EducraftMedia provides SEO services in Lagos Nigeria. As a Search Engine Optimization company with over ten years of experience delivering top ranking for online business growth, Internet brand visibility, local and national marketing strategies and targeted web traffic generation.
As a top SEO services provider in Lagos Nigeria, we provide clients with SEO audits for optimal search marketing campaigns and cost effective SEO pricing for digital marketing services with date-driven results.
SEO services in Lagos Nigeria
SEO, of course, is the art and science of getting your company to the top of Google’s organic (free) results. Why is SEO service in Lagos Nigeria and SEO so valuable? Simply put, SEO is valuable because customers turn to Google first to find new products and services, new companies and consultants.
Any page that is indexed into the search engine’s databases is already ranking, though possibly not in the top ten on the first page of the search engine results page especially on Google.
Google interprets customer experience with customer behavior metrics and uses them as a ranking determinants (% of click-through from SERPs, time on site, pages per visit, repeat visits, conversions, etc.).
The proprietary algorithms of Google and Bing measure and give weight based on thousands of metrics which determine the ranking order on anything put into a search box. New metrics arrive and new weights are assigned daily.
Google and SEO services in Lagos Nigeria
Google realizes that their success is based on serving up the most correct and relevant results based on someone’s query. They have stated that those algorithmic results should be a real-world reflection and interpretation of excellence in online business.
Everything else being equal, they want First-page results to serve up – awesome – all measured by an automatic measuring system that, in many ways, is also creating a level playing field for today’s new e-commerce entrepreneurs.
If you already have an awesome site design, provide excellent customer experiences, provide unique and relevant content and showcase excellent products and services, you are off to a great start. All you need to do is employ an SEO service in Lagos Nigeria
SEO Services in Lagos Nigeria, why it is so valuable?
As mentioned above, SEO, is the art and science of getting your company to the top of Google’s organic (free) results. Why is SEO services so valuable? Simply put, SEO is valuable because customers turn to Google first to find new products and services, new companies and consultants.
Higher percentage of searchers uses Google when searching for relevant products and services compared to other search engines like Bing.com, Yahoo.com among the rest.
The question for you is: when a customer does a relevant keyword search, does your company appear on the first page of Google results?
- Are you displayed in the top three
- Or at least on page one (top ten results)
- Or are you not on Google at all?
If your customers use Google or any other search engine, and your website doesn’t rank on page one, you need SEO service. If Google is important to your Internet marketing, you need SEO service.
If you want to rank high and generate more leads and better conversion,you need SEO service in Lagos Nigeria.
SEO services in Lagos Nigeria- What Google consider before ranking your site
There are a number of factors that Google considers when determining Page Importance:
- Page position
- Page rank
- Type of page or file
- Internal page rank
- Number and type of internal links
- Number of external links
- Relevance and quality of content
- Update frequency
- Source codes and website quality
By optimizing for all of these factors, you’ll be able to increase the Page Importance of your page and help Google understand which pages of your website take first priority in the crawling queue.
What are SEO Services in Lagos Nigeria?
SEO services in Lagos Nigeria are provided by SEO agencies or companies or by an SEO specialist to help you attract, engage and generate leads that convert using your website. SEO services help your business to:
- Set up your basic web presence
- Showcase your website to the world
- Reach out to a global audience
- Attract qualified traffic
- Register better conversions
- Boost profits
- And boost your brand
Types of SEO Services in Lagos Nigeria for your search engine optimization
A good SEO project can take two to three months to begin showing a real impact, depending on a number of factors such as the age of your site, the number of quality inbound links you already have, and the competitiveness of keywords.
Below are the types of SEO services provided by SEO services in Lagos Nigeria:
- Make sure your website is using the right code during design
- Make sure your website is indexed properly
- Setup Google Webmaster or Google Search Console for your site
- Set up Google Analytics for your site
- Identify the right keywords for your site and content
- Create creative content
- Make sure you have a responsive design
- Identify and remove duplicate contents
- Make sure you ranked for your chosen keywords and keyword phrase
Why invest in SEO by employing SEO services in Lagos Nigeria?
