SEO for Travel and Tourism agency website in Nigeria
- What are your goals?
- Why do you need SEO for your travel and tourism website?
- What is the importance of SEO in the travel industry?
- Are there travel and tourism SEO services or should I embark on this journey yourself?
The second category of questions when considering SEO for travel and tourism agency website in Nigeria should be:
- Do you want to out-rank your competitors?
- Do you want your travel and tourism webpage to show up on the Google’s first page when people search using your Unique Search Phrase?
- Do you want to generate more leads?
- Do you want to increase conversions for your travel and tourism business?
- Do you want to create more online engagement for your products and services?
Now that you know your goals for wanting to implement SEO for Travel and Tourism agency website in Nigeria on your Travel and tourism website, let’s examine the meaning of SEO
Search Engine Optimization is the science of improving a website’s visibility across results from various search engines like Google. SEO is a methodology used to gain traffic by making your travel website visible in search engine results via organic techniques. The term organic means using natural ways to enhance website visibility without using a pay-per-click service.
There are many ways to implement SEO for travel and tourism agency website in Nigeria, such include:
- using relevant keywords
- quality content, and
- Optimal multimedia content on your web pages.
If a tourism or travel website is not prominently visible in search results, it means you have not implement SEO for travel and tourism agency website and it defeats the purpose of having a website in the first place. Therefore, it is extremely important to ensure that your website is easy for search engines to access.
Why you need SEO for your business website or blog
Search engines were created to help users locate the most relevant information based on their search queries. Search engines are an integral part of the World Wide Web and help users search for almost anything on the internet. Google’s search methodology paved the way for relevant search and was key to the rise of search engines on the web. For Google crawlers or spiders to easily index your post and pages you need to implement SEO for travel and tourism agency website in Nigeria.
Other search engines such as Yahoo!
and Yandex have joined the fold as competition to Google.
The importance of SEO in the Travel and Tourism industry you need to know before implementing SEO for Travel and Tourism agency website in Nigeria
Everyone is using the search engines to search for information. A significant amount of all visitor traffic to websites comes from search engines. Unless you are a household name like Jumia or Konga, chances are people won’t know where you are unless they turn to a search engine and hunt you down.
In fact, even the big brands get most of their traffic from search engines. Search engines are the biggest driver of traffic on the web, and their influence only continues to grow. The more reason you have to implement SEO for travel and tourism agency website in Nigeria on your travel and tourism website.
But although search engines drive traffic to websites, you have to remember that your website is only one of a half trillion websites out there. Chances are, if someone does a search, even for a product that you sell, your website won’t automatically pop up in the first page of results.
If you’re lucky and the query is targeted enough, you might end up somewhere in the top 100 of the millions of results returned. That might be okay if you’re only trying to share your photos of your dog , but if you need to sell a product or services, you need to appear higher in the results. In most cases, you want the number one spot on the first page because that’s the result everyone looks at and that most people click.
Most people use search engines for finding out information about a travel or tourism agency. They are generally looking for answers, or at least for data with which to make a decision. They’re looking to find a travel agency site to fulfill a specific purpose.
The growing importance of an SEO‐compliant site in Travel and Tourism when implementing SEO for travel and tourism agency website in Nigeria.
Having a travel and tourism SEO compliant website entails tailoring your website so that it follows search engine guidelines and communicates clearly what it’s about and in a way search engines can understand.
Basically, you want search engine spiders to easily digest all the juicy content in your website and not find any red flags along the way.
Basis of SEO in tourism and communicating well with search engines when implementing SEO for Travel and Tourism agency website in Nigeria
Optimizing your page titles and metadata (the page title, description tag and keywords tag are collectively known as metadata) so that they contain (but aren’t stuffed with) relevant keywords for your subject.
Also, make sure that your web pages contain searchable text and not just animations, videos and images (because search engines have limited capability to understand non‐text content), and that all your images contain an Alt attribute (a description of an image) with brief text that describes the content of the image.
