How to optimize your website content for SEO to rank higher in Nigeria – The Ultimate Guide to Search Engine Optimization (2021)

How to optimize your website content for SEO to rank higher in Nigeria – The Ultimate Guide to Search Engine Optimization (2020).

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3 Why you need SEO for your business website or blog
3.32 What you must do now as you are reading how to optimize your website content for SEO to rank higher in Nigeria
3.32.28 Important rule to know about using header tag while implementing how to optimise your website content for SEO to rank higher in Nigeria

Learn how to optimize your website content for SEO to rank higher in Nigeria during search, in this illustrated guide. Get all the tips you will ever need to optimize your website content.

How to optimize your website content for SEO to rank higher in Nigeria

An In-depth Ultimate Guide To Optimizing your website content for SEO in order to rank higher in Nigeria

For twelve years now I′ve been a professional SEO specialist, I have worked out strategies to rank higher with my content using the try and error method. I have also worked with several clients and have help them optimize their website content.

Now I believe I′m expert enough to put the best of my experience into this blog post titled “How to optimize your website content for SEO to rank higher in Nigeria” in order for you to be able to optimize your website content yourself without needing any help.

A step by step instruction and a practice oriented SEO guide simple enough for any one who wants to optimize website content for SEO to rank higher in search engines. 

Since my dive into SEO, I′ve met with hundreds of clients, and you can take my word for it, each time, they keep asking me the same question.

And after more than 15 years in SEO I know this for sure that I have the right answer to the question. 

The question I always got asked is “How do I optimize my website content for SEO to rank higher in Nigeria”.

This question has led me to write this all-in- one tutorial post on “How to optimize your website content for SEO to rank higher in Nigeria” as an answer to the much asked question in order for you to be able to optimize your website content yourself. 

In this comprehensive guide, I will be showing you the different Search Engine Optimization techniques that I have used to rank my post such as:

Should I read this post on how to optimize your website content for SEO to rank higher in Nigeria or should I just use PPC and put aside this post on optimizing website content?

If you check it on the Web, you′ll find there′re other ways to get traffic to your site and thus to make money. The other way is using Paid Media Advertising like Google PPC, Yahoo PPC or Bing PPC.

There are other companies involve in PPC, but since that is not our concentration in this post ( this post focuses on how to optimize your website content for SEO to rank higher in Nigeria) I won’t mention more than the top three known to most people.

Yes you should read this post on how to optimize your website content for SEO to rank higher in Nigeria and not depend fully on PPC base on these facts

The 1st fact of the matter is that PPC brings results fast, but you have to pay for each traffic that PPC brings to you all the time. You really have to have a huge sum of amount set aside for this and the amount sum gets bigger as the day goes by. 

The 2nd fact is that you are never sure, if the PPC campaign will pay for itself by bringing in more traffic that converts, or it′s just a means of you sending money down the drain, except you have a Google Ads specialist like EducraftMedia to help you in your journey through the PPC world. 

SEO TRAFFIC INFOGRAPHIC

My candid advise is that you should read this post on how to optimize your website content for SEO to rank higher in Nigeria, digest it, comprehend it and make use of it to optimize your website content yourself if you have the time and determination to.

To properly understand the importance of how to optimise your website content for SEO to rank higher in Nigeria you should know the difference between PPC and SEO implementation

SEO is different, in terms of investment and effect. First you pay and few months later you start getting dramatic results. Yes, SEO pays for itself thousands of times and its far better in the long run compared to PCC. 

How to optimize your content with SEO
How to optimize your content with SEO

The amount of traffic that SEO will bring you after reading this post on how to optimize your website content for SEO to rank higher in Nigeria and implementing it is unlimited. 

You can decide not to read how to optimize your website content for SEO to rank higher in Nigeria and depend solely on PPC

You′ll simply go bankrupt trying to get as many visitors with PPC campaigns. Always remember that PPC will bring you pennies, compared to what SEO brings. So I advised that you stick with me on this journey on how to optimize your website content for SEO to rank higher in Nigeria to the end.

How to optimize your website content for SEO to rank higher in Nigeria post content is drafted from real life experiences

Whatever strategies I provide here were devised for real–world clients that I have interacted with one on one and have used these strategies to optimize website content that belong to them.

And here′s my word, to increase traffic to your website, which leads to more foot traffic, you need the simple universal things I teach in this blog post titled how to optimize your website content for SEO to rank higher in Nigeria

Why you need to read this post on how to optimize your website content for SEO to rank higher in Nigeria

  • When Internet users or prospects look for information, services or products to buy, more than 8 out of 10 rely on Search Engines, not simple surfing.
  • 85% of these searchers don′t click on paid links.
  • 63% of links that are naturally displayed at the top of Search Engines get clicks.
  • Being naturally found at the top (due to SEO, not to payment) converts 30% higher ( = brings 30% more money).