There are several reasons why an individual or a company may want to invest in SEO services. Some of the top reasons include:
Better Website Visibility: sustained SEO effort will bring you better rankings on Search Engines.
More Traffic: As more people click through to prominently displayed websites, you attract more meaningful traffic.
Better Conversions: Qualified Visitors, who are looking for the Products & Services you offer, are more likely to buy.
Reduced Customer Acquisition Costs: With increasing sales, cost of acquiring customers reduces significantly over time
What is SEO- Search engine optimization?
SEO stands for Search Engine Optimization. SEO (search engine optimisation) refers to techniques that help your website rank higher in search engine results pages (SERPs). SEO is all about optimizing a website for search engines. SEO is a technique for:
- Ensuring that searchers searching the internet using keywords related to products and services like yours find your website or you.
- Designing and developing a website to rank well in search engine results.
- Improving the volume and quality of traffic to a website from search engines.
- Online marketing through understanding how search algorithms work, and what human visitors might search.
SEO Services in Lagos Nigeria –Understanding Your Market Opportunity
Most SEO consultants working SEO service in Lagos Nigeria probably cannot say with certainty what ranking in the top search positions for their keywords is (or would be) worth to them in terms of traffic and revenue.
However, you should never set out to develop a new product or launch a new service without first understanding the business case/market opportunity, and organic search should be no different.
Understanding the market opportunity prior to editing even the first <h1> tag is important, because it will help you to:
- Understand what SEO is potentially worth to your organization. It will give you an idea of what organic search visibility is worth to your business and answer questions like “How much organic traffic could we potentially procure from higher organic positioning?”
Answers to these questions will guide the SEO services process, including budget, and infrastructure investments, and will help you make the SEO business case to the rest of the organization.
SEO Services in Lagos Nigeria -Hiring an expert for your search engine optimization
SEO is a subset of search engine marketing. If you plan to do some basic SEO or do embark on any type of online marketing, then it is essential that you understand how search engines Work.
Creating, editing, and promoting unique high-quality content is difficult and time consuming. If you are really serious about SEO and you are not getting expected results, then it would be better to hire an SEO Service Expert.
When you decide to hire an SEO service expert for your SEO service. There are certain things you must look out for, so that you will not end up shooting yourself on your foot. Now lets look out what you should expect SEO service companies to offer.
SEO services expert perform the following tasks:
1. Define SEO goals and Strategies
2. Research keywords
3. Monitor Webmaster tool
4. Recommend a strategy
Code validation and clean up – Ensuring that the code used to design your website is search engine friendly and standards compliant.
Site Structure – Building a semantic structure/theme and ensure URLs are spider friendly.
On-Page optimization – Page Title, copywriting, call-to-action, etc.
Quality link building – Securing one way links from relevant sites.
Keyword research – Building a list of key phrases relevant to your business.
Creating Quality Content-Building optimized pages around terms discovered through keyword research.
Off-Page Optimization–Managing Blogs, Press Releases, Article Submissions.
If you are confident that you have the required skills, then you can take care of all the above activities; otherwise it is worth taking help from SEO Service Companies or to hire an SEO specialist.
SEO services in Lagos Nigeria – How search engines work
Search engines perform several activities in order to deliver search results.
Crawling – Process of fetching all the web pages linked to a website. This task is performed by a software called a crawler or a spider (or Googlebot, in case of Google).
Indexing – Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing – When a search request comes, the search engine processes it, i.e., it compares the search string in the search request with the indexed pages in the database.
Calculating Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
Retrieving Results – The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings, it is due to an algorithmic shift or something else beyond your control.
Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in the relevancy of results.
Using In-House SEO Talent Versus Outsourcing for your SEO services in Lagos Nigeria:
Once your organization has embraced the need for Search Engine Optimization, you must decide whether to hire someone in-house or work with an outside consultant or agency. The same decision must be made when the time comes to expand an existing SEO team.
Here are the factors you should consider:
- Is there enough work to justify a full-time, part-time, or contract employee?
- Is in-house knowledge on SEO strategically necessary for the business?
- Are people with the right SEO skill set for your website available for hire within your target salary range? (What each company needs will vary.)
- Do you want to access and leverage experienced talent from an external agency to supplement an internal team?
