Making Use of A Digital Marketing Company Nigeria?

Are you in need of a Digital Marketing Company in Lagos Nigeria? Do you actually know how many leads and prospects you are missing out on just because you are not embarking on DIGITAL MARKETING for your business. You are generally leaving money on table for others to take.

Your potential customers are looking for products and services like yours right now. Your competitors are already making use of a Digital Marketing Company like EducraftMedia Digital Marketing Company in Lagos Nigeria – for their digital marketing campaigns so, don’t be left out.

How to decide if your business needs in  Digital Marketing and EducraftMedia Digital Marketing Company in Lagos Nigeria sync.

There are really only two key questions you need to answer when it comes to deciding whether or not your business needs and digital marketing strategy and Digital Marketing Company in Lagos Nigeria -EducraftMedia.

They are:

1. Is my audience online/is it going to be online?

If your customers use digital technology to research and/or purchase the products and services you provide, then you absolutely need to embrace digital marketing now in order to engage with them and retain them. If they don’t, then you don’t.

It really is that simple. Just bear in mind that as the next generation of consumers start to become your new customers, they are likely to demand more digital interaction from your business. If you’re not in a position to deliver that, they could well choose to spend their money elsewhere.

2. Are my products/services/brands suited to digital marketing and EducraftMedia Digital Marketing Company in Lagos Nigeria?

This can be a tricky one – but the answer is usually yes. Typically it doesn’t matter what your product, service or brand is: as long as you have established that there is a viable online audience for it (see question 1), then you should be promoting it online.

At EducraftMedia Digital Marketing Company in Lagos Nigeria we know product suite

While some products and services are obviously more suited to online purchase and fulfillment than others (digital files, such as e-books or music, spring to mind), you will also find being marketed effectively through digital channels plenty of items that few people would ever dream of actually purchasing over the internet.

Consumers go online to research, evaluate and compare their choices. They make purchasing decisions based on the quality of their online experience, then head to a bricks-and-mortar store to hand over their cash. Boats, cars, houses, apartments, horses, tractors – you name it – they are all being actively and successfully marketed online.

As a Digital Marketing Company in Lagos Nigeria We Know That..

The Internet is fundamentally different from all other communication channels because we can learn so much about our customers. We can identify their habits, their technologies, and their preferences.

The freedom that the web offers has fundamentally altered the company/customer relationship, upending it and putting the empowered customer in the driver’s seat.

If you’re non-technical the world of digital marketing may seem a bit daunting at first. All that technology must be really complicated… right? Not necessarily. One of the key things to remember if you’re new to digital marketing is this: digital marketing isn’t actually about technology at all, it’s all about people.

At EducraftMedia Digital Marketing Company in Lagos Nigeria, we base our digital marketing campaigns on buyers persona to deliver the best leads and conversions for our clients all over Nigeria.

In that sense it’s similar to traditional marketing: it’s about people (marketers) connecting with other people (consumers) to build relationships and ultimately drive sales.

EducraftMedia- Digital Marketing Company in Lagos Nigeria will like to take a leap with you.  So let’s take the leap together! Let’s discover what digital marketing campaign can do for your business—more importantly—for your customers.

Why you need EducraftMedia Digital Marketing Company in Lagos Nigeria for your business in Nigeria

Why do you need digital marketing company in Nigeria and a digital marketing strategy for your business in Nigeria? The simple answer: because without one you will miss opportunities and lose business.

Formulating a digital marketing strategy will help you to make informed decisions about your foray into the digital marketing arena, and ensure that your efforts are focused on the elements of digital marketing that are most relevant to your business.

Harnessing The Power Of Digital Marketing With Digital Marketing Company in Lagos Nigeria

If you’re going to harness the power of digital marketing to drive your online business to dizzying new heights, you need a thorough understanding of your market, how your customers are using digital technology, and how your business can best utilize that same technology to build enduring and mutually rewarding relationships with them.

Utilizing the 3i Principles in your digital marketing effort in Nigeria?