SEO OPTIMIZATION OF YOUR CONTENT

Who can do SEO or who is this post on how to optimize your website content for SEO to rank higher in Nigeria for?

The candid answer is: Everyone. Anyone who reads this post on how to optimize your website content for SEO to rank higher in Nigeria will save more money, generate more leads and increase conversion. 

I also have a course on you becoming a certified SEO specialist in case you want to dive deeper into the world of SEO. Check out the course here.

What you should do first before implementing what you will learn in this post titled how to optimize your website content for SEO to rank higher in Nigeria?

Before you start determining keywords for optimizing your website content or start typing out your content on your computer, you need to ask yourself one of the most important question in this post ( how to optimize your website content for SEO to rank rank higher in Nigeria). The important question is:

Who is my audience?

You might be an expert in your field, but unless you can explain what you know in a way that your target audience understands, you can’t communicate your expertise. 

In order to optimize your website content for SEO to rank higher, your job is not only to communicate but also to persuade, because you want conversions. 

Make sure you understand your audience before implementing any of the tactics you learn in this post (how to optimise your website content for SEO to rank rank higher in Nigeria)

Understanding who your audience is becomes even more essential in order to better target your conversions.

Don’t ever make the mistake to see the Internet as a vast crowd of people and just want all of them to come to your site. 

Please know this, as you read how to optimize your website content for SEO to rank higher in Nigeria – you need to decide if you should use SEO or just use PPC, or a combination of both

Attracting visitors to your site who then convert requires specific targeted marketing. 

There are different types of people on the internet, and the more precisely you can figure out who your target visitors are, the more effective you can be at attracting and holding their interest and making conversions. 

In how to optimize your website content for SEO to rank rank higher in Nigeria finding out your customer goals is key.

Finding out customer goals is a key in this blog post. Remember the title? “How to optimize your website content for SEO to rank rank higher in Nigeria”. Beyond knowing who your target audience is, you also want to find out what they need.

You know what your website offers. Now become the customer or internet searcher and look at your website from this perspective. Now you need to ask yourself this questions: 
  • Is your website providing what you are searching for as a searcher?
  • Why would people come to your site? 
  • What goal would they be trying to meet?
  • Will my website provide the answers to the questions they are asking?

In implementing how to optimize your website content for SEO to rank rank higher in Nigeria make sure you want to meet your visitors need

You want to be sure to meet your visitors’ needs first before trying to motivate them to do anything else.

Imagine you’ve spent two hours in the kitchen cooking a pot of vegetable soup and after tasting it, you discovered that you forgot to put in salt, and its almost time to put the soup down from the fire. The salt pack is in the store.

With one thing on your mind: getting the salt to put in the vegetable soup. 

If a family member meets you at the kitchen door to show you a new pair of shoe, how attentive will you be? You’re probably not going to give her much attention until you get the salt from the store for the vegetable soup.

Knowing how and why your customers came to your site is a core part of this post on how to optimize your website content for SEO to rank higher in Nigeria

In the same vein, your website visitors come to your site with a need in mind, and your first priority should be to meet that need. It may be to get information. 

It may be to research a product to buy or services to patronize. It may be to find a better price for a product, free shipping, or some other special deal on a product they’ve already decided to buy. 

When you figure out what your site visitors’ goals are, you can make sure your web pages deliver.

In implementing how to optimize your website content for SEO to rank rank higher in Nigeria make your goal as pleasant as possible

If your site sells shoes, help your visitor pick out the right styles, colours, sizes, and quantities as smoothly as possible.

You can present lots of textual information to help him make the best choices, but be careful not to distract him with shopping cart page with Flash animations. 

His goal is to purchase shoes. Your goal is to help him do it as directly and pleasantly as possible. Do this by leaving clues in your web content for your visitors. 

Know these as you sink deep into how to optimize your website content for SEO to rank higher in Nigeria – Keywords are the cornerstones

The second thing you have to know is: Without keyword research, there will be no SEO. Why?

Because keywords are the cornerstones of SEO. And, trying to promote a website without having the right keywords will bring no results. 

Keyword is a word that people type in Google, Yahoo! or other Search Engine to look for products or services that they need and that you offer.

 

To optimize website content, think about what people will think and type into Google search bar to locate your post or site.

How to optimize your website content for SEO to rank higher in Nigeria depends on a search prospects keyword phrase entry into search engine like Google

In using the techniques explained in how to optimize your website content for SEO to rank higher in Nigeria, know that a search prospects example goes like this: 

Jude wants to buy a new pair of snicker and makes a query in Google, typing in “affordable headphone in Nigeria”. 

Now, if he sees your site at the very top of the Google Search Engine′s results page, this means that you rank first for the keyword headphones.

Most searchers believe the first 3 sites that shows up during a search are the most relevant. Though it is often not the case.

