There are many write ups on the best SEO Tips, am sure you have read a lot of them, however in this post I have detailed down 20 most important SEO Tips for higher rankings in Nigeria. Never forget that Google uses more than 200 search metrics in its algorithm to determine which site rank higher for a particular website. Do you want to know about the complete Google latest Algorithm Update, then read Search Journal’s post on it.
Now lets look at the best twenty (20) SEO tips you must consider and implement on your post content in order to rank higher.
- Now lets look at the best twenty (20) SEO tips you must consider and implement on your post content in order to rank higher.
- SEO TIPS 1: Page Title Tags
- SEO TIPS 2: Page Description
- SEO TIPS 3: Navigation Links /Anchor Text
- SEO TIPS 4: Heading Tags (<h1>, <h2>, and <h3>)
- SEO TIPS 5: Alt Tags
- SEO TIPS 6: 301 Redirects
- SEO TIPS 7: 302 Redirects
- SEO TIPS 8: Make sure you have Sitemaps on your website
- SEO TIPS 9: Meta Description/ Keyword Phrase
- SEO TIPS 10: Using Keyword Tools for your Keyword generation
- SEO TIPS 11: Make sure to build a list of keywords and LSI
- SEO TIPS 12: Optimizing For Secondary Keywords
SEO TIPS 1: Page Title Tags
Page Title Tags are very important determinants of search engine placements. Page Title Tags should include the most important keywords related to that page, besides the site identity. Every page must have a unique title. Google advises that your page title should not be more than 70 as Google herself display maximum or approximately 70 characters.
If you decide to go beyond 70 characters just be aware that Google will cut if off by truncating it– however this may appear as a teaser to some searchers.
Make sure you do not write a true sentence but instead convey a thought or concept briefly as in a fragmented sentence conveying what the page is about.
Also make sure that your page title contains:
- the keyword phrase you want to rank for
- a power word
- an emotional word
- and often a number
See am example below to understand more of what am saying. You can read more about this in my post on the Ultimate Guide to SEO for businesses
SEO TIPS 2: Page Description
Make sure to use results from keyword search to create the Meta Description Tag. Remember the Meta Description tag is only seen with the Page Title Tag so be very cautious of any duplication. Placing the following code in the <head> section of your home page will cause Google (G) & Yahoo (Y) to ignore any DMOZ (Open Directory Project) or Yahoo Directory Listing for the description data presented in G & Y SERPs
(Search Engine Result Pages): <meta name=”robots” content=”noodp, noydir”>
Approximately 155 characters maximum.
Sample: <meta name=”description” content=”Professional tool and cutter grinding service, and manufacturer of special cutting tools.”>
Many SERPs provide dynamic description data now so the usefulness and impact of this tag has somewhat diminished. Focus on making short compelling phrases for specific high value keywords.
Also make sure that your description is more of a copy writing best style, intended to draw searchers attention to click on your post link as it appears on Google, Yahoo, Bing or any other search engines during search. For more on Meta description, read my post on:
Make sure to make your text navigation links keyword rich. If graphic buttons are used (or any linked image), make sure to place keyword-rich descriptions in the image Alt attribute.
It may be beneficial to have text-based links occur BEFORE image based links.
Make sure your link test is the same word or has the same work of the content you are linking to. I mean the word you use as a link must be one that also describes the post or page you are linking to. You can’t use off-word.
You can’t use words that have no meaning to the page you want your browsers to click and navigate to. Google will see this as spamming and it may result in a RED-FLAG for your website. SO BEWARE.
SEO TIPS 4: Heading Tags (<h1>, <h2>, and <h3>)
Make sure to use at least one <h1> tag on the page you are trying to optimize. Make sure to use the Heading Tags— either <h1>, <h2>, or <h3>—that’s appropriate for your page and be sure to include your keywords in the tag.
Heading tags (sometimes referred to as headers) are used to emphasize text on a web page. Search engines love to see these header tags because pages with large headings indicate the substance and importance of the content. For example:
<h1>buy ginger in lagos</h1>.
Using the <h1> tag will display your text in a rather large format unless altered via CSS (Cascading Style Sheet).
The <h2> tag displays text slightly smaller than an <h1>. The <h3> tag displays text smaller than <h2> and so on. Try to use at least one <h1> tag on the page you are trying to optimize.
