Real estate SEO: Effective tips to skyrocket your real estate website for higher rankings in 2021

Real estate SEO – How to optimize your Real Estate website for SEO in Lagos, Nigeria and skyrocket your real estate website for higher rankings and targeted traffic

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2 Real estate SEO :When implementing how to optimize your real estate business for SEO is Lagos Nigeria you need to have a digital marketing plan
2.9 Understanding what SEO mean is key when considering Real Estate SEO or how to optimize your real estate website for SEO in Lagos Nigeria

If you are reading this, chances are you are a Real estate professional or a Realtor and will like to:

  • Generate more lead with organic content and data
  • Learn how to optimize your real estate business website for SEO in Lagos Nigeria
  • Rank higher on search engines like Google, Bing and Yahoo 
  • Be more competitive locally and internationally
  • Improve website performance and offer better user experience
  • Increase traffic to your website
  • Increase for traffic to your physical office
  • Make your property listings accessible and findable online
  • You want to stand out from the to much noise of Crowded Real estate businesses
  • Know more about Real Estate SEO or what to learn about Real estate SEO

Real estate SEO :When implementing how to optimize your real estate business for SEO is Lagos Nigeria you need to have a digital marketing plan

The world is going globally digitized, either you like it or not as a Real estate dealer or Realtor you need to have a Digital marketing plan at hand if you want to reach more targeted people with your products and services. This is where Real Estate SEO fits in.

Real Estate SEO – When considering  how to optimize your real estate website for SEO in Lagos Nigeria you need to know that your searchers are online

Research shows that more than 80% of people who are interested in Real Estate properties first go online to check on Real Estate or Realtors website in order to source for useful information that will influence their buying decision.

Real Estate SEO – When considering  how to optimize your real estate website for SEO in In Lagos Nigeria you need to ask yourself these questions

The questions now are:

  • Is your site SEO friendly?
  • Does your site show up on the first page of Google’s SERP?
  • Do you receive enough traffic, enough leads that may convert per day?
  • Did you optimize your website for the right real estate SEO as it applies to your firm and followed the best SEO practices?
  • Do you know what your most valuable Keyword Phrases are? (Don’t worry we know you don’t , call us for a free SEO AUDIT of your website. It’s a FREE SERVICE, we wont charge a Kobo.

What you should know about SEO for your Real Estate Website business  Before You Embark on how to optimize your real estate website for SEO in Lagos Nigeria

Search engine optimization (SEO) for Real Estate websites always comes as an after-thought, and not everyone is always fully aware of it’s long-term benefits.

We can say that Real Estate SEO for your Real Estate website is a combination of all the work that is necessary to produce high volume of organic traffic from Search Engines, web directories, Social Media platforms and other websites related to your real estate business, with one sole aim, which is making your real estate website rank high on search engines, become very popular and making sure searchers with search intent of products and services related to your real estate business find you on the first page search engine SERP.

Real Estate SEO : When considering  how to optimize your real estate website for SEO in Lagos Nigeria you need to consider the following:

You also need to understand that in optimizing your real estate SEO for real estate website, the following should be considered:

  • Content Development
  • External Link Building
  • Internal Link Building
  • Internal Website Analysis
  • External Website Analysis
  • Competitor Analysis
  • Proper Website Architecture
  • Proper Website Development
  • keyword Research

Know that Google works on keyword and relevance when considering  how to optimize your real estate website for Real Estate SEO in Lagos Nigeria

Google and the whole wide web works on keyword and relevance, and there are some keyword phrases that people are searching for that are relevant to your products and services, which means they are ready to buy right away.

SEO FOR REAL ESTATE WEBSITE

If you are interested in Real Estate SEO, we will be happy to do a free SEO Audit report for you. It takes 48 hours, and we’ll come back on the 3rd day with all the data for you.

As mentioned previously, if you are interested in Real Estate SEO, fill the form on our contact page to reach out to us or schedule a call.

When considering  how to optimize your real estate website for SEO in Lagos Nigeria know that EducraftMedia can help you in your real estate business and Real Estate SEO implementation

EducraftMedia just want to help you to identify the most valuable real estate on Google because most people search for products and services like yours are not finding them.

We will do an SEO Audit, we will find the top ten keyword phrases for your Real Estate business and house listings, and their monthly search volumes. About 45% of the monthly search volumes goes to the number 1 on Google’s SERP.

When considering  how to optimize your real estate website for SEO in Lagos Nigeria think web traffic 

If you are number 1 for all 20% of these phrases, you’ll probably be getting between twenty to forty thousand of these visitors per month.

How to optimize your real estate website website for SEO

How do you think your business will be doing if you get about 300,000 of all the people searching for all these keywords.

  • Those search phrases will result to foot traffic
  • will results to leads
  • will result to conversions
  • will result to money
  • We can help you achieve this feat

Let’s be real here, the truth about you showing up on search on Google or anywhere in the world wide web about your services and products when someone does a search is pretty slim.

When considering  how to optimize your real estate website for SEO in Lagos Nigeria think about leads and conversions

If you want to to increase leads and sell more homes, your real estate firm needs to show up on the first page of Google’s SERP.

Amidst the hundreds or thousands of Real Estate company websites on the web, the only way you can achieve this, is only through real estate SEO and following SEO best practices.

