Social Media Marketing for Real Estate in Lagos Nigeria
Do you want to know the nitty-gritty of social media marketing for real estate in Lagos Nigeria? Do you want to establish the following goals for your Real Estate business or agency using social media?
- Brand engagement
- Lead generation
- Customer service
Then this post on Social media marketing for Real Estate in Lagos Nigeria is for you. Social media offer an affordable, fast, and high-impact way to promote your Real Estate business, bolster your brand image, and strengthen ties to your most ardent customers.
THE CURRENT STATE OF SOCIAL MEDIA MARKETING FOR REAL ESTATE IN LAGOS NIGERIA
Social media has made, and continues to make, an indelible impact across all industries. Low barriers to entry, cost-effectiveness, and multiple paths to desired audiences are only a few of the factors that have transformed a once complex and intimidating experience into an approachable, engaging, and irreplaceable business and networking resource.
The questions real estate professionals typically have when using social media to their advantage are how to begin, how to build, and where to focus.
The Impact of Social Media in Real Estate survey reveals that more than 87 percent of respondents are using social media for their businesses, and for a variety of different purposes:
When it comes to Social media marketing for Real Estate in Lagos Nigeria and marketing your real estate, brand and services, you have to be as innovative as possible to remain on top of your game; given the amount of competition that exists out there, you have to be the best to make it big.
Which is the reason behind this post on Social Media Marketing for Real Estate in Lagos Nigeria.
If you settle for something mediocre, then you and your company will probably go unnoticed. Ask any marketing expert about it and they will point to how it all boils down to making smart choices with your marketing strategies especially Social media marketing for Real Estate in Lagos Nigeria and trying to beat out the competition by being as innovative as possible.
Despite the fact that a majority of survey respondents report they understand social media opportunities, a review of over 100 social profiles indicates that many fail to consistently deliver on the fundamental steps needed to harness social media’s full potential.
While this appears to leave a gap in the amount of successful agent social endeavors, this post on Social Media Marketing for Real Estate in Lagos Nigeria will lay out reasons, examples, and guidelines needed to reach that potential.
Social Media Marketing for Real Estate in Lagos Nigeria – SOCIAL PLATFORMS FOR EVERY USER IN REAL ESTATE
Real estate professionals have an expansive list of social media platforms within easy reach, each offering its own way of engaging clients and sharing business-building information. Facebook, Twitter, Pinterest, Instagram, and LinkedIn, for example, are platform options with different uses for different audiences.
Among those platforms, Facebook surges to the top of the list among The Impact of Social media marketing for Real Estate in Lagos Nigeria and Social Media in Real Estate survey participants.
In terms of active social media users surveyed, the platform usage for business purposes is as follows:
- 98 percent: Facebook
- 66 percent: LinkedIn
- 58 percent: Twitter
- 37 percent: YouTube
- 34 percent: Instagram
- 32 percent: Pinterest
- THOUGHT LEADERSHIP AND BRAND AWARENESS
Inform community members of real estate professionals’ industry knowledge and the latest business news, insights, and trends. They can also demonstrate their involvement in, and commitment to, local activities and philanthropic programs, thus providing touchstones of shared interests with current and potential clients.
- CLIENT SERVICE in implementing Social Media Marketing for Real Estate in Lagos Nigeria
Connect in real time with clients with Social media marketing for Real Estate in Lagos Nigeria. Real estate professionals skilled in using social outlets to provide fast, attentive client when strengthening online relationships, gaining trust with current and potential clients, and helping to extend those relationships offline.
- EMPOWERMENT in Social Media Marketing for Real Estate in Lagos Nigeria
Share news and timely information with interested clients and potential clients. Information can range from the latest listings and industry insights to office news and proud accomplishments.
Additionally, an inside look into a real estate professional’s day can create an intimacy for connections and foster camaraderie. Remember, as you share this content, to remain relevant and to only share information your followers will find useful and interesting.