HOW TO USE SEO TO OPTIMIZE YOUR WEBSITE CONTENT
HOW TO USE SEO TO OPTIMIZE YOUR WEBSITE CONTENT

Also, it means that Jude is much more likely to visit your site and buy from it, than from a competitor′s site that has a #4 ranking.

Worst still is if your site does not appear among the first 10 sites shown on Google’s Search Engine Result Page (SERP).

The right keyword phrase when implementing how to optimize your website content for SEO to rank higher in Nigeria

We can make queries using one or several words, like, buy cheap snickers, cheap snickers in Lagos or affordable snickers in Nigeria.

Terms for query that contain several words are sometimes called key-phrases. So, affordable snickers is a two-keyword key-phrase. 

So to get a #1 placement in Search Engines, the first and the most important step is to choose the right keywords and key-phrases for which you want to rank first.

In implementing how to optimize your website content for SEO to rank higher in Nigeria know that keywords are the essential element

The answer comes together with experience. Keywords are the crucial starting point of any SEO campaign. They are the material an SEO works with. 

Just like a baker can’t make a cake with the wrong flour, or a footballer can′t play ball with a bad footwear, an SEO can′t make a website succeed with wrong keywords.

Know that when you pick the good and right keywords, you′re half-way to success. Pick the wrong ones and you′ll shoot down the Search engine result page.   

Focus on targeted traffic as you implement ideas from how to optimise your website content for SEO to rank higher in Nigeria

Here′s what we call targeted traffic: people come to your website because they are looking for what you offer.

If they type in a search term, find your site, come to it and buy a product or sign up for an offer or stay a bit longer to read through your post or download your e-book as the case may be, this means that the search term they used converts and you have used the right keyword phrase.

If they come to your site after the search, look through and leave, it simply means that your keyword does not convert. You only get a visit, but not a sale. 

You need keyword that converts if you want to optimize your website  content

These mean you need key-phrases that convert. The narrower the search term you target, the greater part of visitors convert into real customers. 

Search engines such as Google, Yahoo, and Bing were created to cut out the middleman and bring your user to you with little hassle and fuss.

How to optimize your website content for SEO to rank higher in Nigeria – Choosing Keywords

After you decide what kind of site you’re building and the type of audience you are building it for, you have to choose the right keywords to target your defined audience.

You need to know what keywords to assign to each page or post content in order to:

    • Focus the page content.
    • Make it faster for the viewer to understand the content.
    • Make it easier for a search engine spider to determine what each page is about.

How to optimize your website content for SEO to rank higher in Nigeria – Finding a benchmark

If you have an existing website, you have to first establish a benchmark; that is, you should find out what’s currently working before you begin rearranging things. 

You need to find out which of your web pages already rank well in the search engines, and for which keywords. 

For instance, if you have a page on your site that’s already ranking in the top ten listings for one of your keywords, you should just designate that as the main page for that keyword and leave it alone. 

Check on which keywords are working for you and which aren’t and don’t fix something that’s not broken.

On the other hand, if you have a page that is consistently not ranking for any keywords, it’s time to fix that page.

To help you evaluate your keywords, you can take advantage of a useful tool. An example of such tool is SEOquake.

How to optimise your website content for SEO to rank higher in Nigeria

-Free Keyword Research and making your first list of keyword

At this point, you have to exercise your brains a while. So get ready, it′s time for brainstorming.

To start with, make a list of every word or phrase you can think of that people might use to find what your site offers.

Ask anyone you can to give you ideas, you never guess what alternatives your friends and family members can offer, assuming you are into real estate. See samples of a list in the image below:

how to optimize your website content sample keywords
how to optimize your website content sample keywords

In implementing how to optimize your website content for SEO to rank higher in Nigeria think of keyword phrases

After you have a list of single words, think of keyphrases. Try to combine the words you have on your list, or add other relevant words that better describe your product or service.

 

Again, ask your friends and family members for input and try to find people that are within your site′s target audience to get an idea of how they would search.

Also, take into consideration variations in terminology as determined by one′s age, profession, what part of the world they are from, and so on.

Remember that there are often several ways of saying the same thing.

Know these free keyword tools when implementing how to optimise your website content for SEO to rank higher in Nigeria

Once you have a good starting list of 20–40 words, use Search Engine tools to refine it and see what people have actually searched for when looking for similar sites.

Here′re are two of some of the resources for doing that: 

  1. Ubersuggest.com
  2. SEMRush

 

Understanding what Ubersuggest tool can help you with as you plan to optimize your website content

A free keywords suggestion tool from Neil Patel. Ubersuggest can help you expand your list of keywords.

This keyword tool will allow you to gain more insight into the strategies that your competitors are using and is working for them.

You can either choose to make use of this strategies to improve your content or improve on the strategies.

how to optimize your website for SEO in Nigeria
how to optimize your website for SEO to rank higher  in Nigeria

Ubersuggest will present you with hundreds of keywords and keyword phrases suggestions. It will show you backlink data. 

