Local SEO – The ultimate guide to affordable local SEO for businesses in Nigeria 2021

Local SEO for business in Nigeria is vital for bringing in customers and engaging new ones. Does Local SEO seem too complicated and overwhelming for you to comprehend? Don’t worry! I’m here to break it down and make the subject so easy for you to comprehend and implement in this Local SEO – The ultimate guide to affordable local SEO for businesses in Nigeria 2020 post.

I bet you know that Search Engine Optimization (SEO) is the process of optimizing your website in order to rank higher in a search engine’s such Google’s, Yahoo and Bing’s when organic result is displayed due to people searching the internet using keyword phrases that are related to yours.

What is Local SEO for business website in Nigeria?

Local SEO for business in Nigeria is as important as the overall On-site SEO of your website because it’s a subset of your overall Search Engine marketing program. It is when any search result is influenced by localization. It goes beyond the result displayed on search engine result page (SERP).

Local SEO for business website in Nigeria FAQ

Don’t ignore Local SEO

If you ignore Local SEO, then you’re ignoring an area of defined targeted traffic where majority of your customers are searching. Another thing is that if you go at it the wrong way, then you’ll definitely be shooting yourself on your foot and your rankings will have nothing to show. All you have to do is make sure you have the right plan and understand how to implement Local SEO properly or better still contact an Affordable SEO Marketing Service to do the job for you. I need you to know that Local SEO implementation on your business can change the game positively and you can start seeing amazing results.

For the fact that Google makes use of geographical information and you run a business, and you have a physical location or office, then you must consider Local SEO for business in Nigeria.

Search engines use location to provide a better user experience. Gone are the days when you searched for “Grocery stores” and get a selection of results ranging across the country or continent. Now, search (especially Google) engines use location-based data (IP addresses and geo-location) to provide a better search result.

Advantages of implementing all that you will learn in Local SEO – The ultimate guide to affordable local SEO for businesses in Nigeria 2020

When you optimize for local you can take advantage of search engines’ local intent for better visibility for your business and how it appears within the search results. You will:

  • having targeted visibility in Google Local Search and other search engine equivalents.
  • appear in local business listings.
  • attract your clients in the areas surrounding your business.

When a web searcher searches for a specific business or service in a location, it triggers Google geographical display and a list of businesses that provide that service or product within that local area is displayed alongside other related results in the search results.

Why Is Location or Geographical Based Marketing/ Local SEO Important For Companies?

Smartphones and location based services help people find your business. Think about this example for some seconds.

What if a mother is looking for a school to enroll her child. Specifically a school that makes use of the Cambridge curriculum alongside the Nigerian National Curriculum. She pulls out her smartphone, turn to Google and searches “best Cambridge secondary school in Amuwo Odofin”.

She sees a map of all the nearby secondary schools in Google Maps, and Google My Business. She goes through the reviews to see what people are saying about the school before she clicks away to the school’s website to learn more about its operandi.  She makes her decision based on all these.

Would your business be part of that decision? If you don’t have a location based marketing plan, then probably not and if they can’t find you, they can’t patronize or buy from you.

Hope you know that more people are turning to their smartphones to find the products and services they need.

Take a look at these numbers:

  • One out of every four Nigerians owns a smartphone.
  • More than 10 million people have accessed the internet from their phone last year (eMarketer)
  • By 2021, more than 80 million people will be accessing the internet from their phone (eMarketer)

Here’s the most interesting statistic, Google is reporting more than 30 percent of all mobile internet searches are “local searches.”

See what a local SEO search for a “grocery store near me” looks like:

local SEO search for a “grocery store near me”

What does Local SEO for business website in Nigeria involve?

Local SEO involves:

  • Product and service keyword in Google My Business
  • Google Map
  • Quality of structured citations
  • Search without location as shown in the image below
  • Proximity of address in relation to the point of search
  • Domain authority of business website
  • Physical address in city of search
  • Consistency of structured citations
  • Search with location as shown in the image below
  • Proper Google My Business Category placement
  • Your business website
  • Keyword relevance on website content
  • Inbound links to domain
  • Physical business address in city, state or country of search
  • Click through rate from search engine result page
  • Geographic keyword in domain content
  • Reviews
  • And many other factors
local seo for a grocery store in a local pack
local seo for a grocery store in lagos nigeria organic listings

The above example of grocery store search listings actually prove that if you have not optimize your business for Local SEO, then you are missing out on lots of business opportunities.