How to optimize your Real Estate website for SEO in Lagos, Nigeria WHY SEO FOR A REAL ESTATE OR REALTOR WEBSITE If you are reading this, chances are you are a Real estate professional or a Realtor and will like to: Generate more lead with organic content and data Rank higher on search engines like Google, Bing and Yahoo Be more competitive locally and internationaly Improve website performance and offer better user experience Increase traffic to your website Increase fot traffic to your physical office Make your property listings accessible and findable online You want to stand out from the to much noise of Crowded Real estate businesses The world is going globally digitized, either you like it or not as a Real estate dealer or Realtor you need to have a Digital marketing plan at hand if you want to reach more targeted people with your products and services. Research shows that more than 80% of people who are interested in Real Estate properties first go online to check on Real Estate or Realtors website in order to source for useful information that will influence their buying decision. The questions now are: Is your site SEO friendly Does your site show up on the first page of Google’s SERP Do you receive enough traffic, enough leads that may convert per day? Did you optmise your website for the right real estate SEO as it applies to your firm and followed the best SEO practices? Do you know what your mosy valuable Keyword Phrases are? (Don’t worry we know you don’t , call us for a free SEO AUDIT of your website. It’s a FREE SERVICE, we wont charge a Kobo. Google and the whole wide web works on keyword and relevance, and there are some keyword phrases that people are searching for that are relevant to your products and services, which means they are ready to buy right away. If you are interested, we will be happy to do a free SEO Audit report for you. It takes 4 days, and we’ll come back on the 5th day with all the data for you, if you are interested, fill the form below to reach out to us. EducraftMedia just want to help you to identify the most valuable real estate on Google because most people search for products and services like yours are not finding them. We will do an SEO Audit, we will find the top ten keyword phrases for your Real Estate business and house listings, and their monthly search volumes. About 45% of the monthly serach volumes goes to the number 1 on Google’s SERP. If you are number 1 for all 20% of these phrases, you’ll probably be getting between twenty to forty thousand of these visitors per month. How do you think your business will be doing if you get about 300,000 of all the people searching for all these keywords. Those search phrases will result to foot traffic will results to leads will result to conversions will result to money We can help you achieve this feat. Let’s be real here, the truth about you showing up on search on Google or anywhere in the world wide web about your services and products when someone does a search is pretty slim. If you want to to increase leads and sell more homes, your real estate firm needs to show up on the first page of Google’s SERP. Amidst the hundreds or thousands of Real Estate company websites on the web, the only way you can achieve this, is only through real estate SEO and following SEO best practices. What is SEO IN REAL ESTATE?  SEO is the art and science of getting your company, product, or service to the top of Google's organic (free) results. If you’re a seller of “Real Estates or a Realtor,” it means when customers search for “Real estate,” or they search for “Realtor,” they see your company’s product at the top of Google. An SEO Checkup for your Real Estate business Some questions for you: Do your potential customers use Google or Bing to find companies, products or services like yours? Taking a common search query relevant to your company (e.g., “Real estate in Lagos,” or “Real estate in Nigeria”), do you see your company on Page 1, positions 1, 2, or 3? High on the page, or low on the page? Taking a whole bunch of keyword search queries (the “universe” of search terms by which customers might search for your company, product or service), do you generally show up on Page 1 of Google, positions 1-3? positions 1-10?, or not at all? If you generally appear on Page 1, positions 1, 2, or 3, for all your relevant keywords, you can stop reading this post. You pass with an A+. If you generally do not appear, then keep reading this post because you need help. If you have no idea what search word “queries,” “positions” on Google, or “high” vs. “low” on the page mean, don’t worry. Don’t feel stupid. You need help, and we are here to help you. What you need to know about Real estate SEO and relevance to what Homebuyers are searching for Buyers check on neighbourhood information online on real estate websites before making a decision on buying  Buyers want detail information about the properties listed on your website Buyers are looking for a real estate website that is mobile friendly, speed in loading and interactive Buyers trust real estate properties listed on real estate general information website Isn’t Real estate SEO Hard? Well, that’s what Google would like you to think (so spend money on AdWords) And that’s what many in the SEO industry would like you to think (so pay us big consulting fees, and don’t ask any questions!) I don’t agree. SEO isn’t easy, but it isn’t exactly hard either. We’ve helped lots of businesses in their SEO effort, and also teach in corporate workshops, and I can confirm there is a lot of confusion about SEO. People think it’s hard, or impossible, or mysterious, and that’s simply not correct. Why is SEO so valuable and how can it help your Real estate business?  Simply put, SEO is valuable because SEO is free advertising on Google! And there is  nothing better than free, is there? Customers turn to Google first to find new products and services, new companies and consultants. And showing up for “free” means you are getting free advertising. Everybody uses Google to search for Real Estate listings To many, SEO appears to be something of an arcane art. It is a world that is shrouded in high-tech mystery, a complicated world full of secrets that mere mortals haven’t a hope of understanding. But, there are no real secrets in SEO. The web is a very open If a site is riding high in the search engine listings, then you can, with enough persistence, get to see why it ranks so well. Replicate it, and you can join them – it really is as simple as that. There’s a small set of basic rules that apply to any web page or web site, whether you’re a real estate firm or not. Your site has to be crawlable, your content has to be  good – and I’d include things like page titles, keyword use, etc, under the umbrella of “content” – and you need quality, relevant inbound links. That applies to everyone.’ One of the best places to start for tips on improving your site’s ranking with the search engines is with the search engines’ own guidelines, tips and resources for web site owners. Make your real estate website easy to crawl If you are looking to attract search engine traffic, the last thing you want to do is make it difficult for search engines to index your website. Make sure your site design doesn’t present unnecessary obstacles to search engine spiders. Spiders are interested in text, text and more text. They don’t see the graphics, clever animations and other flashy bells and whistles that web designers routinely use to make sites look pretty. In fact, over-reliance on some of these things can even hinder spiders, potentially preventing some sites from being indexed at all. While some ‘window dressing’ is obviously important to make your site appeal to real people when they arrive, to get enough of them to your site in the first place it is vital that your design doesn’t unwittingly alienate search engine spiders. Make sure your site works for both,and that each page includes relevant text-based content; avoid flash-only sites and frames, which are difficult for spiders to crawl effectively; and make sure that every page on your site can be reached via a simple textbased hyperlink. Words are the foundation for real estate keyword SEO The starting point for