Do you need SEO Copywriting in Nigeria in 2021?
The answer is definitely a big YES you need SEO Copywriting in 2021. No two ways about it. Know that whatever content you write or produce has intent, and that intent may be to drive traffic, leads or sales (sales).
- Do you need SEO Copywriting in Nigeria in 2021?
- What is Copywriting?
- What is SEO?
- So what is SEO Copywriting?
- 1. The Headline in SEO Copywriting in Nigeria
- The Keywords in SEO Copywriting in Nigeria
- On-Page SEO And Page Importance In SEO Copywriting in Nigeria
- Content Body In SEO Copywriting in Nigeria
- Page or Site Speed In SEO Copywriting in Nigeria
With this in mind you should know that you are involved in internet marketing and internet marketing starts with copy – whether it’s paid or free. And, that copy must be effective in order to generate the kind of results you desire. Otherwise, you’re just wasting your time.
Making a connection with your leads or prospects matters a lot before sales occur, that is where SEO Copywriting comes to play. Therefore when you write any content, you must have SEO Copywriting in mind. This is key.
It is SEO copy that makes the emotional connection needed to start building a relationship with your prospects and customers. When you use words that evoke emotion, such words creates a bond (that is if you use the words in the right way) and leads to sales.
When you write good SEO Copy, you make positive emotional connection that drives repeated sales. The truth is once customers become aware of your product/services and make an emotional connection to it, they are much more likely to purchase from you again.
When you are involve in SEO copywriting, you know it is to always write for visitors first. Forgetting the search engines awhile, until you’re satisfied your content is engaging and compelling to your target audience, and applying SEO techniques at the latter end. Buy remember you must have visitors to your site in mind first.
What is Copywriting?
Copywriting is when you use words as promotional tools. It is when you write for your readers and not search engines. Copywriting can promote a person, a business, a product, an opinion or idea, and they can appear on TV, radio, websites, in direct mailings, brochures, press releases, catalogues, on flyers, billboards or via any other kind of advertising material.
SEO is an acronym for Search Engine Optimization and it is simply when you optimized your website and your website content so that it can rank higher on Google, Bing and Yahoo.
Search Engine Optimization (SEO) is the profession that attempts to optimize sites to make them appear in a high position in the organic search results. In order to do so, SEO tries to fit your website to Google’s algorithm.
Although Google’s algorithm remains secret, almost a decade of experience in SEO has resulted in a pretty good idea about the important factors.
Consumers are searching for products and services like yours, but if they can’t find you, you don’t exist. If you don’t talk to them, you are not relevant. Without awesome content, you are boring.
In a world where 80% of consumers search for a product or service before purchasing it, you definitely need SEO Copywriting skills. Yes, you do, either you like it or not. Read my post on 25 Tips To Optimize Your Website Content With SEO to understand more about SEO.
So what is SEO Copywriting?
Simply put, SEO Copywriting is when you write content that appeal to humans and also Google.
This means that your content must be one that captures online searches attention, appeal to them, solve an issue for them, and must as well comply with Google’s latest search algorithm. That’s just it.
Fundamental SEO Copywriting rules you must observe and implement:
- The headline
- The Keywords
- On-Page SEO
- Content Body
- Page or Site Speed
- Understand Other Google Search Algorithms
1. The Headline in SEO Copywriting in Nigeria
Many people pick up a newspaper deciding on the basis of the headline alone whether or not they will read any given article. They check to see if the headline has any attraction to them.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”David Ogilvy – Confessions of an Advertising Man
A headline is there to sum up the content of your write-up, and if you are an SEO copywriter you must be able to hit your audience smack between the eyes the moment they see it.
Just make sure that whoever you are trying to reach, your message should be simple and direct. Make sure you are capturing readers attention with your headline within a short attention span and say what you need to say clearly and without going round and round like a lost kitten.