Local SEO is part of the overall SEO implementation

Most people implement On-page SEO and sit back relaxing and expecting the magic of traffic to happen. Well I got news for you, go get a cup of coffee, pull back your chair, and sit on your seat because you’ve just implemented half of your overall SEO tasks.

local seo - On-page SEO and sit back relaxing and expecting the magic of traffic to happen image

Before you get too comfortable, you should know that if your business has a physical location, additional optimization for local search is what you must do. In fact, it’s actually an integral part of your SEO planning. And even if you haven’t tackled SEO at all, local SEO is a great place to start.

Who should implement Local SEO?

  • Do you have a local business or have local clients?
  • Do you want to attracts clients in area surrounding your business?
  • Do you have brick & mortar store or a Service Based agency?
  • Do you want a straight easy way to rank for local terms and in Google maps platform?
  • Are you one of those struggling to get good local rankings?

Why you should implement Local SEO for business in Nigeria

  • To gain higher exposure in Local Organic Results
  • To get listed in the Local Pack Results
  • To have your business’s Pin featured on the Google and Bing Maps
  • To have your own Local Knowledge Panel

What you will learn in this post on Local SEO

Let your mind be at peace. In this post, I will show you the formula and answer to ranking high during local search. I will show the exact Local SEO techniques that I used in ranking my post such:

Please, don’t expect this to be a quick Local SEO hack, because it is not. Any search ENGINE optimization implementation and result require time and a lot of effort to bring about substantial results. One thing I can assure is that with the help of this post on Local SEO for business in Nigeria – The ultimate guide to affordable local SEO, you will definitely not be alone in this journey to optimizing your business for Local SEO in Nigeria.

Understanding Local Pack in Local SEO

When you do a search for a specific business or service in a location (for example Jakande Estate), it triggers what is called a Local Pack. A local pack is simply a list of businesses that provide that product and services within the local area you searched for (remember -Jakande Estate) and adds an additional layer to the search results.

The distance of a business from the location where a search is being performed influences how well it ranks for those searches. All other factors being equal, the closer the business to the point of search, the higher it will rank. 

Considering a search on “dentist near me”, see image below:

local seo search for dentist near me

The images above clearly show:

  • The Name of Business
  • Address of Business
  • Phone Number of Business (NAP)
  • Website link
  • Maps
  • Directions

Others that may be included are:

  • Business hours and
  • Review -Star rating

Local SEO for business in Nigeria: Basically we need 4 things

To implement a complete Local SEO plan, we will need to put four things in place. The four things are:

  • A Perfect GMB Optimization + Reviews
  • An Awesome NAP Citations to power them
  • A Good Organic On-Page Optimization for your main website
  • Some Awesome Links to make it strong

In implementing Local SEO for business in Nigeria, you need to get into the Local Pack

Google only shows business listings in Local Packs. If you intend to take advantage of Local Pack feature, you need to get listed on Google My Business page.

GOOGLE MY BUSINESS AND GOOGLE MAPS IMAGE FOR LOCAL SEO FOR BUSINESS IN NIGERIA.

Google My Business for Local SEO for business in Nigeria

Google My Business is an online tool by Google where you can tell Google about your business, the kind of business you are, where you’re located, the hours you’re open, and more.

It is a free product that allows business owners like you to verify and submit basic details about their business to Google, and engage with existing and potential customers across Google’s properties free of charge.

Has long as you have a bonafide brick-and-mortar location, you are eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing.

Google My Business listings Local SEO implementation

To be part of the Local park, you must follow the steps below to fully optimize your business to appear during local search:

  • Create your Google My Business page
  • Claim your Google My Business page listing
  • Verify your Google My Business page listing
  • Optimize your Google My Business page listing and
  • Create and manage your citations
Google my business for local seo image

It is very important you create a Google My Business page, because without it your business will not have a presence in Local Pack or Local Maps Search Results Page (SERP).

engage with customers with google my business image

Now you need to check to see if you already have an unclaimed Google My Business page listing. Check to see if it is unclaimed. If it is, claim and verify it. Check to see here

google my business find and manage your business image environment

If no listing shows up for your business, then create a new Google My Business page — https://www.google.com/business/. Make sure you to login with the same Gmail account that has your website’s Google Analytic and Google Search Console.