effective SEO is knowing what the people who are looking for your real estate or realtor products, services or information are typing into that little box on the search engine homepage. Known as keywords or keyword phrases (which consist of two, three or more keywords), these form the foundation of your SEO efforts. Effective keyword selection should always be the very first thing that is carried out as it permeates every aspect of SEO activity. Keywords are used to differentiate site architecture and will also inform the content marketing strategy. Search engines are becoming smarter at understanding not only the meaning but also context of search, and semantic search is likely to become increasingly important in the future, with the focus on keywords gradually declining. Nevertheless, finding and using the right keywords in content will be a key factor in successful SEO for some time to come. Choosing effective keywords for your real estate SEO service in Nigeria So how do you go about choosing the right keywords for site optimization? Well, a good place to start is with the people you are hoping to attract. Knowing your target audience is a critical component of any marketing campaign – and it’s the same here. Put yourself in your prospect’s shoes, sitting in front of your favourite search engine looking for information on the product or service you’re selling. What would you type into the box? These are your ‘seed’ keywords. They give you a starting point to work from. Take these keywords and play around with them. Imagine the various combinations of search terms your prospects might use to find your site. Type these into the engines and look at the results. Examine the sites that are ranking highly for your chosen keywords. Analyse them and try to work out how they are achieving those rankings. You can also use a wide range of automated keyword suggestion tools such as the:  free tools provided by Google AdWords   Wordtracker (www.wordtracker.com)   SEMrush MOZ tool keyword tools, Google trends  All, which offer a free basic service with paid upgrades for a more comprehensive version. These tools typically provide insight into the search traffic volumes for the most popular phrases relating to seed keyword phrases you provide. There are a lot of different keyword research tools and services available on the web, perhaps the best way to research your options is to look for things like ‘keyword research tool’ or ‘keyword suggestion’ in your favourite search engine. Analyse the competition in your real estate agent world Other tools on the web can provide you with insight into how your leading real estate competitors are doing in terms of search engine traffic for particular keywords. Services on sites like Ubersuggest, SEMrush, SEO Toolset (www.seotoolset.com) and Compete (www.compete.com) can provide information on which keywords are driving traffic to your competitors’ websites from the major search engines, and which of your competitors’ sites are ranking for which keyword phrases – all of which can inform the choice of keywords you want to optimize for. While automated tools are a good guide, don’t underestimate the value of people as a source of inspiration for keyword selection. Use the automated tools to assist, but please remember that although automated tools are brilliant, nothing is better at understanding the minds of people than people themselves.’ That’s good advice. What you believe people will search for and what they actually type into the search box are often two very different things. Get a group of people together – if possible, representative of your Real Estate ir Realtor target market – and start brainstorming keywords. The results will probably surprise you. I have my initial real estate SEO agency keyword list, now what? After analysing your keywords and phrases, and examining the competition, you have probably got a list of target keywords as long as your arm. What do you do with them all? The first thing you want to do is narrow your initial list down to a more manageable size. What constitutes a manageable size will depend on your situation – on how much time, money and resources you have available for your SEO effort. Remember, there’s nothing wrong with starting small: optimize a few pages for what you believe are your main keywords,  Monitor the results on ranking, traffic and conversion for those pages.  That will give you a solid foundation from which to build your optimization efforts, and your SEO expertise. To whittle your list down to size, start by eliminating all of the words or phrases that are too general. Broad single-word terms such as ‘shoes’, ‘mortgages’, ‘bottles’ or ‘computers’ tend to be both very difficult to rank for (because they are high-traffic terms that can apply equally to a huge number of sites across the net), and at the same time are far too generic to drive valuable targeted traffic to your site. If you choose to optimize a page based on the keyword ‘real estate house listings’ or ‘real estate services in Lagos’, you will find yourself competing with a raft of real estate and Realtor providers, Real estate advisers, Real estate or Realtor industry news sites, etc, from all over the world or your locality. Even if (and it’s a big if) your page does make it to those coveted elevated positions in the first page of Google SERPS for that keyword, the chances that people searching for the term ‘real estate firms’ will be looking for an independent consultant are slim at best. In other words, the more general a keyword, the less likely it is that your site will contain what the searcher is trying to find. Effective SEO isn’t just about generating traffic volume; it’s about finding that elusive balance between keyword search volume and keyword specificity that drives the maximum volume of targeted traffic to your site. Long-tail versus short-tail keywords for your real estate SEO description Keywords in SEO fall into two broad categories. Short-tail keywords are simple one- or two-word phrases that are typically very general in nature and attract a large volume of individual search requests. Long-tail keywords, on the other hand, are more complex queries that contain more words, and are much more specific in nature. Individually they attract a much lower volume of search traffic than their short-tail counterparts, but cumulatively these long-tail type queries account for the lion’s share of internet search traffic. Martin Murray, head of Google’s small and medium business channel for EMEA, sums it up like this: In any keyword domain there are a small number of highly trafficked keywords or phrases and a large number of low-trafficked keywords or phrases. Often, the keyword domain approximates to the right-half of a normal curve with the tail of the curve extending to infinity. Low-trafficked keywords are therefore also known as ‘long-tail keywords’. The highly trafficked [short tail] keywords have the following characteristics: highly competitive consist of one or two words have a high Cost per Click  and may have low conversion rates as they tend to be quite general.   