It will also show you the monthly search volume of the keyword or keyword phrase, the competition you will have based on the keyword/ keyword phrase.

Ubersuggest is based on what people are typing into Google search box when they search online.

Using Ubersuggest to improve your content optimization with SEO

To use ubersuggest, all you need to do is enter your domain name or one of the 20- 40 word list that you have already written out. 

Sit back and wait for Ubersuggest to display hundreds of keyword phrases related to the keyword you typed in. You can also choose your country and language as shown in the image below.

For example if you have chosen keyword phrase is “affordable headphone in Nigeria” 

using Ubersuggest to optimize your website content to rank higher
using Ubersuggest to optimize your website content to rank higher

Choose any of the keyword phrase from the display that best suit your content and will attract people to read your content. 

SEMRush: A valuable tool that provides you with related keywords, and the list of domains that rank for this or that term, Competitor analysis and Google Ad Campaign. In fact, SEMrush is an all-encompassing SEO tool you should use.

Using SEMrush to improve your content optimization with SEO

To use SEMrush, SEMrush requires that you log in to use on that it provides. Not that you cannot use SEMrush, but to use all its capabilities, you just need to sign in.

Once you log in enter the domain of the competitor you want to copy his keywords or the keyword you have narrowed down to (or your own website’s URL) into SEMrush.com search bar.

For example type in “affordable homes in Ikoyi Lagos” and click on “Full Report. Then wait for the magic to happen.

Optimizing your website content for SEO to rank higher
Optimizing your website content for SEO to rank higher

SEMrush will generate the domain or keyword overview report. Scroll down to see the full report. Go ahead and filter the information as you want.

SEMrush will list the following:

  • Organic keywords and their position
  • Traffic percentage
  • Keywords trend
  • Money keywords (CPC)
  • AdSense CPC

 

Other keyword tools you should consider are:

Answer the public: This tool visualized search questions, long tail keywords and their rankings.

optimize your website content answer the public image

Keyword Everywhere: Shows monthly search volume and cost per click on specific keyword search in Google including related things people also search for in Google.

optimizing your content with SEO

Keys4up: Generate a list of untapped keyword ideas. It shows you keywords that people will associate with a search term.

how to optimize yoir website content with SEO

Spy on competitors during the implementation of whatever you learn in how to optimize your website content for SEO to rank higher in Nigeria

Of a truth, you have to become a spy when utilizing whatever you learn in this post, am talking about how to optimize your website content for SEO to rank higher in Nigeria

Hope you’re still here with me. I assume so. So as I was saying, you have to become a spy. I mean you must spy on your competitors. 

While keeping one eye on yours, you must keep the other eye wide open to observe how your competitors are implementing their SEO. Never miss the chance to borrow some keyword terms from your competitors.

One of the ways is to use the free Google search tool. Choose some keyword phrase you′d like to use and enter it in Google′s search field.

That′s a way to find the top websites you would have to compete with. Assuming you are into selling male shoes. See picture below for sample:

How to optimize your website content for SEO to rank higher in Nigeria – Spying on your competitors keyword

Say, you sell female pam slippers. First, type in buy female pam slippers in Nigeria in Google search to see the websites that appear on Google’s search engine result page. The websites that show up are your competitors.

SEO for optimizing your online content

On the screenshot above, you see your online competitors. To make the research more efficient, you may perform a quick examination of each of them using the keyword tools discussed previously to decide whether you can actually compete with each of them or not.

Using the Google keyword tool when implementing how to optimize your website content for SEO to rank higher in Nigeria

Now you copy their URL, for example (https://jiji.ng/55/slippers/) to the clipboard, go to Google Keyword Tool, and instead of entering keywords, enter your competitor′s URL into the “Website” field. 

optimizing your website with SEO
optimizing your website with SEO using Google keyword planner

Now wait a couple of minutes, and Google will surprise you with a great list of keywords your competition is using. 

On the second tab (Ad group ideas) the ideas are sorted by groups (pretty obvious, right?), which allows you to quickly select the groups of products you offer and would like to promote.

Now check more competitors the same way, and see how your keyword list grows bigger.

What you must do now as you are reading how to optimize your website content for SEO to rank higher in Nigeria  

Now you need to make a list of your top five competitors. For each of these five competitors, I need you to answer the following questions:

  • What are their business goals?
  • What is their content strategy?
  • What is their brand strategy?
  • Who is their audience?
  • What is their advertising strategy?
  • What are their problems?
  • Are there opportunities for me? 

Get a paper and a pen or better still make use of your spreadsheet software, whichever is convenient for you to table your answers.

Don’t forget to implement your findings in your keyword research and content later on.