Google My Business Local SEO: Unique business name

Enter your unique business name and click next

enter your business name for google my business local seo

Google My Business Local SEO: Choose a category

Enter the unique category you want to feature your business listings. See image below and click next. For example, if you deal in food stuffs you can select from the categories such as:

  • Food bank
  • Food court
  • Food broker
  • Food producer
  • Food manufacturer
choose the category that fits your business google my business image for local seo for business in nigeria
choose the category that fits your business google my business image for local seo for business in nigeria 2

Now, add a location that customers can visit. This should be your office, physical store or any physical location where you want to physically receive customers. Choose yes for now and click on next.

do you want to add a location  customers outside this location for google my business for local seo for business in nigeria image

Considering rankings standpoint, the category field is the most important attribute you can optimize on Google My Business. Google maintains a taxonomy of several thousand categories to describe local businesses, and by typing in a few characters of a keyword that describes your business, you’ll probably find a match that is close to what you want.

Google My Business Local SEO: Enter your address details such as:

You are required to enter details such as country, street, Local government area, city, post code and state in this window. Click Next after you fill in these details.

what's your business address for google my business local seo for business in nigeria
what's your business address for google my business local seo for business in nigeria 2

In the next window that displays choose either “yes I also serve them outside my location” or  “No I don’t”. If you are a service area business, then make sure you select “yes I also serve them outside my location”. Click next.

do you also serve customers outside this location for google my business for local seo for business in nigeria image

If you are a service area business, then make sure you select “I serve customers at their location”. Then select your service area and/or a service area radius.

In both cases make sure that your NAP (Name of Business, Address of Business, Phone number of Business) are correct. It will be crucial when you start optimising for local search.

Google My Business Local SEO : Choose the areas you have in mind to serve

In The next window that appears, add the areas you serve. Though this is optional, I advise you fill it up as it will make sure your business listings appear when there is a search on Google in these areas. Moreover Google gives you suggestions based on your address entered using proximity based on kilometres.

add the areas you serve for google my business for local seo for business in nigeria
add the areas you serve for google my business for local seo for business in nigeria 2

Google My Business Local SEO : Now enter your phone number

Though Google makes this optional, I strongly advise that you enter your contact phone number. Just make sure that your NAP (Name of Business, Address of Business, Phone number of Business) are correct and same with that on your website or any of your Social Media platforms.

This is very crucial in your implementation of Local SEO for business website in Nigeria.

Add your business phone number on Google My Business for local seo for business in nigeria

Google My Business Local SEO : Add your website details

Here you are expected to enter your website details. Though Google makes this optional, I strongly advise that you enter your website address if you have one. This ensures that your website address is displayed when your listings appear during SERP. Click next when you enter your website URL.

add website address in google my business for local seo in nigeria

Google My Business Local SEO : Stay in the know

In this window, you are required to subscribe to Google updates and recommendations. Choose either yes or no.

Find and manage this listings on google my business for businesses local seo in nigeria

Google My Business Local SEO: Round off your listing filling

Once this window displays then you have enter all the information required by Google My Business Platform for including your listings. Now, click on finish.

finish and manage business listings on google my business for local seo for business in nigeria image

Google My Business Local SEO: Verify your business listing on Google

Once you click on finish, Google will take you to the next window where you are expected to verify your business listing on Google My Business. Once your business listing is verified, you can optimise it and start taking advantage of its benefits.

You can choose to verify in now or later. I strongly advise you hit the verify button so you can enjoy all that Google My Business provide for free advertisement of your business.

choose a way to verify your business listings on google my business for local seo

Google My Business Local SEO: Choose your business operation time

Google also display the window below for you to choose your business operation duration. If you are strictly an online business platform. I suggest you also choose Sunday alongside the other days of the week. Choose 24 hours too.  Be thorough. Wrong business hours or can harm your business’s reputation.

If you have a physical location choose your operating hours and days and click save to continue. Add business hours, making sure that these matches the hours listed on your website. Pay special attention if you have several locations with different working hours.

choose your business operation on google my business for local seo

Google My Business Local SEO: Business description

The next window that appears is where you enter the details of your business description. Note that a proper and detailed business description is key to being a match to the relevant user search queries.