Examples from the Real estate sector might include ‘2 story building’, ‘office space’ or ‘cheap buildings’. Low-trafficked [long tail] keywords are not so competitive, often consist of 4, 5 or more words, have a lower Cost per Click and can have a higher conversion rate as they are quite specific indicating that the searcher is further along the online purchasing cycle. Examples might include ‘cheap story building, Lagos’, ‘best real estate irm, Lagos’ or ‘Realtor firm with cheap homes for sale’. Effective search marketing campaigns tend to put a lot of effort into discovering effective long-tail terms, particularly for use in sponsored listings (PPC) campaigns. Successful keyword research should ultimately allow the marketer to find and focus on phrases that satisfy: volume – the number of people actually using that term to search; competitiveness – the number of other sites competing for the same phrase relevance; profitability – based around the products or services with the best margin. Typically it makes sense to take a balanced approach, and work with a mixture of general short-tail keywords and more specific long-tail keywords as part of your organic SEO effort, while focusing on highly specific long-tail search terms is likely to yield a higher return on your investment for pay per click (PPC) campaigns. Tracking the effectiveness of keywords has become more difficult since Google began to encrypt the referring terms, which now show as ‘not provided’ in analytics platforms. Keyword research therefore needs to be managed using other methods such as historical SEO data, webmaster tools, paid search data and site search data. Focus on one page at a time with your list of Real Estate agent SEO keywords The list of keywords you are left with is very important. It essentially provides you with an SEO ‘template’ for your website. One of the key things to remember when you are approaching SEO is that you will be optimizing your site one page at a time. While you will look at some site-wide factors as part of your SEO effort, SEO isn’t a straightforward ‘one-size-fits-all’ operation, and each of the existing pages on your site will need to be optimized independently. It is also highly likely you will want to create new pages to maximize your potential search engine exposure for as many of your chosen keyword phrases as possible. Think about it: when a search engine presents results to a user, it is not presenting whole sites, it is presenting the individual pages that, according to its algorithms, best match a user’s query. That means each individual page on your website gives you an explicit opportunity to optimize for specific keywords or phrases – and that’s important. Each page in your website will have different target keywords that reflect the page’s content. For example, say you have a page about the Real Estate firm. Then “Real estate firm in Lagos” depending on if your business is located in Lagos, might be your keywords for that page.’ ‘These [keywords] become the structure for your site, with a page for every topic. Laying these foundations and allowing them to grow according to what you, your team and your visitors think is the key to successful opportunities to rank.’ Your goal, then, is to isolate the important keywords and phrases in your particular market, and then to ensure your site includes individual pages with unique, relevant content optimized for a small number (ideally one or two, no more than three) keyword phrases. The more individual pages you have, the more opportunities you have to get your business in front of your prospects in the SERPs... and at the end of the day that’s what SEO is all about. Choose your page s carefully There is a small but very important HTML tag that lives in the header section of the code on each of your web pages. It’s called the ‘title’ tag, and the text it contains is what appears in the title bar at the top of your browser window when you visit a web page. It’s also, crucially, the text that appears as the ‘clickable’ blue link for a page when it is presented to users in the SERPs. This means that what you put in the title tag is incredibly important for the following reasons:  The title tag is one of the most important on-page factors used by the search engines to rank your page.  At this stage most, if not all, SEO experts agree that appropriate use of the title tag is a key factor in ranking well in the SERPs, and advise weaving your primary keyword(s) for a page into the title tag whenever possible   Just remember not to sacrifice readability for your human audience The title is the first glimpse of your content that a search user will see. Giving your pages concise, compelling and informative titles will entice more users to click through to your page when it appears in search results. Give each page a unique meta-description Another HTML tag that used to be very important for SEO, but is now pretty much obsolete, is the meta-tag. Meta-tags contain information that is accessible to browsers, search engine spiders and other programs, but that doesn’t appear on the rendered (visible) page for the user. This meta-data was once used extensively by search engines to gauge what a page was about, especially the once obsessed-over meta-keywords tag. These days, however, the tag that was once the staple of SEO, has become more or less redundant in terms of influencing a page’s ranking in the major search engines. Engines rely principally on their increasingly comprehensive ability to analyse  the actual content of the page the words the user sees and on incoming and outgoing links, to help them determine a page’s relevance to the submitted search query. There is, however, one HTML meta-tag that is still worth including as part of your SEO, and that is the meta-description tag. As with most things in search, the opinion of leading experts in the SEO community is divided as to just how valuable the meta-description tag is in terms of search engine optimization. While it is widely acknowledged that the tag does little, if anything, to improve your page ranking, it can help to boost your click-through rate (CTR) when your page does appear in the SERPs. Depending on the query and the page content, leading search engines will often use the contents of your meta-description tag as the descriptive ‘snippet’ of text that appears below your page title in the SERPs. A well written description for each page of your Real estate firm website can, in theory at least, entice more users to click through to your page when it is returned in search results. Use of the meta-description text by search engines is inconsistent. The rules applied vary from engine to engine, and even between different types of query on the same engine. However, having compelling, informative meta-description tags is something that search engines encourage, certainly won’t hurt your rankings, is beneficial to users, and may well boost traffic to your site. Use HTML mark-up for page headers The actual difference that using specific HTML mark-up for page headings (eg , , etc) makes is marginal. However, the heading of a page should summarize its content and will therefore determine the types of keywords that it will be optimized around. Using HTML heading mark-up won’t do any harm and will also provide users with a snapshot of content when they arrive at that page. Is your Real estate or Realtor website SEO friendly Does your site show up on the first page of Google’s SERP Do you receive enough traffic, enough leads that may convert per day? Did you optmise your website for the right real estate SEO as it applies to your firm and followed the best SEO practices? Do you know what your mosy valuable Keyword Phrases are? (Don’t worry we know you don’t , call us for a free SEO AUDIT of your website. It’s a FREE SERVICE, we wont charge a Kobo. Will you like to: Generate more lead with organic content and data for your realestate business Rank higher on search engines like Google, Bing and Yahoo for your real estate business Be more competitive locally and internationaly Improve website performance and offer better user experience Increase traffic to your website Increase fot traffic to your physical office Make your property listings accessible and findable online You want to stand out from the to much noise of Crowded Real estate businesses EducraftMedia just want to help you to identify the most valuable real estate on Google because most people search for products and services like yours are not finding them. We will do an SEO Audit, we will find the top ten keyword phrases for your Real Estate business and house listings, and their monthly search volumes. About 45% of the monthly serach volumes goes to the number 1 on Google’s SERP. If you are number 1 for all 20% of these phrases, you’ll probably be getting between twenty to forty thousand of these visitors per month. How do you think your business will be doing if you get about 300,000 of all the people searching for all these keywords. Those search phrases will result to foot traffic, will results to leads, will result to conversions, will result to money. We can help you achieve this feat. Hope you enjoyed this post on How to optimize your Real Estate website for SEO in Lagos, Nigeria. We will like to hear from you, and don’t forget to be part of the FREE SEO AUIT. Yes, its totally FREE