You also need to be sure that all your internal content as well as your links are organized in a hierarchical manner that allows both search engines and users to easily understand what a site is about when implementing SEO for travel and tourism agency website in Nigeria. You want to be sure to optimize every single one of these elements below:
- Title tag
- Meta Description tag
- Meta Keywords tag
- Heading tag(s)
- Textual content
- Alt attributes on all images
- Fully qualified links
- Sitemaps (both XML and HTML, as explained in Book VI)
- Text navigation
- Canonical elements
- Structured data markup
- URL structure (file naming, limiting parameters)
- Ordered and unordered lists
- Robots text (.txt) file
- Web analytics
- Keyword research
- Link development
- Image names
- Privacy statement
- Contact information
- Dedicated IP address
Never trust your web designer to optimise travel and tourism site for SEO
Web designers pretty much have to say they understand the search engines, because all of their competitors are saying it. Many Web designers also think they do understand, but typically it’s mostly a “add some meta tags and submit to the search engines” level work that they do and this won’t work.
Sorry, Web designers. I don’t want to be rude, but this is a simple fact, attested to by many, many site owners out there. I’ve seen it over and over again. Not trusting your Web designer is probably the first step in your search-engine strategy for your travel and tourism business website. You need an SEO Expert to implement SEO for Travel and Tourism agency website in Nigeria for your travel agency website.
Google PageRank Algorithm is a must to consider when implementing SEO for Travel and Tourism agency website in Nigeria
What makes Google unique compared to other search engines is its proprietary website-ranking algorithm, also known as Google PageRank or Google PR.
Named after one of Google’s founders, Larry Page, Google PR is symbolic of the SEO industry. Google PageRank defines the weight, or level of importance, that Google places on a given web page. I’ve heard many people try to describe Google PR in various ways, but I think the most simple is in the form of a voting system of sorts. What’s different about Google is that the search engine is based on a huge voting system where websites vote for one another.
How do they do this? Each link that a site places on its website, pointing to another website, serves as a “vote.” Seems pretty simple, right? The more votes, the more important the website and the higher it appears in the search results! Well…sort of, but not exactly.
You see, in this special election, not all votes are created equal—some votes hold more weight than others do. For example, if a website with a Google PageRank of 7 (PR7) places a vote for a new website, that vote theoretically counts more than a vote from a website with a Google PageRank of 6 (PR6) or lower. So votes from different voters are weighted differently.
Said another way, it’s not just the vote you’re looking for—you also want a vote from the “right” person. In this instance, the “right” person is the website with the greatest influence (identified by a web page’s Google PR and other factors).
In my opinion, you’re better off generating fewer links from sites that have a higher Google PR than many sites that have a low PR or PR of zero. You can determine your own website’s Google PR by downloading the Google toolbar at http://toolbar.google.com and selecting the Display Google PR option.
Once you load the Google toolbar, you’ll be able to view the PR of any site you visit. The Google PageRank indicator can be seen on the right-hand side of the following graphic.
Google wants to rank the most relevant site for travel and tourism search request. Have that in mind when implementing SEO for Travel and Tourism agency website in Nigeria
Google wants to rank the most relevant and helpful sites for the keyword or search term that was searched for. Assuming you have your office in Festac Town, Lagos, Nigeria, and your prospect search on Google for a Travel and Tourism agency in Festac Town, Lagos, you don’t want results for a primary school in Lagos to show up. No, you want your prospetcs to find a Travel and Tourism agency in Festac Town, Lagos. You want that prospect to find your website.
The #1 key to search engine rankings and keyword research is being the most relevant search result for the keywords you are targeting. Relevancy is needed in keyword research and relevancy is needed on your site as well.
You want to find the most relevant keywords for your travel and tourism website. I see a lot of businesses trying to rank for keywords that are only slightly relevant just because they think more keywords the better.
Starting Your Keyword Analysis for your travel SEO when implementing SEO for travel and tourism agency website in Nigeria
Do a keyword analysis. I mean a check of what keywords people use to search on the Web when they are search for products and services like yours. If you don’t do this, then you are simply wasting precious time. Imagine spending hundreds of hours optimizing your site for a keyword you think is good, only to discover that another keyword or phrase gets two or three times the traffic. How would you feel? Sick? Stupid? There is no need feeling bad now, just do it right the first time.