- RECRUITMENT in implementing Social Media Marketing for Real Estate in Lagos Nigeria
Tap into the ability to showcase employment opportunities, identify potential hires, recruit, and offer an inside look into the organization’s culture. These efforts also usher in new levels of efficiency and effectiveness when building teams and reaching out to other professionals for partnership opportunities. service find themselves at the forefront
It is of course easier said than done and you have to put in the effort to make all the right choices for your company. Given the plethora of options out there, it is obvious that you will need a little help; EducraftMedia- Social Media Marketing Experts in Lagos Nigeria is positioned to help your Social Media Marketing or Management campaigns
Social Media is the most preferred way to advertise your products and services – Social Media Marketing for Real Estate in Lagos Nigeria
One of the best, and most preferred, ways to advertise your products, and reach out to millions of customers worldwide, is by making use of Social Media. As you know, the Internet plays host to billions of people worldwide and you can easily reach out to many of them just by tapping into the different social media avenues.
Studies have found the following about Social Media:
- 74% of consumers have a more positive brand impression after interacting
with a company through social media
- Purchase likelihood increases 51% after a customer clicks the “like” button.
- When they receive good customer service, social media users tell three times as many people about it as do nonusers of social media
- 83% of people who complained about a given company on Twitter “liked or loved” a response by the company.
- 90% of consumers trust product reviews from people they know; 70% trust reviews from people they don’t know
- 40% of social media users “like” businesses in order to receive special discounts and promotions
- Facebook fans of a brand spend twice as much as those who are not Facebook fans
- The business benefits of social media aren’t limited to the realms of marketing and brand equity.
Social media refers to various platforms that are available on the Internet, which provide users the chance to create their profiles and share and promote content. These social media platforms are all designed to help people and companies establish a social presence and let others know about their products and services.
The popularity of social media, as a marketing tool, rose in the last decade as more and more companies realized its true potential and began using it to their advantage. They understood that it is possible for them to reach out to millions of people, worldwide, and increase their customer base by several folds.
Social media is now part of every company’s marketing strategy. Right from a small store in Nigeria to a multi-million dollar company in the US, everybody is using the power of the Internet to get noticed and improve their product’s sales. Therefore, Social media marketing for Real Estate in Lagos Nigeria is a must for Real estate marketers.
Many people, particularly small businesses and upcoming businesses seem to shy away from social media marketing. The reason being that it social media marketing is such a vast area and it is really difficult to know where they can start from, the area that should be targeted by them and their potential audience.
In order to become successful in making use of social media marketing for your real estate website, you really need to get yourself better acquainted with the complex hierarchy that exists and the workings of these platforms.
Like it is the case with any online marketing strategy, even in the case of social media marketing for your real estate establishment, it will all have to start with you and your website.
Social media marketing for Real Estate in Lagos Nigeria holds a lot of potential and will help in increasing your customer base. You will see how easy it is for you to reach out to different customers that are based all over the world or within a particular geographical location that you are targeting.
Let us now look at some of the real uses Social media marketing for Real Estate in Lagos Nigeria for your real estate company, products and services.
Reach potential prospects for your real estate listings when you utilize Social Media Marketing for Real Estate in Lagos Nigeria
The first and most important use is the reach that this platform provides to its users. You will see that it is possible for you to reach out to more people just by making your presence felt on these sites. When you add one person, you will automatically end up adding another 10.
This is not possible when you advertise in the traditional way. You will hardly be able to reach a few hundred there whereas here, you can easily reach millions just by clicking a few buttons and uploading pictures of your products and services.
Recognition when you embark on Social Media Marketing for Real Estate in Lagos Nigeria
Your real estate brand recognition will grow in leaps and bounds when you implement Social media marketing for Real Estate in Lagos Nigeria. You can easily reach out and have your brand successfully recognized by millions just by setting up an account on a social media platform.
It is like getting to set up free billboards on every street in the world.
Your real estate brand is sure to be recognized by millions around the world and you will see that it is possible for you to become a global image by implementing Social media marketing for Real Estate in Lagos Nigeria.