Understanding what SEO mean is key when considering  Real Estate SEO or how to optimize your real estate website for SEO in Lagos Nigeria

Real Estate SEO is the art and science of getting your Real Estate company, product, or service to the top of Google’s organic (free) results. If you’re a seller of “Real Estates or a Realtor,” it means when customers search for “Real estate,” or they search for “Realtor,” they see your company’s product at the top of Google.

An SEO Checkup for your Real Estate SEO or  business when considering  how to optimize your real estate website for SEO in Lagos Nigeria

Some questions for you:

  1. Do your potential customers use Google or Bing to find companies, products or services like yours?
  2. Taking a common search query relevant to your company (e.g)

“Real estate in Lagos,” or “Real estate in Nigeria”), do you see your company on Page 1, positions 1, 2, or 3? High on the page, or low on the page?

  1. Taking a whole bunch of keyword search queries (the “universe” of search terms by which customers might search for your company, product or service), do you generally show up on Page 1 of Google, positions 1-3? positions 1-10?, or not at all?

If you generally appear on Page 1, positions 1, 2, or 3, for all your relevant keywords, you can stop reading this post. You pass with an A+.

If you generally do not appear, then keep reading this post because you need help. If you have no idea what search word “queries,” “positions” on Google, or “high” vs. “low” on the page mean, don’t worry. Don’t feel stupid. You need help, and we are here to help you.

What you need to know about Real estate SEO and relevance to what Home-buyers are searching for when considering  how to optimize your real estate website for SEO in Lagos Nigeria

  • Buyers check on neighborhood information online on real estate websites before making a decision on buying 
  • Buyers want detail information about the properties listed on your website
  • Buyers are looking for a real estate website that is mobile friendly, speed in loading and interactive
  • Buyers trust real estate properties listed on real estate general information website

Google SEO for real estate

Do you think about this when considering  Real Estate SEO or how to optimize your real estate website for SEO in Lagos Nigeria?

Isn’t Real estate SEO Hard?

Well, that’s what Google would like you to think (so spend money on AdWords) And that’s what many in the SEO industry would like you to think (so pay us big consulting fees, and don’t ask any questions!) I don’t agree. SEO isn’t easy, but it isn’t exactly hard either.

We’ve helped lots of businesses in their SEO effort, and also teach in corporate workshops, and I can confirm there is a lot of confusion about SEO. People think it’s hard, or impossible, or mysterious, and that’s simply not correct.

Why is Real Estate SEO so valuable and how can it help your Real estate business? 

Simply put, Real Estate SEO is valuable because Real Estate SEO is free advertising on Google! And there is  nothing better than free, is there? Customers turn to Google first to find new products and services, new companies and consultants. And showing up for “free” means you are getting free advertising.

You need to know everybody uses Google to search for Real Estate listings  when considering Real Estate SEO or how to optimize your real estate website for SEO in Lagos Nigeria

To many, Real Estate SEO appears to be something of an archaic art. It is a world that is shrouded in high-tech mystery, a complicated world full of secrets that mere mortals haven’t a hope of understanding. But, there are no real secrets in Real Estate SEO.

The web is very open. If a site is riding high in the search engine listings, then you can, with enough persistence, get to see why it ranks so well. Replicate it, and you can join them – it really is as simple as that.

In this post on Real Estate SEO -how to optimize your Real Estate website for SEO in Lagos Nigeria, I will be showing you all you need to know about Real Estate SEO.

Basic rules when considering Real Estate SEO or how to optimize your real estate website for SEO in Lagos Nigeria

There’s a small set of basic rules that apply to any web page or website, whether you’re a real estate firm or not. Your site has to be crawlable, your content has to be  good – and I’d include things like page titles, keyword use, etc, under the umbrella of “content” – and you need quality, relevant inbound links.

That applies to everyone.’ One of the best places to start for tips on improving your site’s ranking with the search engines is with the search engines’ own guidelines, tips and resources for web site owners.

You need to make your real estate website easy to crawl when implementing Real Estate SEO or how to optimize your real estate website for SEO in Lagos Nigeria

If you are looking to attract search engine traffic, the last thing you want to do is make it difficult for search engines to index your website.

Make sure your site design doesn’t present unnecessary obstacles to search engine spiders. Spiders are interested in text, text and more text.

They don’t see the graphics, clever animations and other flashy bells and whistles that web designers routinely use to make sites look pretty.

In fact, over-reliance on some of these things can even hinder spiders, potentially preventing some sites from being indexed at all.

Be careful of your design when implementing Real Estate SEO or how to optimize your real estate website for SEO in Lagos Nigeria

While some ‘window dressing’ is obviously important to make your site appeal to real people when they arrive, to get enough of them to your site in the first place it is vital that your design doesn’t unwittingly alienate search engine spiders.

Make sure your site works for both, and that each page includes relevant text-based content; avoid flash-only sites and frames, which are difficult for spiders to crawl effectively; and make sure that every page on your site can be reached via a simple text-based hyperlink.

Words are the foundation for real estate keyword SEO. Know this as you optimize your real estate website  or implement Real Estate SEO newly

The starting point for effective SEO is knowing what the people who are looking for your real estate or realtor products, services or information are typing into that little box on the search engine homepage.