- Is your organization so complex that it would benefit from the presence of an in-house SEO pro?
The Value of Bringing SEO In-House
One of the significant advantages of in-house SEO is the ability to access search expertise whenever you need it. Some additional advantages are:
- A greater likelihood that SEO best practices will be integrated into the company culture.
- Greater accountability.
- Faster ramp-up time (familiarity with the core business).
- Faster implementation time (greater leverage in the development process).
- The ability to ensure that SEO requirements remain in scope (and raise the flag when they are descoped).
- The SEO expert can be tapped anytime and his or her work re-prioritized immediately for quick deliverable turnarounds.
The Value of Outsourced SEO Support for your SEO services in Lagos Nigeria
Although it may seem that in-house SEO is the ideal solution, there are also plenty of reasons to use an outsourced team instead of, or in conjunction with, an in-house team. Here is a summary of some of the best reasons to leverage outsourced talent:
- Finding expert-level (10+ years) SEO talent to hire is difficult, so it may be smarter to contract withsuch talent.
- It allows you to focus on your core business and outsource your non-core activities.
- Experts generally have a broader reach in the marketplace via industry contacts, and as a result of working with many clients.
- SEO is multidisciplinary, so using external people makes it easier to pull in components when needed.
- Outsourced teams don’t have the myopic focus that sometimes occurs in long-time in-house personnel.
- Outsourcing brings a fresh perspective and new ideas,
- and outsourced talent can often identify what in-house staff may have missed.
Many SEO Services consulting firms in Lagos Nigeria, such as that of the author, are willing to take on contracts that include training in-house personnel.
This kind of approach can give you the best of both worlds: the ability to immediately inject a high level of expertise into your organization (albeit on a temporary basis), and a long-term plan to bring the capability in-house, or at least build up the expertise with ongoing or occasional augmentation via outside consulting.
Choosing an SEO Service Company or SEO Expert in Lagos Nigeria for your Search engine optimization
It is not as easy as said when choosing an SEO expert or SEO service company in Lagos Nigeria for your search engine optimization.
However the following guidelines below can help you in SEO service in Lagos Nigeria activity:
- Start searching through your friends and business partners for information about SEO services near you.
- Post your queries in SEO Forums to get feedback from the community.
- Check other sites rank which these SEO services or SEO experts have already optimized.
- Never, ever employ SEO services in Lagos Nigeria of doing automated submission.
- Never employ SEO services or SEO companies in Lagos Nigeria involve in Black-Hat SEO services.
- Do not go looking for cheap SEO services in Lagos Nigeria. In the other way round high price SEO service also does not guarantee high quality. You just need to find a balance in-between.
- Take guarantee if possible for a particular rank and any particular search engine.
- User SEO Expert or Company name in Google to find more information about them.
- Their fancy site or lots of articles on SEO services should not be a guarantee of how good they are with SEO services or search engine optimization.
- Do not get fascinated by the testimonials available on their sites. Sometimes, these testimonials are done in-house or fabricated.
What the above list should provide or tell you about SEO services in Lagos Nigeria, is that you must be careful in choosing an SEO service company for your site’s search engine optimization.
Some tools used by SEO service companies in Lagos Nigeria for search engine optimization
For an effective SEO services in Lagos Nigeria, an SEO service company will use the following tools for your search engine optimization:
The primary tool of any SEO should be the Google Search Console. It is an SEO too for your website or blog and SEO service company or any SEO specialist should make use of this tool.
Where would any SEO Service in Lagos Nigeria be without a solid analytics platform to analyze organic search performance? I leave the answer for you to provide.
While free, it provides much in the way of information that can help you identify things like
- issues with traffic,
- and anything else that may come your way.
In much the same way as Google Search Console works, if you setup Google Analytics correctly, it would be ideal to have a monthly reporting process in place. This process will help you save data for those situations where something awful happens.
Screaming Frog can help you identify the basics like:
- Missing page titles.
- Missing meta descriptions.
- Missing meta keywords.
- Large images.
- Error-ed response codes.
- Errors in URLs.
- Errors in canonicals.
- Identifying issues with pagination.