OPTIMIZING YOUR WEBSITE CONTENT THE RIGHT WAY USING SEO
OPTIMIZING YOUR WEBSITE CONTENT THE RIGHT WAY USING SEO BY THINKING ABOUT YOUR COMPETITORS

 

Don’t forget local SEO when implementing what you learn from how to optimize your website content for SEO to rank higher in Nigeria  

Its always very sensible and useful to localize your keywords. For instance, a lady from Lagos won′t just type in “female pam sandal” when searching on Google or Bing or Yahoo (I know there are many more search engines, I just prefer mentioning the really known ones).

She will type in “female pam sandals Lagos” , or even more likely “cheap female pam sandals Ikotun Lagos”. 

So if you optimize for a localized term, you′ll get more visitors who want to get what you offer exactly where you offer it.

What this means is that if your business location matters to you, what you must do is to, create keyword combinations with local places names.

In implementing how to optimize your website content for SEO to rank higher in Nigeria, start with keyword research

The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. 

If you optimize for terms that are much too competitive to rank for, you won’t be found either. 

Download the FREE On-Page SEO Checklist: The 17 Ultimate Guide For Fixing On-Page SEO Problems on your website in Nigeria (2020). This FREE guide is specifically meant for optimizing your blog post or page content

In implementing all that you lean in this post, I explain why you should start with keyword research and how you can make sure your keyword research generates optimal results.

Only use White-hat SEO techniques when implementing how to optimize your website content for SEO to rank higher in Nigeria, start with keyword research

When done properly, the process of content level optimization ensures invaluable SEO strength that stands the test of time, regardless of how search engines change their rules of evaluation. 

While some individual factors might change over time, the fundamental guidelines provided here will ensure you are well on your way to having a properly optimized site.

Note that all we we outlined here is White-hat SEO tactics

Now lets talk about how people find your content, wherever they’re looking. This is the reason for this post (how to optimize your website content for SEO to rank higher in Nigeria) isn’t it.

The best way to make sure your audience sees your content is to create very good content. This makes distribution very easy.

If you create meaningful or useful content, people will find it and share it with others.

People will add links to it from their web pages, blogs, Facebook pages, and so on. They’ll tweet about it. They’ll copy your PDFs and infographics and pass them around to others.

Make your content technically compliant with SEO as you optimize your website content to rank higher

SEO makes your content technically compliant with search engines. Which in turn gets your content into the search engine’s index, but that’s all it does. 

Whether your content will be on page one is up to the quality of your page. Therefore, it is compulsory that you write quality and not quantity content.

At this point in your reading of how to optimize your website content for SEO to rank higher in Nigeria, let’s ask ourselves this question, “What Is Content?”

Content isn’t limited to the text on our Web pages or product pages or blogs or email newsletters. 

It’s broader than the things we think of as marketing. Content includes all the stuff inside your website: everything from the words you read, to the pictures and videos you view, to the audio you listen to. 

optimize your website posts with content SEO

Content is essentially everything your customer or prospect touches or interacts with, including your own online properties and Web pages and the experiences they offer, but also everything on any social channel (like Instagram, Twitter, Facebook, LinkedIn, YouTube, and so on). 

How to optimize your website content for SEO to rank higher in Nigeria and content interest

Content holds a visitor’s interest long enough to read your page and, hopefully, move on to do more.

Content is what gives your website credibility with both your visitors and other sites so that they want to endorse you with a link or purchase. 

Content tells the search engines what you’re all about. Content proves (or disproves) that you know what you’re talking about.

Think of your content, then, as any medium through which you communicate with the people who might use your products or services.

How to optimize your website content for SEO to rank higher in Nigeria and the content driven environment

Yet in this content-driven environment, businesses often neglect or overlook words—much to their own detriment. Think of it this way:

If a visitor came to your website without its branding in place (logo, tagline, and so on), would he or she recognize it as yours? 

If you stripped your branding from all your properties and lined up your words alongside a competitor’s, would you recognize yourself? Would you stand out? Words are indeed our emissaries and ambassadors, carrying important messages for us.

So the question becomes: Are you telling your story from your unique perspective, with a voice and style that’s clearly all you?

How to optimize your website content for SEO to rank higher in Nigeria and content marketing

Content marketing is the marketing and business process for creating and distributing valuable and compelling content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, and so on); be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies; and include multiple buying groups.

How to optimize your website content for SEO to rank higher in Nigeria and content delivering to your audience

Content marketing is a strategy focused on the creation of a valuable experience. It is humans being helpful to each other, sharing valuable pieces of content that enrich the community and position the business as a leader in the field. 

It is content that is engaging, eminently shareable, and, most of all, focused on helping customers discover (on their own) that your product or service is the one that will scratch their itch.

Content marketing is about delivering the content your audience is seeking in all the places they are searching for it. It is the effective combination of created, curated, and syndicated content.

How to optimize your website content for SEO to rank higher in Nigeria and engaging content

Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers.

Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs.

Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

Good content, good communication should be entrenched as a guide as you implement how to optimize your website content for SEO to rank higher in Nigeria 

Basically, content marketing is the art of communicating with your customers and prospects without selling. 

It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyers more intelligent or perhaps entertaining them to build an emotional connection.

How to optimize your website content for SEO to rank higher in Nigeria and content strategy

The essence of this strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. 

Don’t get me wrong, there is a time for sales collateral, feature and benefit marketing, and customer testimonials about why you are so awesome. 

If you are like most companies, you have plenty of that content. The problem with that type of content is that it is only critical when your prospect is ready to buy. 

What about the other 99 percent of the time when your customers aren’t ready to buy? that is where content marketing pays its dues.

Developing good relevant content is king in optimizing your website content with SEO to rank higher

Good, relevant content is your single most potent SEO tool. It allows you to do the following:

  • Differentiate your site from the masses
  • Attract expert links to your site
  • Develop a loyal site following and brand
  • Launch your site higher in the search engine rankings

If you create very useful content that solvers searchers problems. They will love it and it’ll be distributed by your them. Because they want to help their friends or family members, they’ll also share your content to them. 

Why content marketing when implementing how to optimize your website content for SEO to rank higher in Nigeria?

Good question? Well, when you have a question or a problem, where do you go for the answer? Most likely a search engine such as Google. 

 

When you are browsing through your favorite social networking site, what do you tend to share? Perhaps interesting stories, short video clips or clever images? 

When you are working out, do you possibly listen to interesting pod-casts or to the latest business audio-book? 

When you are doing research to purchase a new pam slippers or perhaps buy a new house, what do you look for? Perhaps testimonials or ratings for the Realtor in charge of the house? Maybe a research or comparison report for different real estate agents? 

In each case, it’s content that solves our problems or gives us the idea for our next journey.

In how to optimize your website content for SEO to rank higher in Nigeria, you need to consider the mobile users

Let’s be candid here, we all have a relationship problem with our phones. According to a recent study of 15,000 international cell phones or smartphone owners:

    • Eighty-nine percent said that they could not go a single day without their cell phones.
    • Seventy-five percent of Nigerians sleep with their phone next to them, including 80 percent of 18-to 24-year-olds.
    • Fifty- eight percent check their phone every 10 minutes. 
    • Over 67 percent of cell phone owners engage in content on their cell phones while they watch video or television content. This means that even though your customers are being inundated with content 24/7, they can and do let messages through that they want and need.

In implementing how to optimize your website content for SEO to rank higher in Nigeria, here’s how content marketing best traditional marketing:

  • It is about the customer, not you.
  • It pulls customers in with relevant content instead of one-size-fits-all blasts.
  • It is two-way conversation instead of a monologue. (You’re talking to your customers instead of shouting at them.)
  • It is more dynamic and easier to change.
  • It involves less risk.
  • It has a much longer shelf-life.
  • It provides the proof that marketing is working and is easier to measure.
  • It maximizes one of your most important assets: word-of-mouth referrals.
  • It happens before and after a sale.

In implementing how to optimize your website content for SEO to rank higher in Nigeria, never try to optimize your content for more than two or three keyword phrases

A note of warning when implementing all that you will learn in this post ( how to optimize your website content for SEO to rank higher in Nigeria ), never try to optimize for more than two or three keyword phrases per content post. It is more often than not, a losing battle. 

It’s much better to focus on high quality user-readable content and let the search engines give you bonuses of additional phrase recognition. 

Note, while I never designate more than two or three phrases for a single page, I do include closely related additional phrases within content when it’s appropriate. 

This allows your content to be found for an exponential number of additional phrase combinations as the search engines evaluate the overall work.

How much words should my content have when implementing how to optimize your website content for SEO to rank higher in Nigeria

There is no hard and fast rule about exactly how much unique word content you need on any given content age or post. 

A good rule of thumb from an SEO best practices perspective is 600 – 5,000 words per content post or page. Google actually recommends not having less than 2,000 words per post content.

How many times should my unique keyword/ keyword phrase appear in my post when implementing all that I have learnt in how to optimize your website content for SEO to rank higher in Nigeria

The appearance of your unique keyword / keyword phrase in your entire content (post) should should be between 1% to 2%. For example if you have a post content of 2,000 words, the appearance of your keyword should be between 10 to 20 times in the entire content post. 

Repeat each phrase or each often as it makes valid sense from a reader perspective. Be sure each phrase is repeated at least once and ideally twice as a minimum rule. 

The more content you provide on a page or post, the more you should repeat your unique keyword phrase.

 

Headings techniques you must implement as part of your strategy for optimizing your website content for SEO to rank higher in Nigeria

Headings are important for SEO purposes. Google uses your headings to determine the topic of the content on your website. Your headings should be used to optimize your post. 