Include Sentiment in Your Titles
If you really want to get more people to click on your website in the during search engine display during search, then you should have a title that evokes strong emotions that will move searchers to click on the link to your content.
Hope you remember that when writing your headings you should stick to a length of 60 characters maximum. This means that you must be able to create a strong emotion using the 60 characters length.
If you’ve browsed through my entire or some of my blog post, you will notice that some of my headlines read:
- Local SEO – The Ultimate Guide To Affordable Local SEO For Businesses in Nigeria 2020
- On Page SEO Checklist: The 17 Ultimate Guide For Fixing For Fixing On-Page SEO Problems On Your Website
Now let’s break down the first sample post heading above:
If you look critical at:
You should know that the heading shows that the content focuses for on Local SEO, which means the keyword phrase for the content is definitely “Local SEO”. “The Ultimate Guide” and “Affordable” are power and emotional words that are used in the heading to induce the searchers to click on the link in order to visit your website and read the entire content.
A word of caution here, please make sure you deliver exactly what you promise in the heading in the article body. If searchers visit your site and discovers you did not deliver as promised in your heading, and they quickly click away, know that you are hurting your site because you are definitely raising a red flag about your site.
Bad signal to Google means your website at the bottom of the search listings. That means bad business and you don’t want that.
The phrase “For Businesses in Nigeria” shows the target audience that the blog post is meant for, and 2020 shows that the post is current (Also added to incite positive emotion that leads to higher Click Through Rate)
A good headline must:
- Have your target audience in mind
- Erupt emotion – Using Power or Emotional Words
- Have numbers
- Have your focus keyword included
Power Words and Emotional Words
Examples of some Power and Emotional Words that you can use in your headings are shown below:
- On top of the
- Mouth Watering
Headings are important in SEO Copywriting
Headings are very important for SEO Copywriting purposes. Google uses your headings to determine the topic of the content on your website. Your headings should be used to optimize your post.
This implies that you should infuse your keyword/ keyword phrase in your headings (Am talking about the Header tags H1,H2, H3).
When you target a certain keyword phrase or keyword during your SEO Copywriting exercise, make sure you place it in the relevant places, and you are directly telling Google and its spiders that your content is about [your keyword e.g -best local cafe in Benin City] in a clearly defined manner that pleases Google spiders.
The Keywords in SEO Copywriting in Nigeria
What are Keywords?
Keywords are the search terms you and I type into Google search bar on your browser like Google Chrome, Opera Mini or Edge when hunting down information on the World Wide Web.
Keywords, or their use on your website determine how visible your website is, and how much traffic it generates. The value of selecting keywords strategically is very high. The “right” keywords allow your optimization efforts to happen quicker and produce the best organic result.
A Challenge for most people that are involved in SEO Copywriting is knowing searchers intent as well as having a common goal of providing searchers with results that are relevant to their queries.
Therefore, a crucial element to building an online marketing strategy around SEO Copywriting and targeted organic search visibility is understanding your audience and how they think about, discuss, and search for your services, products, and brand.
As an SEO Copywriter, you need to understand that search engines are tools, they are resources driven by intent towards a content destination. A searcher using the search box (Google, Bing, Yahoo) is fundamentally different from entering a URL into the browser’s address bar, clicking on a bookmark, or clicking on a link to go to a website.
Searches are performed with intent – the user wants to find specific information, rather than just land on it by chance; search is also different from “browsing,” or clicking around links on a web page. Because of this specificity, search traffic is generally of higher value to SEO Copywriting than these other types of web traffic.
Click to know how Google search work.
Types of Keywords for your SEO Copywriting Exercise
There are four categories of keywords you can make use of in your SEO Copywriting exercise. They are:
- Head Term Keywords
- Informational keywords
- Long Tail keywords
- Transactional keywords
Head Term Keywords
Head term keywords are keywords that are short and contain just one or two keywords. These types of keyword are really highly competitive and ranking for them may actually be a dream, note that I didn’t say impossible, I said “might be”. But, if your website is an authority site, then you are good to go.
