging the quality and relevance of this traffic for direct sales, customer acquisition, and content and branding/awareness campaigns.

b. Visibility in search engines creates an implied endorsement effect, whereby searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries.

c. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Consumers are increasingly turning to the internet before making purchases in verticals ranging from real estate, groceries, and cars to finding local resources for health and wellness services. At this stage, businesses simply cannot afford to ignore their customers’ needs as expressed through searches conducted on the major search engines.

28. What are keywords in SEO?

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Keywords are the search terms you type into your Google search bar when hunting for information on the World Wide Web. Keywords, or their use on your website determine how visible your website is, and how much traffic it generates.

Significant number of monthly searches – Meaning there are plenty of potential search engine visitors.
Low competition – Indicating there aren’t so many existing results that it will be difficult or impossible to rank highly for the term.

Many people struggle with getting traffic to their site because they haven’t researched their keywords correctly. Instead, they just guess. Find out more about keywords by reading my post on the Ultimate Guide To SEO

29. How many SEO keywords should I use?

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1 – 2% keywords in relation to the number of words making up your post content.
This literally means that the exact number of keywords spread in your post will be dependent on your post content length.

30. How do I optimize keywords for SEO?

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a. Choose The Keywords To Focus On
b. Prioritize Your Keywords
c. Use your keywords in your headers (HI, H2, H3)
d. Use your keywords in your Meta description
e. Use your keywords in your Alt tags
f. Make sure your keywords appear in the first first 50 words of your post content.
g. Make sure your keywords appear in your last paragraph.

31. How much should I spend on SEO?

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How Much Can You Expect to Spend on SEO? If you are hiring a top-level SEO company to execute a local campaign, expect to pay between 100,000 to N300,000 + per month. See my post on SEO pricing for more on this.

32. Who needs SEO the most?

Whatever industry you are in and your customers or prospects are online, then you definitely need SEO for your website.

33. How long does SEO take to Work?

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Ranking for a specific keyword may take anywhere from 24 hours to 6 months depending on your site’s history, your location, page rank, domain age, and the industry. Plus, Google’s new algorithm may be released at any given moment.

34. Will SEO exist in 5 years?

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As long as Google and other search engines such as Bing, Yahoo among the rest exist, and there are website and people still go online to search for information, yes SEO will exist in 5 years and beyond that.

35. Is SEO a dying industry?

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No, SEO isn’t going anywhere soon. But outdated SEO tactics are dead and can actively kill your rankings. As long as Google and other search engines such as Bing, Yahoo among the rest exist, and there are website and people still go online to search for information, SEO won’t get old that would lead to its death and is here to stay.

36. Can you pay Google for SEO?

Affordable SEO Marketing Service Nigeria | SEO Agency

Definitely not. Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. On the other hand, running a Google PPC Ads campaign does not help your SEO rankings, but can drive targeted traffic to your site as long as you. However, PPC ads can be helpful in connecting with a wider audience online.

37. How do you rank first on Google in 2020?

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To rank Higher On Google In 2020, you just need to implement the following:
a. Improve Your On-Site SEO implementation.
b. Improve Your Off-Site SEO implementation
c. Add LSI Keywords To Your Content Page.
d. Improve Your Technical SEO Implementation.
e. Ensure You Match Your Content to Search Intent.
f. Ensure You Reduce Your Bounce Rate.
g. Ensure You Find Even Keywords to Target.
h. Make Sure To Publish Insanely High-Quality Content.
i. Ensure You Build Backlinks to Your Site.

38. Why is SEO cost and why is SEO so expensive?

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Why is SEO so expensive? SEO is so expensive for three reasons: It takes time to show results, it requires a lot of resources to build and maintain a campaign, and it often relies on the expertise of an SEO specialist to develop and grow your strategy. All these requires time and money unless you plan on doing all yourself.