Known as keywords or keyword phrases (which consist of two, three or more keywords), these form the foundation of your SEO efforts. Effective keyword selection should always be the very first thing that is carried out as it permeates every aspect of Real Estate SEO activity.

Keywords are used to differentiate site architecture and will also inform the content marketing strategy. Search engines are becoming smarter at understanding not only the meaning but also context of search, and semantic search is likely to become increasingly important in the future, with the focus on keywords gradually declining.

Nevertheless, finding and using the right keywords in content will be a key factor in successful Real Estate SEO for some time to come.

Choosing effective keywords for your real estate SEO service in Nigeria

So how do you go about choosing the right keywords for site optimization? Well, a good place to start is with the people you are hoping to attract. Knowing your target audience is a critical component of any marketing campaign – and it’s the same here.

When considering  real estate SEO or how to optimize your real estate website for SEO in Lagos Nigeria put yourself in your customers shoes

Put yourself in your prospect’s shoes, sitting in front of your favorite search engine looking for information on the product or service you’re selling. What would you type into the box?

These are your ‘seed’ keywords. They give you a starting point to work from. Take these keywords and play around with them.

Imagine the various combinations of search terms your prospects might use to find your site. Type these into the engines and look at the results.

Examine the sites that are ranking highly for your chosen keywords. Analyse them and try to work out how they are achieving those rankings.

You can also use a wide range of automated keyword suggestion tools such as the:

Real Estate SEO

All, which offer a free basic service with paid upgrades for a more comprehensive version.

These tools typically provide insight into the search traffic volumes for the most popular phrases relating to seed keyword phrases you provide.

There are a lot of different keyword research tools and services available on the web, perhaps the best way to research your options during Real estate SEO  is to look for things like ‘keyword research tool’ or ‘keyword suggestion’ in your favorite search engine.

Google SEO FREE SERVICES for REAL ESTATE

Analyse the competition in your real estate agent world when implenting real estate SEO or optimizing your real estate website

Other tools on the web can provide you with insight into how your leading real estate competitors are doing in terms of search engine traffic for particular keywords.

Services on sites like Ubersuggest, SEMrush, SEOToolset (www.seotoolset.com) and Compete (www.compete.com) can provide information on which keywords are driving traffic to your competitors’ websites from the major search engines, and which of your competitors’ sites are ranking for which keyword phrases – all of which can inform the choice of keywords you want to optimize for.

how to optimise your real estate website for SEO

While automated tools are a good guide for Real Estate SEO implementation, don’t underestimate the value of people as a source of inspiration for keyword selection.

Use the automated tools in your real estate SEO implementation to assist, but please remember that although automated tools are brilliant, nothing is better at understanding the minds of people than people themselves.

That’s good advice. What you believe people will search for and what they actually type into the search box are often two very different things. Get a group of people together – if possible, representative of your Real Estate or Realtor target market – and start brainstorming keywords. The results will probably surprise you.

I have my initial real estate SEO agency keyword list before I started implementing how to optimize my real estate website, now what?

After analyzing your keywords and phrases, and examining the competition, you have probably got a list of target keywords as long as your arm. What do you do with them all?

The first thing you want to do is narrow your initial list down to a more manageable size. What constitutes a manageable size will depend on your situation – on how much time, money and resources you have available for your real estate SEO effort. Remember, there’s nothing wrong with starting small:

  • optimize a few pages for what you believe are your main keywords, 
  • Monitor the results on ranking, traffic and conversion for those pages. 
  • That will give you a solid foundation from which to build your optimization efforts, and your real estate SEO expertise.
  • To whittle your list down to size, start by eliminating all of the words or phrases that are too general. Broad single-word terms such as ‘shoes’, ‘mortgages’, ‘bottles’ or ‘computers’ tend to be both very difficult to rank for (because they are high-traffic terms that can apply equally to a huge number of sites across the net), and at the same time are far too generic to drive valuable targeted traffic to your site.

You have determine your keyword Phrases  when considering  how to optimize your real estate website for SEO in Lagos Nigeria

If you choose to optimize a page based on the keyword ‘real estate house listings’ or ‘real estate services in Lagos’, you will find yourself competing with a raft of real estate and Realtor providers, Real estate advisers, Real estate or Realtor industry news sites, etc, from all over the world or your locality.

Even if (and it’s a big if) your page does make it to those coveted elevated positions in the first page of Google SERPS for that keyword, the chances that people searching for the term ‘real estate firms’ will be looking for an independent consultant are slim at best.

In other words, the more general a keyword, the less likely it is that your site will contain what the searcher is trying to find.

Effective real estate SEO isn’t just about generating traffic volume; it’s about finding that elusive balance between keyword search volume and keyword specificity that drives the maximum volume of targeted traffic to your site.

Long-tail versus short-tail keywords for your real estate SEO description

Keywords in real estate SEO fall into two broad categories. Short-tail keywords are simple one- or two-word phrases that are typically very general in nature and attract a large volume of individual search requests.

Long-tail keywords, on the other hand, are more complex queries that contain more words, and are much more specific in nature.

Individually they attract a much lower volume of search traffic than their short-tail counterparts, but cumulatively these long-tail type queries account for the lion’s share of internet search traffic.

Martin Murray, head of Google’s small and medium business channel for EMEA, sums it up like this:

In any keyword domain there are a small number of highly trafficked keywords or phrases and a large number of low-trafficked keywords or phrases.

Often, the keyword domain approximates to the right-half of a normal curve with the tail of the curve extending to infinity.

Low-trafficked keywords are therefore also known as ‘long-tail keywords’. The highly trafficked [short tail] keywords have the following characteristics:

  • highly competitive
  • consist of one or two words
  • have a high Cost per Click 
  • and may have low conversion rates as they tend to be quite general.

