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Blog Post SEO Best Practices: Optimizing Content For SEO in WordPress (15 Rules)

In this tutorial, I will be showing you blog post SEO, am talking about optimizing content for SEO in WordPress. I will be sharing tips that I have used in the past and presently for ranking my blog posts.

In this tutorial, I will be showing you blog post SEO, am talking about optimizing content for SEO in WordPress. I will be sharing tips that I have used in the past and presently for ranking my blog posts.

This is the same exact method I used in optimizing my blog posts such as:

And many more.

One characteristics of these blog posts is that they all rank on Google’s first page for their respective keyword phrases ever since I wrote them.

This is not a post for choosing the best keyword or keyword phrase

Am not going to be showing you how to determine the best keyword phrase for your post, nor how to make use of Rank Math SEO plugin, because that’s not what this post is all about. Its strictly on optimizing content for SEO – Blog Post SEO in WordPress.

This means am going to assume you have already make up your mind on the best keyword for your post (Focus Keyword), you have already written your post and you are using Rank Math or any other WordPress SEO plugin. Yeah: Any other one will do the same job, if you know your way around it.

For this tutorial, my Focus Keyword is “free WordPress themes for ecommerce “. I am going to base this tutorial on one of my posts titled “Best Free WordPress Themes For Ecommerce Websites in 2021”

Best Free WordPress Themes For Ecommerce Websites in 2021

Must have plugins for optimizing content for SEO in WordPress

For this tutorial, you only need two plugins to start optimizing content for SEO on your blog. The two plugins are:

  • Rank Math SEO plugin
  • Monster Insight Analytics plugin (The Headline Analyzer)

Rules to watch out for when optimizing content for SEO

  • Focus keyword or keyword phrase in title
  • Focus keyword in Meta description
  • Focus keyword in URL
  • Length of post URL
  • Length of post META description
  • Focus keyword and synonyms density
  • How many times focus keywords and synonyms appears in post content body -between 1 and 2 post of post word count
  • Word count of content must be between 600 and 3,000
  • Focus keyword in one of the sub-headings
  • Focus keyword in image Alt attribute
  • Internal inking
  • External linking
  • Focus keyword used at the beginning of post title
  • Alt description for all images used in the blog post.
  • A relevant video of the content inserted into the post ( not compulsory, but its good for making readers stay longer on your site)

One thing you must also know is that meeting up with all these criteria, while the overall website user experience is poor will have a negative effect on your blog post ranking. These means that on your overall website SEO, you should fix the following and make sure they confirm to latest Google search algorithm update.

  • Page speed: Your post may not rank well if your website is slow to load because slow websites offer a poor user experience.
  • Content relevance: Make sure you do not stuff your website with keywords, you should use some relevant keywords and create relevant content around those terms.
  • Site design: The overall design of your website matters a lot. Your website should be user-friendly and easy to navigate.
  • Link quality: Make sure you are linking to relevant content internally and externally. Especially externally. Know that irrelevant links may affect your site negatively.
  • Mobile-friendliness: Google uses the mobile version of your website for ranking and indexing, which means “mobile-friendliness” is a ranking factor. Therefore, make sure your website is mobile friendly and responsive.
  • HTTPS status: Always check the HTTPS status of your website. HTTPS is more secure than HTTP, so having an SSL certificate can help your ranking. If your site has no valid SSL certificate that will make it show HTTPS://yourwebsiteaddress, your post may not rank.
Blog Post SEO optimizing content for SEO in WordPress (15 RULES)

Now lets learn how to optimize content for SEO in WordPress

  • Firstly, am going to write a very good content for my readers, not for the search engines.
  • The next thing is to optimize the content for search engines.

Note that I first wrote the content for my readers, then I take a look at Rank Math and Monster Insight Header Analyzer plugins dashboard for the scores shown on my dashboard.

For Rank Math, am aiming for a score between 80 and 100, while on Monster Insight, am aiming for a score between 60 and 80 ( if I score higher than that, its a big plus for me. I am using Monster Insight Analysis Headline Analyzer to score my post header only, while Rank Math also scores the header alongside other points to watch out for as mentioned above.

What to do after writing the posts

Focus keyword or keyword phrase in title/Focus keyword used at the beginning of post title

Now this is my focus keyword as shown in the image below. Remember am using the blog post “Best Free WordPress Themes For Ecommerce Websites in 2021” as an example.

Again my focus keyword is “free WordPress Themes for Ecommerce”

focus keyword

I will make sure the focus keyword is highlighted in green alongside other keyword phrases I want it to rank for.

Now take a look at the title, you will notice that the focus keyword is shown in it.

Blog Post SEO : Optimizing Content For SEO in WordPress (15 Rules To Observe At All Times)

And it is also close to the beginning of the header words.