How to do SEO for your travel and tourism agency website using the right keywords
3 SEO KEYWORD ANALYSIS TOOL YOU WILL DEFINITELY NEED FOR YOUR DIGITAL MARKETING CAMPAIGN
Begin by writing down the obvious keywords on a piece of paper. Write down the words you’ve already thought of, or, if you haven’t started yet, the ones that immediately come to mind. Then study the list for a few minutes. Then ask yourslf the following questions:
- What else can you add?
- What similar terms come to mind?
When you do your analysis properly, you’ll find out that some of the initial terms you think of aren’t searched very often, but that’s okay. This list is just the start. Online tools like
- Moz tool
- Ahrefs Keyword generator
can also help you out in choosing your travel SEO keywords.
Google Webmaster Tools
Google is one of the most innovative companies on the planet. They actually want you to succeed. Why? Because they exist to improve search. To support this mission, Google has developed a number of tools you can use to “improve” your online search experience and website. I use the term “improve” lightly because the tools do a lot from a diagnostic perspective, but don’t do a whole lot when it comes to increasing your search engine result placements. Visit http://www.google.com/webmasters/
to view these helpful web tools. The webmaster’s area on Google is referred to as “Webmaster Central” and is displayed below.
If your website is new, I advise registering at Google and using the Site Status Wizard tool and even submitting your content to Google via Google’s Webmaster Tools to begin collecting valuable information about your website. Once you’ve accessed Webmaster Content, you’ll be able to:
- Get Google’s view of your website and diagnose potential problems. See how Google crawls and indexes your site and learn about specific problems Google has accessing it.
- See how your site is performing. Learn which queries drive traffic to your site, and see exactly how users arrive there.
- Share information with Google to help them crawl your site better. Tell Google about your pages—which ones are most important to you and how often they change. You can also let them know how you would like the URLs they index to appear.
What Is On-Page Optimization in your travel SEO strategy when implementing SEO for travel and tourism agency website in Nigeria?
On-page optimization is what you do on your website to help or hurt your SERPs. From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and web strategy.
The best part of on-page optimization is that it’s fully in your control. If done correctly it can improve how search engines see your website, weigh your relevant content (keywords), and place your website within search results for a given term. Many debate the importance of on-page optimization when it comes to Google. I believe that the effects of on-page optimization are more easily seen with other search engines like Yahoo! and BING when taken literally. However, I also believe that any Google optimization effort cannot be effective unless on-page optimization is thoroughly addressed at the start of your search engine optimization campaign.
On-page optimization factors to consider when implementing SEO for Travel and Tourism agency website in Nigeria
On-page optimization factors is the proper use of
- meta tags
- website URLs
- internal linking,
- keyword development
- and on-page placement.
Page Titles & Keywords for your Travel Industry SEO to consider when implementing SEO for Travel and Tourism agency website in Nigeria
The title of your post or page is the single most important element of on-page SEO because it is the first thing Search Engine Spiders see. Not only do pages with keywords in the title rank better, taking the time to write a great title will make the difference between a moderate click-through rate and a great one.
Make sure everything you publish has a title that:
- Has relevant keywords so it shows up in the right search results
- Tempts users to click the link to go to your site
Keyword Placement & Density when implementing SEO for Travel and Tourism agency website in Nigeria
Keywords and their placement are one of the most written about aspects of search engine optimization, but the reality is that for modern day SEO there are only two things to think about:
- Am I using too many keywords?
- Am I using too few keywords?
The rule for post titles is easy. Use keyword phrases only once. For the actual content it’s a little more complicated. Keyword density is the percentage of words in your content that form a keyword phrase. Most SEO experts agree that the best keyword density is between 1 and 2 percent.
