In this post on Google My Business Signup, Listing and Features, I will be breaking it down in a step by step method for you to understand easily. Know that Google My Business in Nigeria is vital for bringing in customers and engaging new ones.
Does Google My Business seems too complicated and overwhelming for you to comprehend? Don’t worry! I’m here to break it down and make the subject so easy for you to comprehend and implement in this Google My Business Signup, Listing and Features- The Highly Effective Guide for businesses in Nigeria 2020 and beyond post.
I bet you know that Search Engine Optimization (SEO) is the process of optimizing your website in order to rank higher on Google when organic result is displayed due to people searching the internet using keyword phrases that are related to yours.
Google My Business and Local SEO for business website in Nigeria?
Local SEO for business in Nigeria is as important as the overall On-site SEO of your website because it’s a subset of your overall Search Engine marketing program. It is when any search result is influenced by localization. It goes beyond the result displayed on search engine result page (SERP).
Don’t ignore Google My Business during your Local SEO Implementation
If you ignore Google My Business, then you’re ignoring an area of defined targeted traffic where majority of your customers are searching. Another thing is that if you go at it the wrong way, then you’ll definitely be shooting yourself on your foot and your rankings will have nothing to show.
All you have to do is make sure you have the right plan and understand how to implement Google My Business signup, listings and features in your Local SEO campaign properly or better still contact an Affordable SEO Marketing Service to do the job for you. I need you to know that including Google My Business as part of your Local SEO implementation on your business can change the game positively and you can start seeing amazing results.
For the fact that Google makes use of geographical information and you run a business, and you have a physical location or office, then you must consider Google My Business for businesses in Nigeria.
Search engines use location to provide a better user experience. Gone are the days when you searched for “online food market” and get a selection of results ranging across the country or continent. Now, search (especially Google) engines use location-based data (IP addresses and geo-location) to provide a better search result.
Advantages of implementing all that you will learn in Google My Business Signup, Listing and Features- The Highly Effective Guide
When you optimize for Google My Business you can take advantage of search engines’ local intent for better visibility for your business and how it appears within the search results. You will:
- having targeted visibility in Google Local Search and other search engine equivalents.
- appear in local business listings.
- attract your clients in the areas surrounding your business.
When a web searcher searches for a specific business or service in a location, it triggers Google geographical display and a list of businesses that provide that service or product within that local area is displayed alongside other related results in the search results.
Why Is Location or Geographical Based Marketing in Google My Business Important For Companies?
Smartphones and location based services help people find your business. Think about this example for some seconds.
What if a working mother is looking for an online store to buy and ship frozen croaker fish to her home because she is always busy. She pulls out her smartphone, turn to Google and searches “best online frozen fish store with whole prices”.
She sees a map of all the nearby stores on Google Maps, and Google My Business. She goes through the reviews to see what people are saying about the school before she clicks away to the school’s website to learn more about its operandi. She makes her decision based on all these.
Would your business be part of that decision? If you don’t have a location based marketing plan, then probably not and if they can’t find you, they can’t patronize or buy from you.
Hope you know that more people are turning to their smartphones to find the products and services they need.
Take a look at these numbers:
- One out of every four Nigerians owns a smartphone.
- More than 10 million people have accessed the internet from their phone last year (eMarketer)
- By 2021, more than 80 million people will be accessing the internet from their phone (eMarketer)
Here’s the most interesting statistics, Google is reporting more than 30 percent of all mobile internet searches are “local searches.”
See what a local SEO search for a “grocery store near me” looks like:
What does Google My Business Signup, Listing and Features- The Highly Effective Guide for business website in Nigeria involve?
Google My Business for Local SEO implementation involves:
- Product and service keyword in Google My Business
- Google Map
- Quality of structured citations
- Search without location as shown in the image below
- Proximity of address in relation to the point of search
- Domain authority of business website
- Physical address in city of search
- Consistency of structured citations
- Search with location as shown in the image below
- Proper Google My Business Category placement
- Your business website
The above example of grocery store search listings actually prove that if you have not optimize your business for Google My Business in Local SEO, then you are missing out on lots of business opportunities.
Local SEO is part of the overall SEO implementation
Most people implement On-page SEO and sit back relaxing and expecting the magic of traffic to happen. Well I got news for you, go get a cup of coffee, pull back your chair, and sit on your seat because you’ve just implemented half of your overall SEO tasks.
Before you get too comfortable, you should know that if your business has a physical location, additional optimization for local search is what you must do. In fact, it’s actually an integral part of your SEO planning. And even if you haven’t tackled SEO at all, Google My Business is a great place to start.
Who should implement Google My Business Signup, Listing and Features
- Do you have a local business or have local clients?