Costs when you embark on Social Media Marketing for Real Estate in Lagos Nigeria
The costs of marketing your real estate business can be considerably reduced when you take up Social media marketing for Real Estate in Lagos Nigeria.
When you market in the traditional way, you end up spending a lot of money. Right from paying the advertising company to paying for the different promotional campaigns, there are many costs that will keep accumulating.
You have to set up a big fund for it and only then will you be able to afford the traditional method of marketing. However, with social media, all of that can be reduced to a bare minimum.
You will see that it is possible for you to promote your products and services with a very small budget.
Imagine the kind of money you can save just by adopting Social media marketing for Real Estate in Lagos Nigeria.
Interaction when embarking on Social Media Marketing for Real Estate in Lagos Nigeria
Through social media platforms and implementing Social media marketing for Real Estate in Lagos Nigeria, you can interact with many people including your customers and potential business partners. You can bring everyone under the same roof and allow them to interact with each other.
You will see that it is easy for you to answer any queries that these people have towards your company, products or services and make it an interactive session.
This type of a setting will go a long way in helping you establish a good connection with your customer base.
Conversion when embarking on Social Media Marketing for Real Estate in Lagos Nigeria
Through social media and Social media marketing for Real Estate in Lagos Nigeria, you can easily convert people into your customers. Now say for example 900 people visit your page on a daily basis. Out of those, maybe 300 are your existing customers and the rest are new people.
If even half of them, meaning 300 people convert into customers then you will now have 300+300 customers for your products.
That is a great number for you to work with, especially when you are just starting out. That number will only grow over time and before you know it, you will have a big audience base following you.
Loyalty when implementing Social Media Marketing for Real Estate in Lagos Nigeria
You can establish customer loyalty by being online. You can be in touch with the best customers and get them to be your repeat customers. Social media helps in establishing a strong customer base and also strengthen your hold over them.
Remember that your current customers are extremely valuable as they are who will bring new customers and also give you consistent business. So it is extremely important for you to hold on to your loyal customers and get them to help increase your business.
SEO when implementing Social Media Marketing for Real Estate in Lagos Nigeria
You can make use of SEO when you set up an online account. SEO stands for search engine optimization, which will help you get noticed. You can use it to your advantage and turn up as the first search result online.
That will ensure that your page gets visited more often, which will mean more customers for your business. These form just some of the benefits of using social media for marketing but are not limited to just these. As and when you start using social media you will be acquainted with the other benefits.[origincode_videogallery id=”1″]
You must know that the foundation of your Social Media Marketing Campaign for you real estate agency is your website when implementing Social Media Marketing for Real Estate in Lagos Nigeria
Your website will act as the foundation, the base on which you can start building your campaign. Blogs have been gaining a lot of publicity, if your website has one then that’s good and if it doesn’t then perhaps it’s time that you have added one.
Blogs will enable you to provide regular steams of content that will help you grab and then hold on to the attention of your audience and in order to increase the number of people who are subscribing to your website, increase the number of followers you have got on any social media platforms and for also giving your business a sound online presence, a blog will really come in handy.
Awareness, Knowledge, Consideration, Selection: Before purchases are made, conversations about what brands to buy take place online, and the proliferation of customer ratings and reviews influences buyers, along with the sharing of purchases and recommendations. Companies profit through increased online visibility in search, video, mobile, and the blogosphere.
More and more companies are profiting from free sampling campaigns, coupons, and sweepstakes. Increasingly, social media are driving customer awareness, influencing customer research and willingness to try new products, and inspiring purchase decisions and recommendations.
Satisfaction, Advocacy, Loyalty: After purchases are made, social networks are the new CRM channel, a place to publicly resolve complaints, receive testimonials, and deepen consumer engagement.
Brands build equity with their social media fan bases and encourage loyalty through member-exclusive discounts, building of personal relationships, corporate social responsibility, cause-related marketing, and more.
You shouldn’t forget the basic of marketing just because you are making use of social media. You will have to keep interacting with your customers on a regular basis and when you do this it shows good faith towards not just your existing customers but your potential customers as well.