That means that in an article of 800 words, somewhere between 8 and 16 words should be part of a keyword phrase. More than that makes content appear spammy; less and it may be difficult for search engines to accurately pick up what the content is about and you may not rank for some phrases.
In most cases, just writing in a natural way will give you the kind of keyword density you need. That said, it’s a good idea to check your keyword density falls within the range above.
There are a number of online tools for doing this, few of them are:
- Small SEO Tools
- SEO REVIEW TOOLS
The keyword tag when implementing SEO for travel and tourism agency website in Nigeria
The keyword tag should include your main keywords, those you’ve chosen as the main focus of your website, as well as those associated with the theme of your web page . Avoid keyword stuffing. When users place keywords on their web page or within their meta tags over and over again in an effort to improve SERPs— search engines like Google actually discredit the value of the web page.
Any link to another part of the same site is called an internal link. As well as links you’d expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones.
This is known to be a thing Google likes, so always try to include links to related content. This also has the bonus of drawing readers deeper into your site by showing them links to pages they wouldn’t otherwise have seen.
Don’t go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts.
Google loves good quality content that links to other good quality content, so don’t be afraid to include a link to another site if:
- It’s an authority post or blog in your niche
- It’s a post you think deserves to be read and relates to your topic
Linking out to other reputable sites in your niche is a strategy that pays off. And not just because Google likes it.
Most bloggers check their site stats regularly and notice when a new site starts sending them traffic. Often, they’ll pay a visit out of curiosity and will try to find a way to repay you either by leaving a comment or by linking back to you. This happens a lot more than you might imagine, especially if you link to more than just the big sites in your niche.
Smaller sites are usually one-person operations, so it’s much easier to come to the attention of the content writer and get yourself a mention, a link and hopefully an ongoing relationship with a likeminded blogger.
Setting Up an XML Sitemap for your travel agency website when implementing SEO for Travel and Tourism agency website in Nigeria
A sitemap is a complete list of all the pages on your website that helps search engines easily find and index all of your content. Submitting an updated sitemap to Google when you publish new content means it gets added to Google faster.
WHY YOU NEED GOOGLE SITE MAPS FOR YOUR TOURISM AND TRAVEL BLOG OR WEBSITE
The type of sitemap referred to here is an XML file designed to be read by search engines, rather than a special page some sites have to help human visitors find their way around.
Local SEO: Getting More Customers For Your Travel and Tourism Site From Localized Searches when implementing SEO for Travel and Tourism agency website in Nigeria
If your travel agents business serves the area surrounding it, making sure you’re found in local searches can bring in a lot of extra customers. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers that smartphone users can click to instantly call you.
You can achieve Local SEO for your Travel Agency when implementing SEO for Travel and Tourism agency website in Nigeria with these steps
- Make sure your name, address and phone number are on your site. These must be in text form, not in an image, so that search engines can find and index the information. Good places for your name, address and phone number are the header and footer.
- Be sure to use a consistent style for your business name, address and phone number. This will help you gain citations, mentions of your business on websites where a link to your site isn’t necessarily provided. Citations are important because they boost your visibility in local searches.
- Create location pages if you have more than one location. As well as name, address and phone number , list opening hours, and add a map and details of how to get to the location. Each location should have a unique description. If your business only has one location, you can add this information to your “about us” page rather than a separate location page.
- Publish locally relevant content. Blogging with a local customer in mind is a great way of attracting new business boosting your local SEO profile, which in turn will bring in yet more customers.
- If you sell products, posts with good pictures will tend to do well on social networks like Facebook, Instagram and Pinterest where visual content is central.
- If you provide a service, write posts which answer the kind of questions customers always ask. You can be sure there are people searching for those answers on Google. Blogging is one of the easiest ways of being seen as the local authority in your industry.
- Make sure you are active on social media. You don’t necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches.
- Remember that giveaways and discounts can get your business a lot of attention on social networks.
- Engaging the local media can also work wonders. Reviews by local bloggers, websites and news outlets will frequently appear in local searches and they all help identify your business with a location.