Examples of head term keywords include but not limited to: best shoe, finest beacon, affordable rice.
My candid advice is that you do not try ranking for head key words because of their very competitive nature.
Informational keywords are keyword types that are used to discover information on a specific subject.
Depending on the niche, informational keywords often have great search volume. However, because they are informational in nature, they are not very good at conversion.
Informational keywords are usually preceded with phrases such as:
Long Tail Keywords
Long tail keywords are more like phrases, or sentences. These types of keywords are very specific and targeted.
For instance, using our rice example, an example of a long tail keyword would be “How to cook Jollof rice with ginger.” Because they are specific, and users using them to search for information are specific about the information they are searching for.
Long tail keywords are the types of keywords I would advise you try to rank for. They are actually the best keywords to rank for because they drive targeted traffic.
Transactional keywords are the types of keywords that searchers who have the intent to purchase a product or services use. They use these as their search queries because they are looking to make a purchase.
Thus, on top of being targeted keywords, these types of keywords are ideal converters, and thus ideal for commercial or affiliate sites.
Transactional keywords may contain words and phrases such as
- for sale
- Or any other phrase indicating someone with the intent to make a purchase.
Effective SEO Copywriting using the right keywords
Effective SEO Copywriting requires more than just finding a bunch of keywords and adding them to your content. It also requires a strong understanding of what people want and what they are searching for online not what you want them to search for.
But keyword research does not have to be difficult. In fact, anyone that has a website can do it and start benefiting from increased search engine traffic.
Now let’s look at the basic process for keyword research and the tools you can use for Keyword research and analysis:
Google Planner is a good tool to identify higher volume keywords with monetary value. Keep in mind that it is in Google’s best interest to show these keywords to their advertisers so that they can spend money and get results with the right terms.
Google Analytics will reveal some important keyword data, particularly for higher volume search terms. Analyzing this data can give you ideas on what to write about.
Of a truth, Bing and Yahoo search are used significantly less than Google, but Bing keyword tool can still provide a few ideas for keywords and it is free to use.
Yahoo and Bing do still get significant search volume (25-29% of search volume and they do provide real data from organic search so it is worth looking at. Despite Google’s dominance, Bing and Yahoo (which uses Bing search for its results) still get significant traffic.
SEM Rush is a competitor research tool that provides your competitors keywords and
where they are ranking. The free version of the tool provides just a few keywords, but the paid version provides a lot more. Simply enter your competitor’s website (or your own) to see a list of keywords they are ranking for.
Observe these rules:
- Make sure to use keyword research tool for your keyword research.
- Make sure to include your keyword in your headers especially header 1
- Make sure your keyword appears in the first 10 per cent test of your page content
- Make sure your keywords appear in your meta description
- Make sure your keywords appear in your title description
- Make sure your keywords appear at the last paragraph of your post or page content.
- Gently sprinkle your keywords in your post content. Ensuring it does not surpass two per cent of your content
On-Page SEO And Page Importance In SEO Copywriting in Nigeria
There are a number of factors that Google considers when determining Page Importance. Some of such factors include but not limited to:
• Page position
- Page title
- Length of Page title
- Meta description
- URL information
• Page rank
• Type of page or file
• Internal page rank
• Number and type of internal links
• Number of external links
• Relevance and quality of content
• Update frequency
• Source codes and website quality
When you optimize your webpages for all of these factors, you’ll be able to increase the Page Importance of your page and help Google understand which pages of your website take first priority when searchers search for relevant information that may be contained on your site.
I have written extensively on On-page SEO. Check out my post on On page SEO Checklist : The ultimate guide for fixing On-page SEO problems on your website in Nigeria for a detailed step by step guide in implementing On-Page SEO.
Content Body In SEO Copywriting in Nigeria
It is highly advisable that you write meaningful and pertinent content in the body section of your content. You should know by now that relevant
content is king. In your SEO Content Writing tasks make sure to keep to the following advice:
- Your content should not be irrelevant or stuffed with keywords; you may get penalized by Google if you do.