- Do you want to attracts clients in area surrounding your business?
- Do you have brick & mortar store or a Service Based agency?
- Do you want a straight easy way to rank for local terms and in Google maps platform?
- Are you one of those struggling to get good local rankings?
Why you should implement Google My Business Signup, Listing and Features for business in Nigeria
- To gain higher exposure in Local Organic Results
- To get listed in the Local Pack Results
- To have your business’s Pin featured on the Google and Bing Maps
- To have your own Local Knowledge Panel
What you will learn in this post on Google My Business Signup, Listing and Features
Let your mind be at peace. In this post, I will show you the formula and answer to ranking high during local search. I will show the exact Google My Business techniques that I used in ranking my business
Please, don’t expect this to be a quick Google My Business Signup, Listing and Features hack, because it is not. Any search ENGINE optimization implementation and result require time and a lot of effort to bring about substantial results. One thing I can assure is that with the help of this post on Google My Business Signup, Listing and Features, you will definitely not be alone in this journey to optimizing your business for Local SEO in Nigeria.
Understanding Local Pack in Google My Business Signup, Listing and Features
When you do a search for a specific business or service in a location (for example Ajao Estate), it triggers what is called a Local Pack. A local pack is simply a list of businesses that provide that product and services within the local area you searched for (remember -Ajao Estate) and adds an additional layer to the search results.
The distance of a business from the location where a search is being performed influences how well it ranks for those searches. All other factors being equal, the closer the business to the point of search, the higher it will rank.
Considering a search on “dentist near me”, see image below:
The images above clearly shows:
- The Name of Business
- Address of Business
- Phone Number of Business (NAP)
- Website link
Others that may be included are:
- Business hours and
- Review -Star rating
Google My Business Signup, Listing and Features for business in Nigeria: Basically we need these 2 highly effective plans
- A Perfect GMB Optimization + Reviews
- An Awesome NAP Citations to power them
In implementing a successful Google My Business Signup, Listing and Features for business in Nigeria, you need to get into the Local Pack
Google only shows business listings in Local Packs. If you intend to take advantage of Local Pack feature, you need to get listed on Google My Business page.
Google My Business for Local SEO for business in Nigeria
Google My Business is an online tool by Google where you can tell Google about your business, the kind of business you are, where you’re located, the hours you’re open, and more.
It is a free product that allows business owners like you to verify and submit basic details about their business to Google, and engage with existing and potential customers across Google’s properties free of charge.
Has long as you have a bonafide brick-and-mortar location, you are eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing.
Google My Business listings Local SEO implementation
To be part of the Local park, you must follow the steps below to fully optimize your business to appear during local search:
- Create your Google My Business page
- Claim your Google My Business page listing
- Verify your Google My Business page listing
- Optimize your Google My Business page listing and
- Create and manage your citations
It is very important you create a Google My Business page, because without it your business will not have a presence in Local Pack or Local Maps Search Results Page (SERP).
Now you need to check to see if you already have an unclaimed Google My Business page listing. Check to see if it is unclaimed. If it is, claim and verify it. Check to see here
If no listing shows up for your business, then create a new Google My Business page — https://www.google.com/business/. Make sure you to login with the same Gmail account that has your website’s Google Analytic and Google Search Console.
Google My Business Signup, Listing and Features: Unique business name
Enter your unique business name and click next
Google My Business Signup, Listing and Features: Choose a category
Enter the unique category you want to feature your business listings. See image below and click next. For example, if you deal in food stuffs you can select from the categories such as:
- Food bank
- Food court
- Food broker
- Food producer
- Food manufacturer
Now, add a location that customers can visit. This should be your office, physical store or any physical location where you want to physically receive customers. Choose yes for now and click on next.
Considering rankings standpoint, the category field is the most important attribute you can optimize on Google My Business. Google maintains a taxonomy of several thousand categories to describe local businesses, and by typing in a few characters of a keyword that describes your business, you’ll probably find a match that is close to what you want.
Google My Business Signup, Listing and Features: Enter your address details such as:
You are required to enter details such as country, street, Local government area, city, post code and state in this window. Click Next after you fill in these details.
In the next window that displays choose either “yes I also serve them outside my location” or “No I don’t”. If you are a service area business, then make sure you select “yes I also serve them outside my location”. Click next.
If you are a service area business, then make sure you select “I serve customers at their location”. Then select your service area and/or a service area radius.
In both cases make sure that your NAP (Name of Business, Address of Business, Phone number of Business) are correct. It will be crucial when you start optimising for local search.
Google My Business Local SEO : Choose the areas you have in mind to serve
In The next window that appears, add the areas you serve. Though this is optional, I advise you fill it up as it will make sure your business listings appear when there is a search on Google in these areas. Moreover Google gives you suggestions based on your address entered using proximity based on kilometres.