This implies that you should make your keyword/ keyword phrase part of your headings (Am talking about the Header tags H1,H2, H3).

For example if you write a post content on how to get rid of pimples from ones face, your keyword phrase cane “how to get rid of pimples in 30 days” or “how to remove pimples from your face in 30 days”. 

Now, this keyword phrase, can serve as your heading:

Header Tags (H1, H2, H3)

<h1>How to get rid of pimples from your face in 30 days</h1>

<h2>What you must prepare first to get rid of pimples from your face</h2>

<h3>Getting rid of pimples from your face is achievable in 30 days</h3>

Know that when writing optimized content, headers are of great importance

Headings are of great importance for your readers. Headings allow your readers to quickly scan through your text and decide whether or not they would like to read your article. Headings should be attractive and should cover the content of the paragraph.

Where you can also infux keywords when implementing what you learn in this post (how to optimize your website content for SEO to rank higher in Nigeria)

You can use a heading above each paragraph, or above a number of paragraphs which contain similar topics. The headings should reflect the structure of your text. 

I would advise you to put a heading above every long paragraph (or above a few short paragraphs which are thematically similar).

Having text on your post content wrapped in header tags like H1, H2, and H3 where that text includes the page’s keyword phrases tells Google what your content is all about.

It’s best to do this in an opening sentence or paragraph at the very top of the page. 

On your optimized content post or page H1 should be topmost

Make sure you use the H1 tag for the topmost heading on the page, where the most important keyword phrase(s) are placed. 

Also make sure you break the content down into sections based on second, third or fourth phrase use, do so with nested Header tags.

Take a look at the example below to further gain some insight about headings when implementing what you learn from how to optimize your website content for SEO to rank higher in Nigeria:

<h1> The most Important</h1>

Descriptive content paragraph of text goes here related to the overall topic for the content post or page. Content following right after the H1 tag should ideally be at least one paragraph in length, though more is always nice.

post SEO content optimization header 1 and header 2 image
post SEO content optimization header 1 and header 2 image

Having less text is potentially not going to give enough strength to this most important phrase in most cases due to the need for truly unique content depth on every page of a site.

On your optimized content post or page H2 is second only to H1

<h2>Second Most Important</h2>

Descriptive content related to this phrase should go here, also in paragraph format, one, two or more paragraphs of content. 

Just having one sentence here is also bad and not enough to emphasize relational importance of this section’s keyword phrase.

Important rule to know about using header tag while implementing how to optimise your website content for SEO to rank higher in Nigeria 

Never use more than one H1 tag and 1 H2 tag in your post content. You can have more that two H3, H4, H5, and H6. 

Also make sure your header tags follow sequentially. This means you must use H1 before you use H2. 

You must use H2 before you use H3. You must use H3 before you use H4. You must use H4 before you use H5. You must use H5 before you use H6.

Importance of Bullet Point Lists in optimizing your post content for ranking high on Google SERP

Creating bulleted lists within content is another signal to search engines that “this is important highlighted information.” 

For example in the how to get rid of pimples within 30 days example, you have have a bullet point has shown below:

    • Wash your face with warm water
    • Wipe your face clean and dry with a dry, neat towel
    • Apply the cream on your face.

Even if your bullet point has no keyword infused into it, the header for the list should ideally include them. Just by having a bulleted list, you inform the search engines “this content is highly relevant to the page topic. 

Whether keywords exist in the list header or the list itself is less relevant from an SEO perspective and more relevant to readability.

Paragraphs implementation when optimizing your post

Make sure to shorten your paragraphs as seen in this post (how to optimize your website content for SEO to rank higher in Nigeria).

Am not talking about one sentence line here, when I said shorten. The paragraphs in this post should speak more on what I mean. 

Long paragraphs are really not good for those who will be reading your post. It is always better to shorten your paragraphs to draw readers to read more and stay longer. 

But note that Paragraphs can be short or long. The length of a paragraph is decided by the theme you are discussing. Between 6 to 10 sentences is okay.

My candid advise about paragraph as you implement how to optimize your website content for SEO to rank higher in Nigeria

I also advise you should always start your paragraph with the most important sentence. Then explain or elaborate on that sentence.

 

A reader will be able to grasp the most important content from your article, just by reading the first sentences of your paragraphs. 

You can conclude (longer) paragraphs with a summarizing sentence to make your point extra clear.

How Your Closing Paragraph Should look like when optimizing your website’s content with SEO to rank higher on Google SERP

Your closing paragraph is the paragraph at the bottom of your post content.

The one you type at the bottom of the content area of a post,  SEO best practices dictates that a closing paragraph should sum up the page’s content where you include in that paragraph one instance of each of that page’s top keyword phrases, or at the very least, include the single most important keyword phrase.