With the advent of technology people these days like to brag or even criticize about a particular service or product on various social media platforms.
And when they do happen to post about a particular brand online, they are in fact introducing this brand to several others on an indirect manner and this expands your audience base.[origincode_videogallery id=”3″]
As the number of people who are talking about your brand starts to increase then the publicity of your brand will increase too and it will be perceived as being more valuable.
You can always tie up with individuals who are quite popular on social networking sites for the promotion of your product. This will help in increasing the publicity of your product manifold.
If you have a product to lauch nd you want to embark on rebranding foe your company, give us a call or fill contact us through the form below. We are positioned to handle your branding or rebranding exercise. Talk to us now!
The inbound traffic increases:
Your inbound traffic is generally restricted only to your existing customers and all those users who would have searched for the keywords that currently work for your product or brand. But social media can really help you turn things around.
Every profile that you manage to add on social media will help you create a pub that will directly lead to your website and you every piece of content that you have managed to acquire I’d an opportunity for attracting new customers.
When the quality of the content that you make use of or publish on social media strata improving then it will also help in increasing the chance of generating conversions will also improve.
Reduction in the marketing costs when implementing Social Media Marketing for Real Estate in Lagos Nigeria:
According to an online report published by Hubpost, approximately 84% of all the marketers had to put in just around six hours every week and they had managed to generate a noticeable increase in their web traffic.
Six hours is comparatively a very small price to pay for the more than proportional increase in your brand recognition. A little bit of effort can help you reap the benefits of social media marketing.
Even if you are able to spend maybe an hour everyday for developing your content as well as designing the strategy for marketing, you will be able to see results in no time.
The option of paid advertising can always be opted for, but whether or not you want to make use of it solely depends upon your goals.
You needn’t worry about started out small, it needn’t be on a large scale and you needn’t exceed your predefined budget.
Better search engine rankings as well when implementing Social Media Marketing for Real Estate in Lagos Nigeria
SEO can be thought if as one of the best and simplest manner in which you will be able to capture traffic that is relevant to your content and then direct such traffic towards your website.
The requirements of this mode keep on changing constantly. It is not just about regularly updated the content on your blog, the optimization of the titles used and the distribution of such links that all lead back to your website.
Most of the search engines tend to make use of social media presence for calculating their rankings and most of the established brands also tend to make use of social media in one form of the other. Just being active on social media is sufficient to send a signal of credibility to the search engines regarding your brand.
To put it in a nutshell, if you really want your brand rankings to go up then you will need to have a really strong presence on various social networking platforms.
Better customer experience when implementing Social Media Marketing for Real Estate in Lagos Nigeria
Social marketing is a channel of communication that really isn’t much different from the traditional channels of communication such as phone calls or even emails.
Every interaction that you might have with a customer on social media should be considered as an opportunity for you to promote your brand and you can do this by projecting a good customer service experience and it also facilitates in helping you to enrich the existing customer relationship.
If at all a situation arises wherein a customer has taken to Twitter to express their grievance about any particular product then you should be able to take an immediate action and rectify the problem as well as apologize to them in the same public forum.
But not all of your experiences are going to be negative. If any customer expresses their satisfaction and happiness with your product then you can express your gratitude to them and you can also provide them with a list of additional products that you would recommend.
You should make use of social media for improving personal communication with your customers thereby providing them a personalized experience.
Improvement in customer insights when implementing Social Media Marketing for Real Estate in Lagos Nigeria
Social media can prove to be really helpful because it also provides you with an opportunity to understand how the customers behave and this can be done through something that is referred to as social listening.
You can do this by opting to monitor the comments that your customers might post; this would give you an insight into their personality and what they think of your business.
Another thing you can do is opting to segment the syndicated content and this will let you understand the content that has been able to generate the most interest and according to this you will be able to post further related content.
Not just this but you can also measure your rate of conversion depending upon the different promotions that you managed to post on different social networking platforms.
Being able to determine the most used social media by your customers will let you understand the media channel that you should actually make use of.