Focus keyword in Meta description and in URL when optimizing content for SEO in WordPress

I will also make sure that my Focus Keyword is in the post’s meta description and URL as shown in the image below.

Focus keyword in Meta description and in URL

Length of post URL and Length of post META description when optimizing content for SEO in WordPress

Now I will check the length of the post Title, URL and Meta description. Generally, I want the

  • length of my post title to be between 1 and 60
  • Length of my post URL to be between 1 and 75
  • Length of my post Meta description to be between 1 and 160.

With this in mind, I will check my Rank Math dashboard to see if I have observed these rules, if not, then I will make amendment. See image below for more illustration.

Length of post URL and Length of post META description

Word count of content must be between 600 and 3,000 when optimizing content for SEO in WordPress

I generally want to make sure my blog post content word count is between 600 and 3000 when optimizing content for SEO in WordPress , though I have post with word count not up to 600, but I usually want to keep within this target.

To make sure I obey this rule, I confirm from Rank Math by checking. See image below for more illustration.

Word count of content must be between 600 and 3,000

From the image you can see that the word count is 2,241.

Focus keyword and synonyms density / How many times focus keywords and synonyms appears in post content body -between 1 and 2 post of post word count

Usually I optimize each of my blog post with 3 to 5 keywords/ phrase. This is the combination of the focus keyword and its synonyms. See image below to get a better understanding of what I mean.

keywords/ phrase

Below is what I check to make sure I have observed the density rule. See image

keyword density

Focus keyword in one of the sub-headings

Regarding sub-headings in my post, I make sure I have only

  • One H1 header
  • One H2 header
  • One or more H3 header depending on the post length
  • One or more H4 header depending on the post length
  • One or more H5 header depending on the post length
  • One or more H6 header depending on the post length

I make sure my focus keyword appear once in any of the header above, usually I prefer H2 or H3. See image below:

focus keyword in header

Focus keyword in image/  Alt attribute for all images

In this section, I make sure one of the images on the post also have my Focus Keyword as its Alt attribute. Then I check all the images I have used in the post for missing Alt description. The Alt description I use for each images must be exactly what the image represent. See image below for more clarity:

Image and alt description

Internal inking /External linking

Internal Linking

To comply with this rule, I make sure I link back to relevant post in my content. For example if I mention “WordPress Themes” in my content, I look for a post on WordPress themes in my post bank and link back to it.

I make sure I link to at least two of my former blog posts.

External linking

The same thing goes for external linking, but in this regard, I request a linking from relevant post authors. I have also gotten lots of request from other bloggers requesting to link back to my post. One important thing is that once your content is good, people will see it, like it and want to link to it.

A relevant video of the content inserted into the post ( not compulsory, but its good for making readers stay longer on your site)

I usually will make a video of the blog spot since some people prefer to listen and watch than reading. This also makes sure I have people stay longer on my blog page, which directly lead to my post ranking higher.

Monster Insight Headline Analyzer and Rank Math Score

The last thing I do on my post is to check the Monster Insight Headline Analyzer for my post headline score and Rank Math overall post SEO score.

As aforementioned, For Rank Math, am aiming for a score between 80 and 100, while on Monster Insight Headline Analyzer, am aiming for a score between 60 and 80 ( if I score higher than that, its a big plus for me. I am using Monster Insight analysis to score my post header only, while Rank Math also scores the header alongside other points to watch out for as mentioned above.

header analyzer and rankmath score

This post scored 90 over 100 in Header Analyzer and 97 over 100 in Rank Math. It means it has a good chance of ranking high in the months to come ass long as my overall website SEO conforms to Google’s standard.

Conclusion

Now you know how I optimized my post content for search engines. Just ensure you follow these rules:

  • Focus keyword or keyword phrase in title
  • Focus keyword in Meta description
  • Focus keyword in URL
  • Length of post URL
  • Length of post META description
  • Focus keyword and synonyms density
  • How many times focus keywords and synonyms appears in post content body -between 1 and 2 post of post word count
  • Word count of content must be between 600 and 3,000
  • Focus keyword in one of the sub-headings
  • Focus keyword in image Alt attribute
  • Internal inking
  • External linking
  • Focus keyword used at the beginning of post title
  • Alt description for all images used in the blog post.
  • A relevant video of the content inserted into the post ( not compulsory, but its good for making readers stay longer on your site)

Let me know how you’re optimizing content for SEO in WordPress, or using my blog post SEO strategies in the comment section.

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Omoregie Johnson
Johnson Omoregie is an SEO specialist/Website Developer/ SEO Copywriter/Content Developer. He eats and sleeps Search Engine Optimization (SEO)/Digital Marketing. And help business generate leads and conversions through Organic Traffic. He is the author of Business Profit Blueprint: Million Dollar Tips To Promote Your Business And Increase Profit. https://about.me/omoregie.johnson
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