- Make sure to submit your business to Google, Yelp and other local directories. Although Google will find and list your website automatically, you need to manually submit the location of your business. Once verified, your business will start appearing on Google Maps and local searches.
Robots when implementing SEO for Travel and Tourism agency website in Nigeria
The simplest of all meta tags, the robots tag, signals the Googlebot, Google’s search engine spider, to crawl your entire website. In order to index your website properly and include all of your web pages, search engines send their spiders to review and scan your website on a regular basis. Google does this every two or three days.
When the spiders view your meta tags and see that your robots tag indicates “all,” they simply start crawling. Although some spiders would search the majority of your site without the tag, having it provides the added direction to search engine crawlers. Make sure the robots tag is included in your meta tags to improve crawling.
There are some webmasters who recommend submitting each page of your site directly to the search engines via single page submission. This isn’t necessary, especially if you are including the robots tag. Search engine crawlers do the work for you. What’s important is that Google indexes your site, and when it does, it can find all of your content. The robots tag can help with that process.
Heading Tags (h1, h2, h3, h4, h5, and h6) when implementing SEO for Travel and Tourism agency website in Nigeria
Heading tags are an important on-page factor. The <h1> (heading 1) tag is crucial and must be relevant to the topic discussed on travel and tourism web page. It educates prospects about the topic on that page.
Instead of filling a page with clutter, it is a good practice to stick to a single topic; the heading 1 tag is imperative, because it indicates the page’s topic. Use relevant words in the heading to help users and also spiders understand the page’s content. Google adheres to text semantics and emphasizes its use for better results.
Avoid skipping heading levels on a web page. <h1> should be followed by <h2>, which in turn may have a <h3>, and so on. You may have multiple <h2> tags or subsequent tags, if needed. Your web page must display a systematic pattern or consistency. If the formatting or styling of the headings is not to your liking, you can use CSS styling to alter it.
Site load speed for your travel and tourism SEO: How fast does your Travel and tourism site load?
You must consider page speed load. SEO for Travel and Tourism agency website in Nigeria
How fast or how slow your site loads is another factor Google takes into account when deciding how it should rank your pages in the search results. A very well-known Google employee, Matt Cutts, publicly admitted fast load speed is a positive ranking factor.
If your site is as slow as a dead snail, then it is likely your site is not living up to its potential in the search engines. If your site load time is average, improving the load speed is an opportunity for an easy SEO boost.
Not only is load speed a contributing factor to achieving top rankings in Google, extensive industry reports have shown for each second shaved off a site, there is an average increase of 7% to the site conversion rate.
In other words, the faster your site loads, the more chance you have of people completing a sale or filling out an inquiry form on your travel and tourism website. Clearly this is not an aspect of your site to be overlooked. Fortunately there are a handful of tools that make it easy to improve your load speed.
- Google Page Speed Insights.
Google’s great free tool, Page Speed Insights, will give you a page load score out of 100. You can see how well your load speed compares to other sites. You can also see how well your site loads on mobile and desktop. Scores closer to 100 are near okay.
- Pingdom Tools
Pingdom Tools is great for an overview of how long your site takes to load in different areas of the world, and for a quick breakdown of files and resources that are slowing your site down. After the test is completed, if you scroll down you will see a list of the files each visitor has to download each time they visit your site. If you discover files that can be decreased in size, you can improve your site load speed.
What help is available for your Travel and Tourism business website to do SEO?
Educraftmedia is offering a FREE SEO AUDIT and can implement SEO for your travel and tourism agency website. You can sign up for a Free SEO Audit of your Tourism and travel website by visiting the link below:
Now you know how to apply SEO for Travel and Tourism agency website in Nigeria. Google luck implementing all that is mentioned in this post. If you need help, chat me up.
Johnson Omoregie is an SEO specialist/Website Developer/ SEO Copywriter/Content Developer. He eats and sleeps Search Engine Optimization (SEO)/Digital Marketing. And help business generate leads and conversions through Organic Traffic. He is the author of Business Profit Blueprint: Million Dollar Tips To Promote Your Business And Increase Profit.