You can really make a move to improve your revenue if you know what exactly your customer wants. The above-mentioned are the benefits that you can derive by making use of social media marketing.
Bet if you really aren’t fully convinced even now about making use of it; then here are some other things that you should really consider before writing it off.
Your competitors are already involved in Social Media Marketing for Real Estate in Lagos Nigeria
You need to understand that your competitors might already be engaged on various social networking platforms and they are making the most of social media. So, you really wouldn’t want to miss out on any social media traffic.
You should also realize that since your competitors are already involved in social media, your potential conversions are being poached by them. You should also get going and not remain like an idle bystander anymore while your competitors are enjoying all the benefits of social media marketing.
Leveling your playing field must be reason enough for you to give social media marketing a try, and with us, EducraftMedia – Social Media Experts in Lagos Nigeria are ready to take up the challenge for you. We just want you to be happy, don’t you want to be happy. Contact us now! Or use any of the communication channel that you are convenient with on our Contact page to reach us.
Social media and time management when implementing Social Media Marketing for Real Estate in Lagos Nigeria
Social media is now an essential marketing and PR tool, and should be taken seriously. If you ask an existing employee to take over responsibility for your social media output, do not expect them to be able to do it as well as their current job.
If you’re going the whole hog, expect it to take up at least 12-15 hours a week to plan, create, and schedule content, measure results, as well as engaging with customers. Consider employing somebody into the role of Social Media Manager full time.
Alternatively, outsource your activity to a local specialist marketing firm, experts who can help you hit the ground running. If you do, ensure that they understand your brand, marketing goals, and speak your customer’s language.
A clear, company-wide social media policy will clarify the concerns of staff mentions of your brand on social media and empower them to positively support your brand, helping to make you a more socially active business.
To prepare the information you need, consult with the key influencers in your business, adhere to state and federal laws, gather feedback from your employees, and outline guidelines about use of social media (whether mentioning your brand or not), both inside and outside business hours.
Try to summarize the most important points in a document no longer than one or two pages (otherwise it might not be read and leave you open to issues in the future), and highlight the benefits that responsible use of social media can bring to the company as a whole.
Employees need to feel confident about social sharing guidelines to be good brand ambassadors, so make writing company-related statuses easy by – for example – inventing a hashtag related to life at your business, and encourage them to take pictures and share updates using it.
The person in charge of social media content, of course, should know the policy inside out.
Social media marketing and paid ads
Several years ago, social media marketing was seen as a golden opportunity to reach and promote to customers for free. In certain aspects, this was true. Now, however, with greater competition and a more astute audience, paid promotion across is all-but essential.
That’s not to say you can’t still achieve brilliant results without spending a penny, but even a nominal figure, spent well (such as $5 per day on highly targeted Facebook ads), can noticeably compound a brand’s success.
The key to a lot of successful social media advertising are promotions that blend into a user’s experience of the site or app on which they appear, mirroring the tone and publishing style of the audience – as with non-paid content, think seamless instead of disruptive.[origincode_videogallery id=”5″]
Reconsider return on investment (ROI) metrics when implementing Social Media Marketing for Real Estate in Lagos Nigeria
Social media return on investment is not like traditional marketing – in many ways, you may not always want to focus solely on monetary return within a fixed period.
Consider metrics such as brand awareness, word-of-mouth promotion, traffic driven to your website via social media, and strengthening loyalty and engagement with existing customers.
These can all be just as valuable in the long run – leading to plenty of sales over a longer period of time, rather than a short-term gain that dies off quickly.
Hope you enjoyed this post on Social Media Marketing for Real Estate in Lagos Nigeria. Don’t forget to share.
Johnson Omoregie is an SEO specialist/Website Developer/ SEO Copywriter/Content Developer. He eats and sleeps Search Engine Optimization (SEO)/Digital Marketing. And help business generate leads and conversions through Organic Traffic. He is the author of Business Profit Blueprint: Million Dollar Tips To Promote Your Business And Increase Profit.