Examples from the Real estate sector might include ‘2 story building’, ‘office space’ or ‘cheap buildings’. Low-trafficked [long tail] keywords are not so competitive, often consist of 4, 5 or more words, have a lower Cost per Click and can have a higher conversion rate as they are quite specific indicating that the searcher is further along the online purchasing cycle.

Examples might include ‘cheap story building for sale in Lagos’, ‘best real estate firm, Lagos’ or ‘Realtor firm with cheap homes for sale’.

Cheap story building for sale in Lagos real estate

Effective search marketing campaigns tend to put a lot of effort into discovering effective long-tail terms, particularly for use in sponsored listings (PPC) campaigns.

Successful keyword research should ultimately allow the marketer to find and focus on phrases that satisfy:

  • volume – the number of people actually using that term to search;
  • competitiveness – the number of other sites competing for the same phrase relevance;
  • profitability – based around the products or services with the best margin.

Typically it makes sense to take a balanced approach, and work with a mixture of general short-tail keywords and more specific long-tail keywords as part of your organic real estate SEO effort, while focusing on highly specific long-tail search terms is likely to yield a higher return on your investment for pay per click (PPC) campaigns.

When considering  how to optimize your real estate website business for SEO in Lagos Nigeria tracking effectiveness is key

Tracking the effectiveness of keywords has become more difficult since Google began to encrypt the referring terms, which now show as ‘not provided’ in analytics platforms.

Keyword research therefore needs to be managed using other methods such as historical SEO data, webmaster tools, paid search data and site search data.

How to optimize your Real Estate website for SEOHow to optimize your Real Estate website for SEO in Lagos Nigeria

Focus on one page at a time with your list of Real Estate agent SEO keywords when implementing real estate SEO or how to optimize your real estate website business for SEO in Lagos Nigeria

The list of keywords you are left with is very important. It essentially provides you with an SEO ‘template’ for your real estate website. One of the key things to remember when you are approaching real estate SEO is that you will be optimizing your site one page at a time.

While you will look at some site-wide factors as part of your real estate SEO effort, real estate SEO isn’t a straightforward ‘one-size-fits-all’ operation, and each of the existing pages on your site will need to be optimized independently.

It is also highly likely you will want to create new pages to maximize your potential search engine exposure for as many of your chosen keyword phrases as possible.

Think about it: when a search engine presents results to a user, it is not presenting whole sites, it is presenting the individual pages that, according to its algorithms, best match a user’s query.

That means each individual page on your website gives you an explicit opportunity to optimize for specific keywords or phrases – and that’s important.

Each page in your website will have different target keywords that reflect the page’s content. For example, say you have a page about the Real Estate firm.

Then “Real estate firm in Lagos” depending on if your business is located in Lagos, might be your keywords for that page.’

‘These [keywords] become the structure for your site, with a page for every topic. Laying these foundations and allowing them to grow according to what you, your team and your visitors think is the key to successful opportunities to rank.’

Your goal when considering real estate SEO or how to optimize your real estate website business for SEO in Lagos Nigeria

Your goal, then, is to isolate the important keywords and phrases in your particular market, and then to ensure your site includes individual pages with unique, relevant content optimized for a small number (ideally one or two, no more than three) keyword phrases.

The more individual pages you have, the more opportunities you have to get your business in front of your prospects in the SERPs… and at the end of the day that’s what SEO is all about.

Choose your page <title>s carefully when implementing  real estate SEO or how to optimize your real estate website business for SEO in Lagos Nigeria

There is a small but very important HTML tag that lives in the header section of the code on each of your web pages. It’s called the ‘title’ tag, and the text it contains is what appears in the title bar at the top of your browser window when you visit a web page.

It’s also, crucially, the text that appears as the ‘clickable’ blue link for a page when it is presented to users in the SERPs.

This means that what you put in the title tag is incredibly important for the following reasons when implementing how to optimize your real estate website: 

  1. The title tag is one of the most important on-page factors used by the search engines to rank your page. 
  2. At this stage most, if not all, real estate SEO experts agree that appropriate use of the title tag is a key factor in ranking well in the SERPs, and advise weaving your primary keyword(s) for a page into the title tag whenever possible  
  3. Just remember not to sacrifice readability for your human audience
  4. The title is the first glimpse of your content that a search user will see.
  5. Giving your pages concise, compelling and informative titles will entice more users to click through to your page when it appears in search results.

Give each page a unique meta-description when implementing  how to optimize your real estate website business for SEO in Lagos Nigeria

Another HTML tag that used to be very important for real estate SEO, but is now pretty much obsolete, is the meta-tag.

Meta-tags contain information that is accessible to browsers, search engine spiders and other programs, but that doesn’t appear on the rendered (visible) page for the user.

Meta Tags when implementing  how to optimize your real estate website business for SEO in Lagos Nigeria

This meta-data was once used extensively by search engines to gauge what a page was about, especially the once obsessed-over meta-keywords tag.

These days, however, the tag that was once the staple of SEO, has become more or less redundant in terms of influencing a page’s ranking in the major search engines. Engines rely principally on their increasingly comprehensive ability to analyse 

  • the actual content of the page
  • the words the user sees
  • and on incoming and outgoing links, to help them determine a page’s relevance to the submitted search query.

There is, however, one HTML meta-tag that is still worth including as part of your real estate SEO, and that is the meta-description tag.

As with most things in search, the opinion of leading experts in the SEO community is divided as to just how valuable the meta-description tag is in terms of search engine optimization. 

Does the tag does little in optimizing your real estate SEO business and your real estate business website?

It is widely acknowledged that the tag does little, if anything, to improve your page ranking, it can help to boost your click-through rate (CTR) when your page does appear in the SERPs.

Depending on the query and the page content, leading search engines will often use the contents of your meta-description tag as the descriptive ‘snippet’ of text that appears below your page title in the SERPs.

