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Social Media Marketing in Nigeria 2021

Social Media Marketing in Nigeria is when you use Social Media platforms to get leads that converts, and connect with prospective customers in Nigeria

Social Media Marketing in Nigeria is when you use Social Media platforms to get leads that converts, and connect with prospective customers in Nigeria. With Social Media Marketing, you can also position your brand and build a community around it.


Social Media Marketing Campaign in Nigeria

Any Social Media Marketing Campaign should offer an affordable, fast, and high-impact way for you to promote your business and services, position your brand image, and strengthen ties to your most ardent customers.

Will you want to use Social Media Marketing Campaigns to strategically

  • Increase access to your target market.
  • Open the door to a new niche market.
  • Meet an otherwise unmet marketing need.
  • Move prospects through the conversion funnel.
  • Improve the experience for existing customers.

Did you know that the first three vital ingredients for any Social Media Marketing Campaign SUCCESS that generates targeted leads and conversions in terms of engagement, engagement and monetization are:

  • Awareness
  • Personality and
  • Relationship  

I am excited that you have landed here and , and I ask to be your chosen one to be your guide as you embark on a journey into this new and exciting era of marketing of Social Media Marketing. One thing is sure, I believe that you’ll find and acquire new customers and build strong and lasting relationships that benefit your business greatly if you chose us to manage your Social Media Marketing Campaigns.

According to Datareportal

Internet users in Nigeria

  • There were 85.49 million internet users in Nigeria in January 2020.
  • The number of internet users in Nigeria increased by 2.2 million (+2.6%) between 2019 and 2020.
  • Internet penetration in Nigeria stood at 42% in January 2020.

Social media users in Nigeria

  • There were 27.00 million social media users in Nigeria in January 2020.
  • The number of social media users in Nigeria increased by 3.4 million (+14%) between April 2019 and January 2020.
  • Social media penetration in Nigeria stood at 13% in January 2020.

Mobile connections in Nigeria

  • There were 169.2 million mobile connections in Nigeria in January 2020.
  • The number of mobile connections in Nigeria increased by 12 million (+7.7%) between January 2019 and January 2020.
  • The number of mobile connections in Nigeria in January 2020 was equivalent to 83% of the total population.

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Let’s examine the stats from Napoleoncat on the usage of Facebook, Instagram.

Facebook users in Nigeria in August, 2020

There were 30,630,000 Facebook users in Nigeria in August 2020, which accounted for 14.6% of its entire population. The majority of them were men – 59.9%. People aged 25 to 34 were the largest user group (10 200 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 2,200,000.


Facebook users in Nigeria

Find more statistics at NapoleonCat

Instagram users in Nigeria in August 2020

There were 7,993,000 Instagram users in Nigeria in August 2020, which accounted for 3.8% of its entire population. The majority of them were men – 59.2%. People aged 25 to 34 were the largest user group (2,900,000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 500,000.


Instagram users in Nigeria

Find more statistics at NapoleonCat

Messenger users in Nigeria in August 2020

There were 27,330,000 Messenger users in Nigeria in August 2020, which accounted for 13% of her entire population. The majority of them were men – 60.3%. People aged 25 to 34 were the largest user group (9 100 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 2,100,000.


Messenger users in Nigeria

Find more statistics at NapoleonCat

LinkedIn users in Nigeria in August 2020

There were 5,506,000 LinkedIn users in Nigeria in August 2020, which accounted for 2.6% of its entire population. People aged 25 to 34 were the largest user group (3, 400,000).


Linkedin users in Nigeria

Find more statistics at NapoleonCat

Now lets look at the Social Media User in Nigeria stats data from statscounter

Source: StatCounter Global Stats – Social Media Market Share


The above stats can seriously help your Social Media Marketing Campaign

This is certainly a huge market for you

This is certainly a huge market for you to penetrate with business and services and I advise against looking at it with levity. You really can bring a huge positive marketing change to your business when you leverage on Social Media Marketing. It’s one thing to use social media to try to gain followers and get your name out there; it’s a totally different game to use proven direct response marketing principles to drive more leads and profits.

Our Social Media Marketing tactics deliver the keys to selling directly to targeted traffic on social media, increasing your lead flow and opt-ins, and creating a celebrity status online.

Whatever measurable result you’re after with Social Media Marketing, there are step-by-step strategies and simple, effective techniques that will speed up the time it takes for you to get there and save you from frustration.

Did you know about these Social Media Facts

• The radio took 38 years to reach 50 million users.

• The television took 13 years to reach 50 million users.

• The Internet took 4 years to reach 50 million users.

• Facebook added 200 million users in 2010 alone .

• 50% of the world’s population is younger than the age of 30.

• 96% of the millennial generation in Nigeria are using social media.