Don’t overdo it on your heading tags. One to three is sufficient. The key is to make it flow well with your page and appear natural. Placing tags that make your text appear unnatural will only hurt your website’s readability and click-through rate.
SEO TIPS 5: Alt Tags
Make sure to use Alt tags with your images. It provides a way for your images to be indexed properly by search engines.
An alt tag is simply the practice of naming a photo, image, or icon. You can check to see if your website images already have alt tags associated with them by running your mouse over the image. If an alt tag is in place, text should display. If text does not display, an alt tag is not present and needs to be added.
The literal benefit of an alt tag is that the text displays while your website images are loading, giving users information about the content included on your page. The primary purpose for alt text is to ensure people with disabilities can read the page.
For example, blind users who use a page reader cannot see an image. The alt text tells them what the image is. The secondary benefit (or primary SEO benefit) is that Google takes these keyword phrases into account when evaluating your website.
The best way to tag your images is with your keyword phrase followed by the word image. For multiple images, use slightly different wording.
For example, if you’re selling shoes and optimizing for discounted shoes, you would include an <alt> image tag for your widget using the alt text discount widgets graphic.
The code that would be used to insert an image tag in this example:
<img src=“widgets1.jpg” width=“125” height=“60” border=“0” alt=“discount widgets graphic”>
As with any optimization effort, don’t overdo it with images or alt tags. Too many images can result in a slow loading website which is a key ranking factor. Images that contain a number of alt tags, all with your keywords, can signal keyword stuffing.
SEO TIPS 6: 301 Redirects
Make sure you use 301 redirects for permanent redirects. When you redirect your pages, you should always use a 301 http server redirect.
This tells the search engines that the redirect is permanent and that they should change their index to use the new URL.
SEO TIPS 7: 302 Redirects
Make sure you use 302 redirects only for long or ugly URLs. HTTP 302 redirects are for temporary redirects. The only time you should use them is for redirecting ugly URLs to more user-friendly ones.
This tells the search engine that the ugly URL should not be removed from the index, because the user-friendly URL is just to make the URL palatable. Keep in mind that many spammers use 302 redirects to fool search engines.
SEO TIPS 8: Make sure you have Sitemaps on your website
Search engines love sitemaps – not necessarily for ranking, but for finding links on your site. It’s not critical that you create an XML sitemap or Google sitemap, plain HTML Sitemaps work just as well.
A sitemap is a single page on your website that provides access to all other pages on your site, at least the most important ones. Sitemaps serve two purposes.
- First, they make it easy for visitors to find content on your site
- They enable search engines to spider your site much quicker.
When the spider arrives at your website, it will read the first page of your site and then start looking at your navigational links (which include a link to your sitemap). When the search engine spider reaches your sitemap, it begins visiting and indexing each link contained on your map.
SEO TIPS 9: Meta Description/ Keyword Phrase
Make sure you use your keyword phrase in your Meta Description. Most search engines use the Meta Description field as the description in their search results.
So it’s important to have a good description. Including your keyword phrase in the Meta Description tag is one more place that the search engines can see your keywords. This won’t shoot you up the top of search engines directly, but it is a good idea because it adds up with the whole sum of ranking high.
SEO TIPS 10: Using Keyword Tools for your Keyword generation
Make sure you are using keyword tools for your keyword generation. Don’t just assume a particular word as the word people use or type into search engines when they do their search online.
You need to make use of at least 3 to 5 tools to be sure your keyword is the right one to use for your written content and that such keyword or keyword phrase is been used by a number of people online.
Without that, you’ll be writing content that no one will ever read.
What’s the need of stressing yourself to write content that is meant for ghost (no one reads it)? I advise you make use of the following tools when determining your keywords:
SEO TIPS 11: Make sure to build a list of keywords and LSI
Make sure to pick a list of words relevant to your post content or business. Then you can go ahead to create separate lists LSI of these keywords. focus on “long-tail keywords” , keywords that are very specific to your post content or business and the products/services you offer.
For example: “buy meat” is a broad keyword that will be hard to get traffic for, but “Buy meat online in Lagos Nigeria is a long-tail keyword with less competition that will be easier to get traffic for”
SEO TIPS 12: Optimizing For Secondary Keywords
Make sure you optimize for a few secondary keywords. Once you have a keyword phrase, you can choose one or two other keywords to optimize for as well.