39. Is backlinks good for SEO?

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Backlinks is the aspect of getting other pages (I mean quality and relevant sites) to link back to your website content or pages. In the early days of search, link building was a breeze.

To rank top on first page of Google SERP, all a webmaster had to do was create a ton of links pointing to a page or piece of content without caring if the linking page was relevant to the linked-back-to website page or piece of content. The Google Penguin algorithm update changed it all.

Yes, backlinks are more than good for SEO if done the right way. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another and are a signal to search engines that others vouch for your content.

40. How effective is SEO?

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SEO is very effective. SEO is one of the best marketing strategies you can think of because it targets users who are actively looking for your products and services online. Especially when you make use of a good SEO marketing agency.

41. Is Meta keywords still used by Google?

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Google and other search engines no longer consider the keywords meta tag, but they are smart enough to figure out what keywords and phrases have been used in the pages content, title and meta description.

42. How long does it take for backlinks to show up?

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2 to 4 months
It can take anywhere between 2 to 4 months on average to see backlinks increase a page ranking. But all the same avoid links that can damage your website.

what is SEO?
What is SEO and How Does it Work?
What is SEO and How Does it Work? (2021)

What is SEO

SEO or Search Engine Optimization is process of improving the ranking position of a website for specific keywords. SEO has changed a lot since the early days of the internet; the algorithms used by search engines like Google, Yahoo and Bing to rank websites in search results are constantly being updated (these are called algorithms) and as a result, SEO is an evolving discipline.

In order to maintain consistent rankings for keywords related your website, it’s important to understand the fundamentals behind of search engine optimization and how websites are ranked.

What is SEO secret?

It’s no secret that search engines are some of the biggest traffic drivers for a website. For individuals or business selling their products or services online, SEO is crucial to getting found by potential customers and staying competitive.

The process of ranking a website high in search-engine-results-pages (SERPs) and optimizing a website for search engines is a constantly changing discipline with new guidelines and best practices being introduced regularly especially by Google. As the way we use the internet changes, so does SEO. Search engines like Google and Bing alter their algorithms and processes in order to provide the best (most relevant) answers to their users.

SEO takes time too! You won’t see immediate results after optimizing one aspect of your site. Over time (and with more content), you will see your site’s rank slowly crawl up for specific terms related to your content.


Rounding off what is SEO

Another thing to consider about the question what is SEO is that SEO is just one of the several ways (both on-and offline) in which you can get traffic to your site. While it may be the most discussed method, you should always keep in perspective your overall goals for your site and business.

This means that you should never sacrifice good content or a good user experience for the sake of SEO. The overall idea that I try and convey to clients, and my blog readers is that branding yourself or your company means attracting a fanbase or client base and then developing a relationship with these people.

Some people get bogged down in the details of what is and Google SEO and think they must implement every little trick and technique even if it doesn’t necessarily make sense for their business. Note that most questions and answers discussed here are valuable for several reasons, not solely for the search engines. The goal is to provide value and create the most interesting and relevant site that you can.

13 SEO Tips That Actually Work

Always keep in mind that while you want to be friendly with the search engines, your best friend should be your fan, customer or potential customer since those are the ones you hope to ultimately win over for the long term. The search engines help you find these people, but once they have assisted in that goal, it’s your responsibility to build a relationship with those people so that they keep coming back to your site.

Now that I have answered all your questions about what is SEO, I will like you to share with friends and business partners. Someone out there may be in need of these information. See you at the top.

What is SEO in Nigeria? 42 Ultimate SEO Critical Questions And Answers

Omoregie Johnson

Johnson Omoregie is an SEO specialist/Website Developer/ SEO Copywriter/Content Developer. He eats and sleeps Search Engine Optimization (SEO)/Digital Marketing. And help business generate leads and conversions through Organic Traffic. He is the author of Business Profit Blueprint: Million Dollar Tips To Promote Your Business And Increase Profit. https://about.me/omoregie.johnson

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