- Diagnosing international SEO implementation issues.
- Taking a deep dive into a website’s architecture.
Page speed has been a hot topic in recent years, and auditing website page speed audits brings you to a plethora of tools that are useful.
To that end, webpagetest.org is one of those essential SEO tools for any SEO service company in Nigeria or SEO agency in Nigeria.
With WebPageTest, you can perform the following when implementing Search Engine Optimization for your site or blog.
- Waterfall speed tests.
- Competitor speed tests.
- Competitor speed videos.
- Identifying how long it takes a site to fully load.
- Time to first byte.
- Start render time.
- Document object model (DOM) elements.
WebPageTest isvery useful tool a for figuring out how a site’s technical elements interact to create the final result, or display time.
SEMrush for SEO Services in Lagos Nigeria
SEMrush is one of the tool that any SEO service company cannot do without. It is an All-In-One Tool that stands out among many. With SEMrush you can:
- Carry out keyword research and other technical research.
- Perform competitor analysis with data.
- Ranking information
- Market analysis data can reveal surprising information.
- You can use these insights to better tailor your SEO strategy and gain an edge over your competitors.
- SEMrush can provide hundreds of thousands of keyword suggestions (among the major players in the industry, only Ahrefs can boast about delivering more).
- supports an extensive database of 131 countries (e.g., Google databases
- Displays proportion of branded to non-branded traffic,
- The number of search queries,
- And the amount of traffic branded search brings along with how its been trending over time.
- Shows you what category (or categories) does a domain belong to based on the keywords for which it ranks in Google.
For SEO services in Lagos Nigeria or SEO agencies or individuals that wants to embark on search engine optimization themselves or that wish to collaborate across internal teams and believe SEO and PPC work best when they work together, SEMrush also has you covered. PPC data is also provided for a keyword, which is critical for high-competition, high cost conquesting campaigns.
SEMrush provides considerable data related to organic search results, but its historic information on ad history and other paid search metrics vital for deeper collaboration within an agency or in-house work can’t be beaten.
Ahrefs is considered by many to be a tool that is a critical component of modern technical link analysis for SEO services. Ahrefs feature include:
- By identifying certain patterns in a website’s link profile, you can figure out what a site is doing for their linking strategy.
- Identify anchor text issues that may be impacting a site using its word cloud feature.
- Identify the types of links linking back to the site – whether it’s a blog network, a high-risk link profile with many forum and web 2.0 links, or other major issues.
- Identify when a site’s backlinks started going missing, its linking patterns, and much more.
- Identify competitors’ most linked content to influence your content strategies.
- Identify type of sites that link to content you will produce.
- Shows you a list of competitors based on the number of related keywords
Google XML Sitemap is one of those technical SEO tools that should be an important part of any Search engine optimization of SEO services reporting workflow.
Diagnosing sitemap issues is a critical part of any SEO audit, and this technical insight can help you achieve the all-important 1:1 ratio of URLs added to the site and the sitemap being updated.
For those who don’t know, it is considered an SEO best practice to ensure the following:
- That a sitemap is supposed to contain all 200 OK URLs. No 4xx or 5xx URLs should be showing up in the sitemap.
- There should be a 1:1 ratio of exact URLs in the sitemap as there are on the site.
- The sitemap should not have any orphaned pages that are not showing up in the Screaming Frog crawl.
- Any parameter-laden URLs should be removed from the sitemap if they are not considered primary pages. There are certain parameters that will cause issues with XML sitemaps validating, so make sure that these parameters are not included in URLs.
Majestic is a tool in the SEO industry with unique linking insights. Like Ahrefs, you can identify things like
- linking patterns by downloading reports of the site’s full link profile.
- bad neighborhoods, and other domains a website owner owns.
- Using this bad neighborhood report, it is also possible to diagnose issues with a
- site’s linking arising out of issues with the site’s website associations.
- Calculating technical link attributes like Trust Flow, Citation Flow, and other linking elements contributing to trust, relevance, and authority. It is also possible through their own link graphs to identify any issues occurring with the link profile over time.
- The number of unique domains you should be focusing on building for your site.