But be careful with these and make sure that the density of your secondary keywords is no more than 1-2%.
Any higher and you risk confusing the search engine and diluting the power of your primary keyword phrase.
SEO TIPS 13: Make sure to put your keyword in your page or post URL
In case you don’t know, Google and other search engines also use the text of the URL of the page to determine the content of the web page. Therefore, you should make sure you use your keyword phrase in the URL of the web page or post.
- Make sure the characters of your URL that includes your keyword phrase is under 70 characters with no more than two keywords per page title
- Ensure that your primary keyword should appear first in your URL Ensure that the each keyword phrase is separated by pipes (|) is you are using more than one keyword phrase in your URL
- Ensure that each page or post title on your website is unique. It should not be same with one that you have used before.
SEO TIPS 14: Make sure you place your keywords properly on your page
Keywords placement on your post page is key to your ranking for that keyword with your content. Please do not over-do keyword placement as this can affect your website’s climbing high on the ranking ladder. Rather follow the tips below and read by post on the Ultimate guide to SEO:
- Place your keyword(s) in the title tag, description tag, keyword tag, and alt tags.
- Place your keyword(s) in an <h1>, <h2>, and/or <h3> tag.
- Place your keyword(s) in the first twenty-five words of your page.
- Place your keyword(s) in the last twenty-five words of your page.
- Bold your keyword(s) at least once on your page.
- Italicize or underline your keywords at least once on your page
SEO TIPS 15: Make sure you avoid Black-Hat SEO tactics completely
Examples of Black-Hat SEO tactics include
- Link buying
- Link farming
- Article submissions
- Too many 1:1 link exchanges
These will help you in no way, but rather kill your domain value and website ranking. When you want links, ask for it in the proper way that is should be done. This a blog post by Brian Dean of Backlinko on all you need to know about getting White-Hat SEO links.
SEO TIPS 16: Make sure you internal link your website pages
Make sure your home page is linking to all other parts of your website. One of the most important on-page optimization opportunities you have is to develop a simple and direct internal linking strategy.
Internal linking refers to the linking structure your site uses to link to secondary pages on your website.
How you link from one page to another is very important. Many sites significantly improve their rankings based on a strong internal linking strategy.
Internal linking provides direct access to your web pages in order of importance. The best practice for internal linking is to link to your main category pages from your website’s homepage.
To illustrate, I’ve created a fictitious website related to Footwear. In this example, the website’s homepage is all about Footwear and the types of footwear being offered for sale.
From the home page you can access main category pages related to specific types of footwear. Once users navigate from the homepage to a given category they can read all about products, prices, and how to order individual items.
To facilitate easy navigation, the homepage should have links to each of the category pages.
Here is a comprehensive post on Internal linking by …
SEO TIPS 17: Keyword in the first paragraph
Make sure your keywords show up in the first paragraph of your post or page content or precisely in the first hundred (100) words
SEO TIPS 18: Keyword in the last paragraph
Make sure your keywords show up in the last paragraph of your post or page content or precisely let it be part of the last sentence of your post
SEO TIPS 19: Make sure to keep your URL Short
Make sure to keep your content URL under 100 characters. Any longer than that, and things start to get a little messy. Preferably, you should keep your URL under 50 characters to be more suitable for social sharing, bookmarks, email links and so on.
When people see a short URL, they are more likely to share it on social media since it’s short, tells their followers what the page is about and doesn’t clog up the social media post.
Compare this to using a shortened link such as a bit.ly link. Since it doesn’t actually tell you what the domain is, people would be more reluctant to click on it.
SEO TIPS 20: Make sure to get rid of unnecessary words In your content URL
Take out any unnecessary words that don’t have any impact on the meaning of your post or page URL. Avoid any flabby words such as “the”, “a”, “in”, “or” “and”. They are not counted for anything, but only add to the words in your URL and make it longer.
Now you know the 20 most important SEO tips for higher rankings in Nigeria. Kindly let me know the ones you have implemented and the effects they had on your post.
Johnson Omoregie is an SEO specialist/Website Developer/ SEO Copywriter/Content Developer. He eats and sleeps Search Engine Optimization (SEO)/Digital Marketing. And help business generate leads and conversions through Organic Traffic. He is the author of Business Profit Blueprint: Million Dollar Tips To Promote Your Business And Increase Profit.