25 tips to optimize your website content with SEO and increase traffic in Nigeria (2021)

25 tips to optimize your website content with SEO and increase traffic in Nigeria

In this post, I share with you, 25 SEO simple tips that you can use to rank your website content higher on search engines in Nigeria. Am talking about ways you can optimize your website content with SEO. My name is Johnson so come along with me to learn the simple tips you will ever need to optimize your website and its content.

Write articles loved by humans before you optimize your website content with SEO in Nigeria

Before you start optimizing your content for search engines, make sure that the content will also be one love by humans. Your must ask yourself these questions about your content:

Is my website content readable? Is is understandable, is it find-able, is it actionable, and can it be shared?

Let’s take a look at what the above questions mean before you start applying the 25 SEO tips to optimize your website content in Nigeria

  • Can it be easily read?

All content should be well written. The sentences should be coherently structured and so too should the article. And make sure the text is well-spaced on the page (bullet points, small paragraphs etc).

  • Can it be easily understood?

Make sure the content you produce is easy to understand. Generally, avoid big words when small can serve the same purpose. And avoid jargon, buzzwords and spelling errors that may convey a different meaning from what you intended it to be. The easier your content is to understand, the wider the audience, and the more people will read or link to it.

  • Can it be easily found?

Your content should be easy to find. Both for users who are already browsing your site and the search engines themselves. Put keywords in the title tag and the headers. And make sure there are lots of internal links from important pages in your site.

  • Can an action be easily performed on it?

All content should give the user something to do. It should be written with an aim in mind, and the post should make that aim absolutely clear. You can tell your to schedule a consultation, sign up to a newsletter or share the content after reading. Whatever it is, tell them directly.

  • Can it be easily shared?

People will share content they like on their favorite social sites, and that’s an easy win for you to build link back to your content and website. So make it as easy as possible for your users to share your content by putting social media icons on your content pages. Be sure to include Facebook, Twitter, Whatsapp, Pinterest if their are infographics or pictures, LinkedIn, Instagram , and Google+.

It’s time to Optimize your website content with SEO in Nigeria

Now that you have your content ready, lets examine the 29 simple tips to optimize your website content with SEO and make sure your content rank higher and is find-able.

25 tips to optimize your website content with SEO and increase traffic in Nigeria (TOC)

29 simple tips to optimize your website content with SEO in Nigeria

1. Free keyword tool are more than enough when you optimize your website content with SEO in Nigeria

Know that adding keywords in the right places is more than important. You need to have a special keyword set aside when creating your content that you have discovered through the use of keyword tools. You need not use the paid keyword tools, the free ones are more than enough. Such free tools include among many:

optimize your website content with SEO using Ubersuggest for keywords image
optimize your website content with SEO using Ubersuggest for keywords image

2. Placing your Keywords In Relevant Places when you optimize your website content with SEO in Nigeria

When you target a certain keyword phrase or keyword when you optimize your website content with SEO in Nigeria, place it in the relevant places, and you are directly telling Google and its spiders that your content is about [your keyword e.g -dentist dentist near me] in a clearly defined manner that pleases Google spiders

3. Make sure to define your target audience with your keyword phrase when you optimize your website content with SEO in Nigeria

It is always good to know your define audience that conforms with the keyword that you have chosen and having the keyword target the defined audience when you optimize your website content with SEO. By knowing the keyword you are targeting, you can analyze the page’s position in the rankings, crush any competition you have and more.

optimize your website content with SEO trageted audience profile image
optimize your website content with SEO trageted audience profile image

4. Make sure your keyword is shown in your Header 1 Title (H1) when you optimize your website content with SEO in Nigeria

Google loves when you put your defined keyword phrase in the 1st header of your content. Google also puts the most weight on the Title Tag. Make sure that the keyword is clearly revealed in the title when you optimize your website content with SEO.

Using SEO to optimize your website content HI title image
Using SEO to optimize your website content HI title image

5. Only 65 characters for your title tag when you optimize your website content with SEO in Nigeria

Make sure your title is no more than 65 characters when you Optimize your website content with SEO, because it will be truncated in both search results and on social media. My advise is key to the rule of not more that 65 characters in the tile tag.