• 60% of Nigeria companies are using social media to recruit new employees.

• 24 of the 25 largest newspapers are experiencing record declines because we’re a content-on-demand society.

• 90% of people with TVs and DVRs skip ads on television.

• 73% of active online users have read blogs.

.More than 85% percent of Nigerians are on mobile phones

These statistics clearly tells us that Social Media is here to stay and will continue to grow and outgrow radio, newspaper, television, DVRs in time of usage and marketing usage. Its time you hop on the bandwagon, moreover this is a positive bandwagon that is sure to bring in positive conversions for you so, wait no longer. Contact us now.

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Why you must get involve in Social Media Marketing for your business in Nigeria

The fact is with Social Media Marketing you can deliver value to consumer in online communities, right there at the place they congregate. People on Social Media platforms are looking for content that solves a problem for them, they are looking for friends on line to communicate with, they are looking for engaging content online to take off their stress.

They are looking for content online to make them laugh or relax. Am talking about content that make them connect with you and form a community. They are not looking for advertisement, they are tired of that.

An individual like you or me see nothing less than a thousands advertisement per day. Advertisement on TV, advertisement on radio, at the front of the shop or supermarket, the ones pasted on the estate gate, what about the bill boards as you walk or drive by.

To these end, our brain as humans as learnt to shut out adverts once we see them. We are an engaging generation and we want things that will engage us.

By delivering value or engaging content via social media channels, potential customers will:

1. Become aware of your business,

2. Begin to build trust in your company,

3. Begin to share your information with their peers,

4. Ultimately begin to purchase products and services from you.

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Delivering value to consumers where they congregate with Social Media Marketing

The key point to all of this is delivering value to consumers where they congregate.

It’s not about interrupting them or yelling at them to get their attention, as has often been the case with traditional marketing. It’s no longer about them coming to you. It’s about you delivering value where they are at the time they want it.

Social media marketing is about building a relationship through conversation with your target audience.

In many cases the customer starts the dialogue and you are jumping in and participating in their conversation.

Once you gain customers through social media, they will be stuck to you like glue because of the trust they will build around YOU, your products and services.

With our Social Media Marketing Packages, we will create value through engaging content for your target audience, thereby positioning your products and services in their minds, which inadvertently will lead to more sales. We base our clients Social Media Marketing Campaigns on:

  • Demographics
  • Geographic location
  • Life-stage-based purchasing behaviour
  • Psychographics or lifestyle
  • Affinity or interest groups

More reasons why you need to invest in Social Media Marketing for your business in Nigeria

Social media marketing is important for promoting your products and services because the consumers are quickly becoming a content-on-demand society. Your potential customers have the power to consume any type of content, in any form or fashion, from anywhere.

Whether it’s on their android phones, their Iphones, their laptops, on iPads, while they are sitting in front of the television or at a sporting event, they can receive any type of content they want, whenever they want it.

Consumers are tuning out commercials from their sight and memory. They don’t want to see it anymore. To them its an infringement on their human right, its an infringement on their right to what they want to see at a particular point in time. To this end, they skip ads when they see one.

Instead of relying on advertising, they’re using the web extensively to research information about products and services they want to buy and about ways to solve their problems and improve their lives. We are also spending a lot of time on social sites, engaging with Instagram, Facebook, YouTube, and LinkedIn, and Twitter to gather this information.

These figures are growing substantially year over year. Hope you see the leverage here for your business products and services. Social media provides tremendous opportunities to showcase to your customers that you are listening and you care about them.


I think you should know these before you embark on Social Media Marketing Campaign

• Consumers are most likely to share articles, news, and content related to science, but only 9% of person-to-person recipients click on the shared links regarding these topics.

• Timely news and political items are less widely shared at 2%, but the click rates are 86% and 77%, respectively.

• Business-related: only a 4% share, and a 24% click on the shared links.

• Health: 3% share, 15% click.

• Celebrity and entertainment: 2% share, but 40% click.

• Consumer reviews of products, businesses: 1% share, 4% click.

• Personal finance: 1% share, 11% click.

• Consumers are most likely to share articles, news, and content related to science, but only 9% of person-to-person recipients click on the shared links regarding these topics.

• Timely news and political items are less widely shared at 2%, but the click rates are 86% and 77%, respectively.

• Business-related: only a 4% share, and a 24% click on the shared links.

• Health: 3% share, 15% click.

• Celebrity and entertainment: 2% share, but 40% click.

• Consumer reviews of products, businesses: 1% share, 4% click.

• Personal finance: 1% share, 11% click.