- Use keywords or close variations of them twice or three times in your content logically.
- Make sure your content is informative and engaging to the user, which encourage them to return to check out the site regularly.
- Make sure to update your website with fresh content at least once a week. Google loves updated or fresh content.
- Make use of interactive media such as images, videos, and audio files in your content. They are intuitive and engage users to stay longer on your site, and may also make the site more popular.
- Make sure to spell-check and proofread your content, because incorrect grammar or spelling errors can reflect negatively on your site.
- Don’t stuff your content with keywords, that’s bad for your business.
- Do not copy content from another website or use boilerplate content. Google search engines have been known to penalize sites that use duplicate content.
- Focus on user satisfaction and not on fooling the search engines.
Read my post on 25 tips to optimize your website content with SEO for more lessons on content optimization during SEO Copywriting.
Page or Site Speed In SEO Copywriting in Nigeria
Google has always stress the importance of web page performance, and its algorithms certainly will favour websites with optimal site speed and better user experience (UX) design .
When a page loads fast, it counts towards an enhanced UX. Moreover, it is well known that optimal page-load time leads to more conversions, which can actually affects website page visits, which directly affects sales significantly.
Another platform you must also consider is the mobile platform. Lots of your users will be visiting your website from their mobile phones and when your website takes a lot of time to open on mobile devices, it gets penalized. Why? Because it is bad UX and also bad for your business.
When mentioning Page-Speed, I am actually talking about several factors that determine the loading speed of your page or entire website. Such factors include:
- Web-hosting facility
- Website design
- Hardware used
- First contentful paint
- Largest Contentful Paint
- Speed Index
- Time to Interact
- Total Block Time
- Cumulative Layout Shift
There are several tools that you can use to test your site loading speed and other UX signals that needs improvement. I mention my two recommendations below in no particular order:
Google’s great free tool, Page Speed Insights, will give you a page load score out of 100. You can see how well your load speed compares to other sites. You can also see how well your site loads on mobile and desktop.
Note that scores closer to 100 are near perfect. After running a test on your site, the tool will give you a list of high priority, medium priority, and low priority areas for improvement. You can forward these on to your developer to speed up your site, or if you are a bit of a tech-head, you can have a crack at fixing these up yourself.
Pingdom Tools is great for an overview of how long your site takes to load in different areas of the world, and for a quick breakdown of files and resources that are slowing your site down.
After the test is completed, if you scroll down you will see a list of the files each visitor has to download each time they visit your site. If you discover files that can be decreased in size, you can improve your site load speed.
Easy targets for improvements are large images. If you have any images over 200kb, these can usually be optimized and shrunk down to a fraction of the size without any loss in quality.
Take a note of these files, send them to your web developer or web designer, and ask them to compress the files to a smaller file size.
Remember that not only is load speed a contributing factor to achieving top rankings in Google, extensive industry reports have shown for each second shaved off a site, there is an average increase of 7% to the site conversion rate.
In other words, the faster your site loads, the more chance you have of people completing a sale or filling out an inquiry form. Clearly this is not an aspect of your site to be overlooked.
SEO Copywriting in Nigeria, The Conclusion
Now at the end of SEO Copywriting in Nigeria: Your Ultimate Free Guide in 2021, I believe you have gain a lot and will be implementing the tips soon. Let me know how well you are faring in the comment section and don’t forget to share, someone out there might be in need of the information contained in this post.
SEO Copywriting Services In Nigeria
Johnson Omoregie is an SEO specialist/Website Developer/ SEO Copywriter/Content Developer. He eats and sleeps Search Engine Optimization (SEO)/Digital Marketing. And help business generate leads and conversions through Organic Traffic. He is the author of Business Profit Blueprint: Million Dollar Tips To Promote Your Business And Increase Profit.