6. Use only keyword phrase in your URL when you optimize your website content with SEO

Make sure to only include the keyword phrase you are targeting in the URL of your page or post content. This makes it easy for search engine spiders to crawl your site easily and tag your site for that keyword, in order to display it to the searcher during search.

Moreover, including just the keywords in the URL tend to be valued more by Google. Also make sure the length is kept to a minimum when you optimize your website content with SEO in Nigeria.

Using SEO to optimize your website content HI title image
Using SEO to optimize your website content HI title image

7. Meta Description is still important for your search engine optimization of your content

You are meant to display the summary of your post content in the meta description of your content. It also shows how Google displays information about your blog post content during search. 

With this, searchers or visitors to your site gain an overview of what the content is they are visiting. Make sure to include your keyword phrase too in your Meta description.

Though Google don’t give much weight to this since it is merely to gain the attention of the searchers, which can lead to them clicking on the post content link , so I advise you do it during the optimization of your content.

8. Let your META description pose a question when you optimize your website content with SEO in Nigeria

I will advise that you pose a question in your description to spark off searchers curiosity and wanting then to want to click to get the answer to the question posed. Remember to keep sentences short and straight to the point.

9. Make sure your keyword phrase appears in the first 100 words of the actual post content during the optimization of your content

Yes, you heard right! The first 100 Words in your post content is a must for you. Google focuses a little more on the first 100 words than everything else, so make sure that you insert the keyword phrase you are targeting into your first 100 words in the content when you optimize your website content with SEO in Nigeria.

When you this, it shows  conformity in your content and sync it with your title, subheadings and meta description.

10. Make sure your keyword appears in the first 3 -4 words of your title when you optimize your website content with SEO in Nigeria

Always make sure that as part of you trying to optimize your website content with SEO, put the exact keyword or keyword phrase at the beginning of the title. Google have stated that titles with the keyword in the first 3-4 words do better than those without. An example goes thus:

Instead of a “A Detailed Guide to remove wrinkles on your face” you could write “Remove wrinkles from your face: A detailed guide”.

11. No! No! No keyword stuffing when optimizing your website content

Most people who write post or page content for their blog or website think that the more they insert keywords into content, the higher they’ll rank. That is 100 percent false. It just doesn’t work like that.

This method is frowned upon by Google and other search engines and this technique is called keyword stuffing. Don’t ever get involve in keyword stuffing when you optimize your website content with SEO.

You will shooting yourself on your foot in you do. Moreover, it is a Black-hat SEO technique, and you don’t want to get caught by Google doing this illegal act.

12. When you optimize your website content, keep keyword density within 1 to 2 percent

Keyword density is the amount of times your keyword phrase appears in your content divided by the total number of words. So, if I used the phrase “remove wrinkles from your face” twenty times and I wrote 1500 words, my keyword density would be 20 / 1500 x 100 = 1.33%. Which is okay as you optimize your website content with SEO in Nigeria.

You don’t need to worry at all about keyword density when you optimize your website content with SEO. It’s a thing of the past and is a very weak ranking factor used by Google.

Just bear in mind that your targeted keyword shouldn’t have a keyword density of over 2%. Anything more than that, and you are entering Google’s danger zone. Yeah! Danger zone.

13. Links To Authority Websites and to other post content when you optimize your website content with SEO in Nigeria

Google have actually stated that when you link to authority websites (.gov or .edu sites, for example) you may get an increase in Pagerank. Pagerank is interpreted as relevance and quality.

When you choose to link to a website with a high pagerank, it means that you want only the best content for your readers. Don’t forget to link to other post content on your website too. Google sees this and favors your site for it.

14. Make sure your content is a relevant, quality and awesome Content

Google loves quality content. Even without any SEO (just targeting a certain keyword), it is still possible to rank on page one for medium competition terms with quality, relevant and awesome content.