- The trust/citation flow distribution (count of domains by trust/citation flow)
Any SEO service, or SEO agency’s workflow will greatly benefit from the inclusion of Majestic into theirsearch engine optimization chores.
Moz bar is a serious technical SEO tool.
With MOZ bar for your SEO services, you can get things like:
- Moz Domain Authority
- Moz Page Authority
- Google Caching status
- Social open graph coding
- Page Metas at-a-glance while in the web browser.
- Advanced elements like rel=”canonical” tags
- Page load time
- Schema Markup,
- and even the page’s HTTP status.
Moz bar can be used for an initial survey of the site before diving deeper into a proper audit, and it can be a good idea to include the findings from this data in an actual audit.
With MOZ keyword explorer for your SEO services and search engine otimization MOZ tool explorer looks at:
- The entered term on its own and addresses expected searches per month
- The difficulty of competing against Page 1 results for the same term
- A rough estimate of organic click-through opportunities (versus paid ads and non-organic positions on the search engine results page)
- The perceived priority that the user should assign to optimization for this term, where the higher the score, the higher the demand and a lowered level of competition.
- A backlink checker (Open Site Explorer).
- A rank tracking tool (Rank Tracker).
- An on-page analyzer (On-Page Grader)
- And quite a few other helpful tools.
Moz also provides the same granularity of search volume data that Google’s Keyword Planner provides, providing estimated ranges rather than concrete numbers.
Ubersuggest for SEO services in Lagos Nigeria
Developed by industry thought leader Neil Patel, Ubersuggest is a free tool that is available for anyone to use, and it functions similarly to how Google’s search bar uses autocomplete.
With Ubersuggest for your SEO services, you can have the following advantages:
- See a summary section highlighting search volume
- See estimated CPC, and the logarithmic level of perceived competition.
- You have the options of zooming in on Google’s Image, Shopping, YouTube, or News results as well.
- Supports numerous languages and countries, which other premium services often make it a challenge to replicate or find inside of their platform.
- Uses Google’s autocomplete API, this tool is great for both young and experienced SEO pros who either seek a quick way to learn about how search works, or are comfortable with how keywords and content work together at a topic level.
Though Searchmetrics concentrates more on content marketing performance rather than SEO.
The Searchmetrics Suite will still tell you
- about a site’s position in search,
- how well a certain domain is ranking in Google,
- and for what kind of keywords it is ranking for.
- has an algorithm that is based on matching sets of keywords without considering any additional metrics.
- Huge repository of data (over 250 billion data points, according to the company’s official figures).
- Intuitive dashboards for monitoring SEO performance.
- Paid search features are helpful for managing SEO and SEM campaigns together.
- Renewed focus on content marketing and mobile SEO.
- Rank tracking available in over 100 countries.
SimilarWeb for SEO services in Lagos Nigeria
SimilarWeb is also a tool for SEO services or for your personal search engine optimization. SimilarWeb helps you
- Learn exactly how a site attracts traffic.
- shows you traffic distribution across all channels (Search, Social, Direct
- Displays the percentage of search traffic that comes from various search engines.
- The option of looking up the keywords that bring the most visitors from search engine results.
- With the help of this data, you can tell for certain which keywords should be your priority because they have the potential to bring more traffic to your client’s site.
- Shows you a list of competitors based on the number of related keywords
3 SEO KEYWORD ANALYSIS TOOL YOU WILL DEFINITELY NEED FOR YOUR DIGITAL MARKETING CAMPAIGN
When we say “SEO Service tools,” we mean technologies that perform
at least the majority of the points below:
- Keyword opportunity research
- Keyword rank tracking
- Universal search analysis
- Page reporting and recommendations
- Content optimization recommendations
- Competitor tracking and analysis
- Backlink analysis
- Site crawl functionality
- Technical SEO crawling and recommendations
- Social media metric tracking
- Analytics integrations
That is a broad spectrum of capabilities, but it is what modern marketers require of an SEO services tool. Let me also state categorically that no SEO services tool platform is the standout performer in every single one of these areas.
Where a platform perhaps falls short of being the industry leader, SEO specialists or SEO services in Lagos Nigeria may want to complement another SEO services tool that fits into this area.