The description box allows you to enter not more than 750 characters for your business description as shown below:

add your business description on google my business for local seo for businesses in nigeria

Google My Business Local SEO: Business images

Upload relevant images that are really relevant to your business here. Make sure the images you upload are yours and are image showing your workers and business buildings and services. Ensure the images are well light and easy to understand. Click save when you are done.

A picture is worth a thousand words and images play a very important part in the decision-making process by customers. You also need to monitor this section very well because users are able to add images to your listing via Maps.

enter your business description for google my business when implementing local seo for businesses in nigeria

Google My Business Local SEO: Business profile almost ready

In the next window, Google tells you that you can continue the editing of your business profile anytime you like. Click continue to take you to the Google My Business dashboard of your business listings.

You business profile is almost ready for google my business

Google My Business Local SEO: Your business listings dashboard

Below is an image of a business listings dashboard on Google My Business (Truelight foods).

business listings dashboard in google my business for your local seo
business listings dashboard in google my business for your local seo 2
business listings dashboard in google my business for your local seo 3
business listings dashboard in google my business for your local seo 3

Google My Business Local SEO: Other available options

Other categories to fill up will show up after you get logged into your dashboard and after you might have verified your business listings. The following are what you must look into:

  • Reviews – Get your customers to review your business. Customer reviews are one of the easiest and most sustainable practices you can implement to improve your SEO. 

Therefore, reach out to your customers and send a customer review link from your Google My Business platform to them to submit there review directly by themselves. Never submit fake review or buy review. An example of reviews shown for a search on Secondary schools in Nigeria is shown below:

secondary school google image and google my business search for local seo sample display
  • Photos – Make sure to upload pictures that is related to your business. These can have positive effect on customer decisions.
  • Insights – The Insights section provides information on where customers found your listing and what action they took.
  • Posts – Take advantage of creating a post allows you to publish events, products and services directly and instantly in search and Maps.

Local SEO for business website in Nigeria – Citations

A citation is just a business profile of your business description on any other website other than your own. Typically, you will find citations on business directory type websites such as:

They may be paid citations or free ones. Each citation will consist of, at a minimum, the business name, address, contact details and maybe a link to the official business website. While some directories will allow a short business description, some will have long description and even allow phone calling options and emailing options.

Register on the platforms above for your Citations in order to increase your local rankings. You can find more business directories by visiting entrepreneurs free business directories and invoiceng blog on business diretory listings.

Local SEO for business website in Nigeria – What to watch out for during Citations

Please make sure you have your NAP (Name of Business, Address of Business, Phone Number of Business) correct across all citations and concentrate on relevant high authority sites rather than several of low-quality citations which could harm your site.

Local SEO Citations : Perform a Citation Audit first

The three most consistent issues that most business have or face are:

  • Incorrect or inconsistent citations across different business listing sites
  • Not cataloging all existing citations and making sure they are all consistent
  • Getting rid of duplicate citations.

To make sure all work well together, you must perform a Local SEO Citation Audit by:

  • Writing down all possibilities (previous names, addresses and descriptions)
  • Finding citations by using just searching
  • Using different variations in your search to locate your already business listings
  • Cataloging everything in a spreadsheet
  • You can’t do this on your own, then employ our services

Your NAP (Name, Address, Phone number) needs to be listed the same way everywhere! This means every little thing in your business name and address. If your business is at XYZ Lollypop Street on Finelib, it must also be same on Vconnect and every other citation platforms. Know that details really count in local SEO.

 If you don’t have the manpower (or willpower) and you have the budget, an agency or consultant might be a good idea. If you want an idea of how much you’d be looking to pay if you went in this direction, check out this  price list on Local SEO price listings by EducraftMedia.

Local SEO Citations : Website Optimization- On-Page and Full Page Optimization

Millions of people use search engines such as Google, Bing and Yahoo every day in Nigeria to search the internet, looking for products and services that solve their problems . The question is, when people do these  search, does your website show up.

For your website to be found, it needs to relay the right information to the search engine’s algorithmic software known as “crawlers” or “spiders”) so they can tell searchers what your business or service is really about.

As a business owner, you really want to make sure that Google’s spiders are crawling your website and storing its contents in their database appropriately.

A summary of what you should do to make sure your website conforms to Local SEO standards include:

  • Make sure to use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page.
  • Make sure to build a unique contact page for each location that you operate and mark up your location information in  Schema.org.
  • Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links.
  • Continue to monitor your dashboard, and those of other businesses in your industry, for additional structured information sought by Google.