My candid advise here is that you write quality and relevant post for your readers as well as optimized for search engines. Moreover when you write quality posts, people consider you an authority on the topic you write about, which is a plus for you.

15. In optimizing your website content with SEO in Nigeria make certain Social Sharing buttons are considered

Make sure you have a social share button in your post content when you optimize your website content with SEO, product or services for your visitors to share. At least this enables you to have more share link, which can definitely increase your traffic.

Place social sharing buttons in a prominent position such as on the side of the page, at the bottom, on the top or both.

16. Image SEO File Names Matter when optimizing your website content with SEO in Nigeria

Make sure that the names of the images you include are targeted towards your content, and not generic image names such as”IMG234176″. If your content is about getting rid of pimples, an image called “pimples DIY” or “pimples_lotion” would be very okay. Know that Google take image names into consideration when ranking your content

17. Alt text is a must to consider when you optimize your website content with SEO in Nigeria

Alt text describes what your image is about to search engines and users with low internet speed which results in their images not loading. If your page fails to load properly, or not load at all.  

Similarly, blind readers and those with disabilities can get the Alt text read to them. It helps a lot of people, and Google loves to see it too. This means you have to always Alt text your images when you optimize your website content with SEO

Never, ever , I mean never ever ever resort to using black hat link building techniques when you optimize your website content with SEO.

Doing this will have a negative impact on your site and will sooner lead Google to blacklist your site to the bottom of search engines.

Am sure you don’t want to blacklist your website after spending time and money in order to rank.

Its better I sound the warning again. Never, ever , I mean never ever ever resort to using black hat link building techniques when you optimize your website content with SEO.

19. Sign Up For A Google Webmasters Account and Bing Webmaster Tools

Make sure to sign up for Google webmaster tools and Bing webmaster tools. Both will allow your site content to be easily indexed within a short time. Bing is not dead.

It still gets a fair amount of the world’s daily searches which amount to 2.5% of the world’s daily searches. Therefore, its still worth optimizing for regardless, and could still bring you hundreds of readers when you do it the right way.

20. Creating an XML sitemap is essential when you optimize your website content with SEO in Nigeria

XML Sitemaps give crawlers more accessibility to crawling your website content, and is a resource you can’t do without when you when you optimize your website content with SEO.

When your Sitemap is working well, it makes it easy for Google bots to crawl your site content.

21. In case you don’t know, you need a fast loading website to rank higher when you optimize your website content with SEO in Nigeria

A one second delay in your website page load time results in 11% fewer page views, a 7% loss in conversion and a 16% decrease in customer satisfaction.

Google take Page speed very seriously. I cannot but emphasize this. Make sure your website is not lagging behind in speed because it means that many people with medium or slow internet speed connection will not be able to land on your website, and you might incur Google’s wrath.

If you don’t want lower rankings when you optimize your website content with SEO get rid of flash and any other thing making your website to slow down. You may also consider using CDN services to help with compression and storage of your site.

22. Get Responsive when you optimize your website content with SEO,  every body is on Mobile

Google’s advised that you make your website responsive for mobile phones as more traffic are generated from mobile users. Making your website mobile friendly is what you must consider when you optimize your website content with SEO.

23. Optimize your website for Local Search, especially If you’re a business

When you optimize your website content with SEO ensure that you optimize it for local search. Include your mobile phone number, a click to call button, address and opening hours.

24. When you optimize your website content with SEO in Nigeria, Google My Business is a must

Research has proven that over 50% of mobile searchers get more information about a local business or company. Make sure you optimize your website for this. Google My Business is a must to consider too when you optimize your website content with SEO in Nigeria.

Don’t forget to share this post and remember human readable post first

25. Thank you for reading the 25 simple tips to optimize your website content with SEO in Nigeria to the end . Do not forget to download our free Ultimate Guide To Optimizing Your Website Content With SEO in Nigeria. Remember to share, because a friend or family member may need the tips contained in this post.

Leave a Comment

Free SEO Email Updates

Will you like to get FREE and LATEST SEO tactics to drive targeted organic traffic to your blog or business website delivered straight into your mail?

We respect your privacy.