Google My Business Signup, Listing and Features : Now enter your phone number
Though Google makes this optional, I strongly advise that you enter your contact phone number. Just make sure that your NAP (Name of Business, Address of Business, Phone number of Business) are correct and same with that on your website or any of your Social Media platforms.
This is very crucial in your implementation of Local SEO for a business in Nigeria.
Google My Business Signup, Listing and Features : Add your website details
Here you are expected to enter your website details. Though Google makes this optional, I strongly advise that you enter your website address if you have one. This ensures that your website address is displayed when your listings appear during SERP. Click next when you enter your website URL.
Google My Business Local SEO : Stay in the know
In this window, you are required to subscribe to Google updates and recommendations. Choose either yes or no.
Round off your listing filling
Once this window displays then you have enter all the information required by Google My Business Platform for including your listings. Now, click on finish.
Verify your business listing on Google
Once you click on finish, Google will take you to the next window where you are expected to verify your business listing on Google My Business. Once your business listing is verified, you can optimize it and start taking advantage of its benefits.
You can choose to verify in now or later. I strongly advise you hit the verify button so you can enjoy all that Google My Business provide for free advertisement of your business.
Choose your business operation time
Google also display the window below for you to choose your business operation duration. If you are strictly an online business platform. I suggest you also choose Sunday alongside the other days of the week. Choose 24 hours too. Be thorough. Wrong business hours or can harm your business’s reputation.
If you have a physical location choose your operating hours and days and click save to continue. Add business hours, making sure that these matches the hours listed on your website. Pay special attention if you have several locations with different working hours.
Google My Business Local SEO Business description
The next window that appears is where you enter the details of your business description. Note that a proper and detailed business description is key to being a match to the relevant user search queries.
The description box allows you to enter not more than 750 characters for your business description as shown below:
Google My Business Business images
Upload relevant images that are really relevant to your business here. Make sure the images you upload are yours and are image showing your workers and business buildings and services. Ensure the images are well light and easy to understand. Click save when you are done.
A picture is worth a thousand words and images play a very important part in the decision-making process by customers. You also need to monitor this section very well because users are able to add images to your listing via Maps.
Google My Business Local SEO Business profile almost ready
In the next window, Google tells you that you can continue the editing of your business profile anytime you like. Click continue to take you to the Google My Business dashboard of your business listings.
Your Google My Business business listings dashboard
Below is an image of a business listings dashboard on Google My Business (Truelight foods).
Your Google My Business Other available options
Other categories to fill up will show up after you get logged into your dashboard and after you might have verified your business listings. The following are what you must look into:
- Reviews – Get your customers to review your business. Customer reviews are one of the easiest and most sustainable practices you can implement to improve your SEO.
Therefore, reach out to your customers and send a customer review link from your Google My Business platform to them to submit there review directly by themselves. Never submit fake review or buy review. An example of reviews shown for a search on Secondary schools in Nigeria is shown below:
- Photos – Make sure to upload pictures that is related to your business. These can have positive effect on customer decisions.
- Insights – The Insights section provides information on where customers found your listing and what action they took.
- Posts – Take advantage of creating a post allows you to publish events, products and services directly and instantly in search and Maps.
Your NAP (Name, Address, Phone number) needs to be listed the same way everywhere! This means every little thing in your business name and address. If your business is at XYZ Lollypop Street on Finelib, it must also be same on Vconnect and every other citation platforms. Know that details really count in local SEO.
If you don’t have the manpower (or willpower) and you have the budget, an agency or consultant might be a good idea. If you want an idea of how much you’d be looking to pay if you went in this direction, check out this price list on Local SEO price listings by EducraftMedia.
Millions of people use search engines such as Google every day in Nigeria to search the internet, looking for products and services that solve their problems . The question is, when people do these search, does your website show up.
Don’t just read this post on In this post on Google My Business Signup, Listing and Features, and go to sleep. You need to take action. You should realize that improving your performance across each of these criteria will help you rank better for local searches, and attract more customers.
Hope you enjoyed this post on Google My Business Signup, Listing and Features . Wishing you a successful implementation of all you’ve learnt in this post. Please, do not forget to share this post . A friend might be in need of this. Let me know which of the Google My Business Features above you implemented in the comment section.
Johnson Omoregie is an SEO specialist/Website Developer/ SEO Copywriter/Content Developer. He eats and sleeps Search Engine Optimization (SEO)/Digital Marketing. And help business generate leads and conversions through Organic Traffic. He is the author of Business Profit Blueprint: Million Dollar Tips To Promote Your Business And Increase Profit.