For a detailed comprehensive On-Page Website optimization, visit here.

For a detailed comprehensive Full website Search Engine Optimization, visit here.

Inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website.

Links are the biggest consideration in localized organic results, and they’re the number 1 competitive leverage you should plan to consider in your Local SEO implementation.

You must know that Google values links so highly. Knowing this can help you assess the strength or weakness of your own link profile and acquisition. Links also show endorsement and sites with the most relevant link has the most endorsements from Google and tend to rank better than those with few or no relevant link.

Now you know you need relevant links in order to get endorsement from search engines especially Google, and you need links in order to rank higher and better.

Brian Dean gives a complete guide to link building and as he said, you’ll enjoy the actionable tips in this guide. Check out Brian Dean Link building guide here.

Matthew Woodward mentioned 15x incredible proven link building strategies to attract high quality links to your website quickly and easily. Check out Michael Woodward link building guide here

Search Engine Journal teaches you  an ethical manner that positively impacts your website and brand image. Check out Search Engine Journal link building guide here.

SEMrush reveals a solid strategy that will help you earn high-quality links. Check out SEMrush link building guide here.

Ryan Stewart shows you link acquisition strategy that matters and will help your website get more organic traffic. Check out Ryan Stewart link building guide here.

Wordstream shows you the basic of linkbuiding strategies for SEO. Check out Wordstream link building guide here.

Whether you’re brand new to link building or have been doing it for a while, Moz guide will definitely come handy any time, any day. Check out MOZ link building guide for beginners here.

Ahref link building and tactics easy in this blog post. Check out Ahref link building tactics here.

Neil Patel shows 9 link building resources that’ll increase your search rankings. Check out Neil Patel’s link building resources here.

Local SEO FAQ

  1. What is Local SEO for business in Nigeria ?

    Local SEO for business in Nigeria is when any search result is influenced by localization (Nigeria).

  2. Where can I find local SEO companies?

    EducraftMedia is a certified SEO agency in Nigeria. Your Local Search Engine Optimization implementation will be fully taken care of. Visit EducraftMedia. https://eduraftworld.com.ng

  3. How much does SEO cost in Nigeria?

    SEO pricing cost in Nigeria is dependent on your package requirement. Visit to see our pricing SEO packages

  4. How much does local SEO cost in Nigeria?

    Local SEO pricing cost in Nigeria is dependent on your package requirement. See our SEO pricing package .

  5. Which is the best local SEO company in Nigeria?

    EducraftMedia is the best Local SEO company in Nigeria. Our 100% local SEO services is completely White-Hat . Our SEO pricing packages are an easier more convenient way to ATTRACT, ENGAGE, and DELIGHT new customers and retain old customers.

  6. How do I get started with local SEO?

    To get started with Local SEO, read our full post on On-page SEO and Full website SEO implementation first. The read our post on the ultimate guide to local SEO.

  7. How do I know if my website and Business is already optimized for local SEO?

    Just enter your business name on Google search. If it appears on Google maps, Google My Business (with reviews) and some local business listings, and showing the same consistent contact information, then you are good to go.

  8. Is local SEO for my business in Nigeria?

    As long you have a business in Nigeria with a physical location or office that customers or clients can visit, and you want people to know more about your products and services locally, then Local SEO is for your business.

  9. Which is the best and number Local SEO agency in Nigeria?

    EducraftMedia is the best Local SEO agency in Nigeria. Our 100% local SEO services is completely White-Hat . Our SEO pricing packages are an easier more convenient way to ATTRACT, ENGAGE, and DELIGHT new customers and retain old customers.

  10. Which is the best SEO website in Nigeria?

    EducraftMedia is surely the best SEO website in Nigeria. Here you will free materials and posts to help and guide you in your on page, full website, and local SEO implementation. You get everything and all information you need about implementing SEO on your business and website,

Don’t just read this post on Local SEO for website in Nigeria or visit the resources page and go to sleep. You need to take action. You should realize that improving your performance across each of these criteria will help you rank better for local searches, and attract more customers.

Hope you enjoyed this post on Local SEO for business in Nigeria . Wishing you a successful implementation of all you’ve learnt in this post. Please, do not forget to share this post on how to to optimize your website content for SEO to rank higher in Nigeria. A friend might be in need of this. Let me know which of the Local SEO methods above you implemented in the comment section.

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