How to spot bad SEO services in Lagos Nigeria for your search engine optimization
You actually need to be very careful when deciding the SEO company, SEO agency or SEO specialist you want to engage his services for your website’s search engine optimization.
Many of these so called “SEO services in Lagos Nigeria or SEO Companies” and SEO experts are leveraging on clients’ SEO ignorance to get quick cash without delivering long-term, sustainable SEO improvements.
Worst of it all when you engage an SEO service in Lagos Nigeria for your SEO implementation is that some of the practices used by these SEO services can actually hurt your business and get your website bound from search engines in the long run.
We have taking time out to include how you will spot a bad SEO services in Lagos Nigeria in these ten signals below. Keep this list on-hand as you search for a new SEO service in Lagos Nigeria or SEO agency anywhere in the world to take on your SEO project.
- Using Black-Hat SEO techniques
- Creating new pages without 301 redirects making promises that are too good to be true
- Driving irrelevant traffic
- Targeting wrong keywords
- Creating bad content
- Offering a one-time fix with no ongoing maintenance
- Focusing on metadata instead of on-page SEO
- Using bad and dangerous linking scheme
- Promising to list your site on thousands of directories
A comprehensive SEO service for your search engine optimization
Apart from the ones mentioned above, below are the points things you must look out for in determining a comprehensive SEO service for you.
- One-on-One Consultancy to understand your Business needs
- A Customized SEO strategy based on your chosen keywords
- Ongoing Rank Monitoring 24/7 Support
- Monitor your Project(s) through Online Workflow Manager
- Participate in all Planning and Strategy
- Review & Approve all work done on your Website
- Reach your Website Optimizer any time
- Hand-picked Keywords
- Advanced On-Page Optimization
- Effective Link Building
- Article and Press Release Submission
- Local Search Optimization
There services must also include:
- Social Media Marketing
- Online Video Submissions
- Presentation Submissions
- Reputation Management
Why you need SEO for your business website or blog
SEO services in Lagos Nigeria – EducraftMedia can help you with your SEO Services
Will you like to:
- Generate more leads with organic content and data for your business online?
- Rank higher on search engines like Google, Bing and Yahoo for your dentistry business ?
- Be more competitive locally and internationally ?
- Improve website performance and offer better user experience ?
- Increase traffic to your website ?
- Increase foot traffic to your physical office ?
- Make your business listings accessible and find-able online ?
- You want to stand out from the to much noise of Crowded businesses in your niche ?
EducraftMedia is positioned to to help you succeed online. With expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Development and Marketing, Paid Media Advertising – Google Ads, Facebook Ads, we will analyse your company’s goal, your target marget, your buyers journey, and your current online presence.
We will help you increase your online presence and generate more leads that converts. We will place your products and services before searchers who are actually searching online for services like yours.
When can you schedule a 10 minutes meeting to speak? We could have a meeting online through Zoom or Google Meet, maybe you prefer call, Whatsapp or a face-to-face meeting, we can surely arrange one. Click schedule a meeting with Johnson below to schedule a meeting with us.
You might be bothered and say, why should I be having a meeting with a total stranger, remember am a stranger trying to help your business grow online. Click meet our Media Head below to learn more about our Media Head:
We will do a FREE SEO Audit for your website, we will find the top ten keyword phrases for your business and , and their monthly search volumes. About 45% of the monthly search volumes goes to the number 1 on Google’s SERP. If you are number 1 for all 20% of these phrases, you’ll probably be getting between twenty to fifty thousand of these visitors per month.
How do you think your business will be doing if you get about 40,000 of all the people searching for all these keywords. Those search phrases will result to foot traffic, will results to leads, will result to conversions, will result to money. We can help you achieve this feat.
Hope you enjoyed this post on SEO services in Lagos Nigeria. Don’t forget, we will love to hear from you.
Johnson Omoregie is an SEO specialist/Website Developer/ SEO Copywriter/Content Developer. He eats and sleeps Search Engine Optimization (SEO)/Digital Marketing. And help business generate leads and conversions through Organic Traffic. He is the author of Business Profit Blueprint: Million Dollar Tips To Promote Your Business And Increase Profit.