When optimizing your website content with SEO to rank higher do this

You should have a paragraph content that can make reference to the content from another content post or page and having a phrase in that paragraph link to that other content post or page tells search engines “important related and supporting information can be found over there.” 

Doing this provides additional ranking strength to the page you point to in the link; however, you should do so only when you can ensure that it makes sense to readers and is truly communicating related concepts between the two content posts or pages.

Out-bound links to consider when implementing what you’ve learnt from how to optimize your website content for SEO to rank higher in Nigeria

Within your content, just as you have links pointing to other pages on your site, you should have links on your content post or pages linking or pointing out to third party websites that relate to that paragraph’s / content’s keyword phrases.

When possible, point to sites that are highly authoritative and highly ranked in the search engines.

As such, I really do encourage you to find other sites to point to especially, highly respected blogs, education sites (.edu) and government sites (.gov) .

Be careful with too much links when optimizing your website content to rank higher 

As much as you need links back to your post ( both external and internal links) you should not over do it.

Over-linking can cause Google to tag your content as spam, making your content not to show up even in the first 10,000 websites that appears on Google SERP. 

how to optimize your website content
how to optimize your website content

If Google tags your website as spam content, forget it, your website or post content is off search engine appearance. This goes to say that you must find a balance between this.

Images & Embedded Video is what you must consider when implementing how to optimize your website content for SEO to rank higher in Nigeria

Placing images and embedded video on a page where that image or video is directly related to the primary page focus helps the overall process of SEO.

When you make use of video, images or inforgraphics, make sure the name of the image file or video file, or infographic include a keyword or keyword phrase.

An example is shown below when optimizing your content for the keyword phrase “female pam slippers”:

Imagefile45701.jpg (Not optimized)

Female pam slippers image.jpg (Optimized)

Lower bounce rate is a must to consider when implementing how to optimize your website content for SEO to rank higher in Nigeria 

If your content is well written and nicely structured, chances are higher that readers will actually stay on your site to read your text. 

That will result in lower bounce rates and lower bounce rates will eventually improve your ranking in the search engines. 

Use embedded videos or infographics can also make readers stay longer on your blog post and share your content. Social sharing is also a must if you want to rank higher on search engine result page.

Get rid of anything Flash when optimizing your website content SEO to rank higher 

Avoid Flash and on your page like plague. In my SEO career, I have never seen a site with a Flash intro that leads or rank number one on Google.

Flash intros do not provide keyword content in a manner that is easily searchable by Google. Even if the Flash intro was well developed and contained your keywords in some shape or form, the Google spider would not be able to read it.

My recommendation instead of using Flash in optimizing your website content

I strongly encourage you to replace it with an HTML homepage. If Flash is important for what you host online, I recommend you link to it from your home page, but get rid of flash from your home page totally.

Sitemap is one of the most important thing to consider when optimizing your website content to rank higher

A sitemap is a single page on your website that provides link access to all other pages on your site. Sitemaps serve two purposes. The two purposes are:

  • They make it easy for visitors to find content on your site
  • They enable search engines to crawl your site much quicker.
How Search Engine Spiders crawl your website content for indexing

When the spider arrives at your website, it will read the first page of your site and then start looking at your navigational links (which include a link to your sitemap). 

When the search engine spider reaches your sitemap, it begins visiting and indexing each link contained on your map.

optimize your website content for SEO
optimize your website content for SEO

It is always a good idea to have more than an index of links on your sitemap. Always make sure you include short paragraphs of descriptive text for each link, which of course should contain your keywords.

Use Google Free Tools in your website content optimization journey

With Google free tools , which you can make use of by visiting Google at

http://google.com/webmasters/tools you can get started with Google sitemaps.

Make sure you submit your Sitemap to Google for easy and quick indexing at least once a month.

A tip to getting Links to Your Website when implementing how to optimize your website content to rank higher in Nigeria

Building links to your website is the most important aspect of improving your Google search results, which equals a significant boost to improving your search engine result placement. Am talking about genuine links here.

When I started out, I never realized just how important inbound links were to Google or how to acquire quality links to my website in the right way. 

As a result of this, I spent hundreds of thousands of Naira, not to mention years of trial and error, to figure out that the more quality inbound links I developed, including my keywords in the anchor text, the higher I’d get listed on Google. 

Get my post on Link building directly to your email box by signing up for my newsletter.

Link building is a topic on its own. I will be writing an Ultimate Guide on Link Building for your website and content soon.  

At the end of the post on how to optimize your website content for SEO to rank higher in Nigeria

Hope you enjoyed this post on how to optimize your website content for SEO to rank higher in Nigeria. Wishing you a successful implementation of all you’ve learnt in this post.

And lastly, do not forget to share this post on how to to optimize your website content for SEO to rank higher in Nigeria. A friend might be in need of this. I will also like to know which of the methods discussed here you have implemented. You can also download this post as a PDF file to be read and referred to. Thank you.

 

 

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