Social media marketing carries many benefits

Social media marketing carries many benefits. One of the most important is that you don’t have to front any cash for most social media services. Of course, there’s a downside (If you front cash and do your homework well, you’ll get to your goals easier and faster): Most services require a significant time investment to initiate and maintain a social media marketing campaign, and many limit distribution of unpaid posts, charging for advertising and distributing posts to your desired markets.

Hope you are aware that the audience for social media is huge. By the second quarter of 2016, Facebook claimed 1.79 billion monthly active users worldwide, of which 1.66 billion were mobile users. Slightly less than 85 percent of Facebook’s traffic comes from outside the US and Canada, and 85 percent of Nigerians are on Mobile Phones and make use of at least one Social Media.


Why you should allow EducraftMedia handle your Social Media Marketing Campaign

EducraftMedia isn’t doing daily optimization of this account. We’re perform hourly optimization and adjusting ads and campaigns accordingly. We monitor Facebook’s changing algorithms 24 hours a day, and test and measure everything. We know that the more you spend on marketing, regardless of the channel, the more you need to monitor results. With EducraftMedia Social Media Marketing Campaigns, you are sure that we always, always, always test.

We know that corporate social media program must establish tangible goals and measure progress toward those goals. We establish goals for business Social Media Campaigns base on the following categories:

  • Brand engagement
  • Advocacy
  • Loyalty
  • Lead generation
  • Conversions / Sales
  • Customer service

We know that different businesses will have different goals or priorities. For example, non-profits needed conversions may be donations. Entertainment companies, online games, or other applications conversions may be in views or downloads to drive ad Naira.

For each of these goals, we’ll employ a number of social media tactics. For instance, sales goals can be served by promotional wall posts, member-exclusive discounts, social couponing, refer-a-friend campaigns, ad campaigns, social shopping integrations, or full-fledged Facebook e-commerce platform and that the social media environment is still geared more toward entertainment, interaction, and personal connection than toward immediate commercial transactions.

Our Social Media Marketing Campaign Strategy

At EducraftMedia our Social Media Marketing Campaign acronym stands for:

  • Attract
  • Convert and
  • Transform

Attract: We attract your likely prospects, because we know you must stand out from a crowded field with a clear and unique brand. With a strong value proposition, worthwhile content, social proof (testimonials and an active, emotionally engaged community), and an appealing incentive for individuals to sign up for emails or fill out an inquiry form, we are sure to ATTRACT the right audience for your business.

Convert: We will optimize the design and user experience on your social platforms , so you can successfully convert browsers to buyers.

Transform: We will build a bonafide personal and emotional connection with your customers or clients, so that they can patronize your business repeatedly and even tell their friends and friends of friends. When people do business with you, it should not be just a transaction. It becomes a relationship with your brand, one that inspires and rewards a passionate following, loyalty, and brand advocacy.

That’s the way we view your overall business plan, your web presence, and your social media program. Our Social Media Marketing Campaign is a strategic effort to continually deepen the relationship between your business and its audience. With all these, you’ll constantly be nurturing your audience, encouraging them to move from the level of prospects to buyers and finally to loyalists.


How do I start Social Media Marketing?

Starting a Social Media Marketing requires you to define your goals and understand the different social media channels and the ones that your target market can be found.

What is the best Social Media for marketing?

There is no one best Social Media platform for marketing. Each platform is used by different age groups for different purposes. You need to define your target market and on which platform they often visited. The charts in this post will serve as a guide for you.

What do you mean by Social Media Marketing?

Social Media Marketing is when you use Social Media platforms to get leads that converts, and connect with prospective customers. With Social Media Marketing, you can also position your brand and build a community around it. Social Media Marketing is when you use Social Media platforms to get leads that converts, and connect with prospective customers. With Social Media Marketing, you can also position your brand and build a community around it.

What are example of Social Media Marketing Platforms?

Examples of Social Media Platforms of medium include Facebook, Twitter, Instagram, Your blog, YouTube, Tiktok etc.

How much does Social Media Marketing cost?

Check out our social media pricing for details on this.

How much should I set aside for Social Media Marketing budget?

Budgeting money for Social Media Marketing is dependant on what your social media marketing plan is. Your plans, goals, and pocket size dictates your budget power

How much does outsourced Social Media Management and Marketing cost?

Check out our social media pricing for details on this.

Is marketing on Social Media free?

While social media platforms are free to use, promoting your campaigns with money will make you reach more of your targeted market and achieve your goals. Money well invested and succinctly planned for.

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Omoregie Johnson
Johnson Omoregie is an SEO specialist/Website Developer/ SEO Copywriter/Content Developer. He eats and sleeps Search Engine Optimization (SEO)/Digital Marketing. And help business generate leads and conversions through Organic Traffic. He is the author of Business Profit Blueprint: Million Dollar Tips To Promote Your Business And Increase Profit. https://about.me/omoregie.johnson
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