A well written description for each page of your Real estate firm website can, in theory at least, entice more users to click through to your page when it is returned in search results. Use of the meta-description text by search engines is inconsistent.

The rules applied vary from engine to engine, and even between different types of query on the same engine.

However, having compelling, informative meta-description tags is something that search engines encourage, certainly won’t hurt your rankings, is beneficial to users, and may well boost traffic to your site.

Use HTML mark-up for page headers when implementing  how to optimize your real estate website business for SEO in Lagos Nigeria

The actual difference that using specific HTML mark-up for page headings (eg <h1>, <h2>, etc) makes is marginal. However, the heading of a page should summarize its content and will therefore determine the types of keywords that it will be optimized around.

Using HTML heading mark-up won’t do any harm and will also provide users with a snapshot of content when they arrive at that page.

Alt Tags in optimizing your real estate website business in Lagos Nigeria

If you use images on your Real Estate website, you must make sure they are optimized for SEO. Make sure that each image contain an alt tag.

An alt tag is the act of naming a photo, image, or icon for search engines recognition.

You can check to see if your website images already have alt tags associated with them by running your mouse over the image. If an alt tag is in place, then text should display over it.

If a text does not display over it, it simply means an alt tag is not present and needs to be added immediately.

The benefit of an alt tag for the pictures used on your Real Estate website is that the text displays while your website images are loading, giving users information about the content included on your page.

This naming is also very important for real estate SEO. 

The ALT Tag and you optimizing  your real estate business website

The alt tag also ensures that people with disabilities can read the page. Blind users who use a page reader cannot see an image.

The alt text tells them what the image is. Another benefit is that Google takes these keyword phrases into account when evaluating your real estate website.

The best way to tag your images is with your keyword phrase followed by the word image. For multiple images, use slightly different wording.

For example, if you’re selling a house and optimizing 2 bedroom duplex in Lekki, you would include an <alt> image tag for your 2 bedroom picture using the alt text 2 bedroom house for sale in Lekki graphic.

Don’t over Alt tags on images when considering  how to optimize your real estate website business for SEO in Lagos Nigeria

As with any SEO optimization effort, don’t overdo it with images or alt tags. Too many images can result in a slow loading website which is a key ranking factor.

Also, images that contain a number of alt tags, all with your keywords, can signal keyword stuffing.

To optimize your real estate business website for SEO in Lagos, Nigeria the followings are the summary of what you must know and do:
  • On-page optimization is what you do on your real estate website to influence SERPs on Google.
  • Doing proper keyword research is the first step to a successful SEO for your real estate business campaign.
  • Having proper meta tags is essential. Always include your Unique keyword phrase(s) in your meta tags.
  • The proper meta tags include your title tag, description tag, keywords tag, and robots tag.
  • Choose the URL for your Real Estate Website carefully. Your URL doesn’t have to have your keyword included but it helps when other sites link to your site using only your URL.
  • How you format your page is important for optimization purposes.
  • Make sure you design your web pages so Google is forced to read your on-page content first.
  • Verify that your code is W3C compliant.
  • Don’t forget to include your keyword phrase(s) in <h1>, <h2>, and <h3> header tags. This signifies the importance of your content to Google.
  • Label each graphic with an alt tag that includes your Real Estate keyword phrase.
  • Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page.• Italicize, bold, and underline your keyword phrase within your content.
  • Eliminate Flash if it’s the main presentation of your website. Google does not view this favorably.
  • If you’re going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file.
  • Focus on a fast loading website. This is essential for top Google rankings.
  • Be sure to include a sitemap of your real estate business site that’s easily accessible by Google.
  • Never underestimate the power of internal linking. A good internal linking structure can improve your SERPs.
  • Keyword development is one of the most important on-page optimization strategies.
  • Research keywords and competing websites to select ideal keywords.
  • Research the strength of your real estate business competition before selecting your final keywords using PR and number of inbound links.
In learning how to optimise your Real Estate business website for SEO in Lagos, Nigeria you must consider and implement the above rules.
  • Is your Real estate or Realtor website SEO friendly
  • Does your site show up on the first page of Google’s SERP
  • Do you receive enough traffic, enough leads that may convert per day?
  • Did you optimise your website for the right real estate SEO as it applies to your firm and followed the best SEO practices?
  • Do you know what your most valuable Keyword Phrases are? (Don’t worry we know you don’t , call us for a free SEO AUDIT of your website. It’s a FREE SERVICE, we wont charge a Kobo.

Will you like to:

  • Generate more lead with organic content and data for your real estate business ?
  • Rank higher on search engines like Google, Bing and Yahoo for your real estate business ?
  • Be more competitive locally and internationally ?
  • Improve website performance and offer better user experience ?
  • Increase traffic to your website ?
  • Increase for traffic to your physical office?
  • Make your property listings accessible and findable online?
  • You want to stand out from the to much noise of Crowded Real estate businesses?

For the record, I believe you have learnt about real estate SEO or how to optimize your Real Estate website for SEO in Lagos Nigeria.

EducraftMedia just want to help you to identify the most valuable real estate on Google because most people search for products and services like yours are not finding them.

We will do an SEO Audit, we will find the top ten keyword phrases for your Real Estate business and house listings, and their monthly search volumes. About 45% of the monthly search volumes goes to the number 1 on Google’s SERP.

If you are number 1 for all 20% of these phrases, you’ll probably be getting between twenty to forty thousand of these visitors per month.

How do you think your business will be doing if you get about 300,000 of all the people searching for all these keywords. Those search phrases will result to foot traffic, will results to leads, will result to conversions, will result to money.

We can help you achieve this feat. Hope you enjoyed this post on Real Estate SEOHow to optimize your Real Estate website for SEO in Lagos, Nigeria. We will like to hear from you, and don’t forget to be part of the FREE SEO AUDUT. Yes, its totally FREE.

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