The 3i Principles—Initiate, Iterate, and Integrate—form the foundation for all Digital Marketing Methodologies and are key to any successful marketing strategy.

Principle 1: Initiate

Our greatest challenge as marketers is shutting up! Digital truly is for dummies, in the sense that every question you may have about budget, resources, strategy, and channels is answered by the consumer—if only we would listen!

The initiate principle of digital marketing states that the customer is the starting and finishing point for all digital activities. The answer to all questions is “let the customer decide.”

Don’t be too quick jumping into digital channels

Many people are too quick to jump into managing digital channels. They set up blogs, websites, and social media profiles and start publishing nonspecific content about themselves, their companies, and their products. They fail to realize that digital channels are not broadcast channels in the traditional sense of the term.

In fact, they are interaction channels that facilitate a two-way conversation. By taking the time to find out what your customers are doing online, your digital activities will become radically more effective. Your customers are speaking online. Are you listening?

Principle 2: Iterate

Within minutes of publishing an ad, we can see what the click-through rates, response rates, and conversion rates are. More importantly, the content or design of the ad can be changed a limitless number of times in response to user actions.

This ability to publish, track response, and tweak accordingly is the greatest strength of the Internet and produces the second of our principle.

Tweaking A Digital Marketing Campaign

This principle emphasizes the importance of tweaking a digital marketing campaign in response to user interaction. Each digital marketing channel is most effective when you apply an iterative process, and the more iterations of the campaign you apply, the more effective each becomes.

There are some key implications of this iterative process.

Our Digital Marketing Agency in Lagos Nigeria knows that the first published idea is not necessarily the best

To begin with, the first published idea is not necessarily the best. The mythical advertising mogul who devises a killer campaign is a thing of the past. Why?

Because your customers are better at describing what they want than any advertiser is. Remain open to what your customers are doing in their interactions with your campaign and be prepared to change it. Your campaign can, and will, improve over its lifetime.

Next, the length of the iteration depends on the channel. For example, if you send a weekly email newsletter you will review open rates and click-through rates within a day or two of sending your newsletter.

You will then apply those insights to your next campaign in terms of what did and did not resonate with customers. So your iterative loop for your specific email marketing campaign will typically be a week long.

Principle 3: Integrate

Integration as a principle is crucial to effective digital marketing. It works at three levels:

  • Integrate your efforts across digital channels. Integration across digital channels is about using information gleaned through one channel to improve the effectiveness of another digital channel.
  • It can be as simple as sharing information learned through search engine optimization with your email marketing team.
  • Integrate your digital and traditional marketing efforts. Integration of digital and traditional marketing involves using information gathered from your digital marketing efforts and integrating it into your traditional marketing strategy.
  • For example, when writing the script for a radio ad you should use the same keywords that resonate with customers using search engines.
  • Any opportunity to learn from your customers can be shared across all channels to improve the effectiveness of all of your communications and marketing campaigns.
  • Integrate your reporting sources. Companies who engage with digital marketing obtain an abundance of data about their customers.
  • However, it is important to gather data in a way that allows you to make good business decisions. An integrated view of your customers is a good place to start. Luckily, a lot of the work can be done for you by using a tool such as Google Analytics.
  • For example, this tool can provide you with detailed information on the source of the traffic coming to your website.
  • What percentage of your site visitors come from email versus paid search advertising? Which visitors convert more quickly?
  • Where should you be increasing your digital budget and where should you be reducing it?
  • Making business decisions based on the true value of your digital marketing is a crucial step in implementing and justifying your digital marketing strategy.

The shift from Yahoo to Google

The shift from Yahoo! to Google 10 years ago was not a result of Google’s marketing—as users we made the leap because we gained more control over how we searched for information.

The eCommerce site eBay allowed us to sell anything to anyone for any price at any time. Facebook allowed us to stay in touch with people all over the world whenever and however we like.

All the great leaps forward in digital technologies have been characterized by one thing—they have given you and me more control over our lives. At this point, EducraftMedia- Digital Marketing Company in Lagos Nigeria will like to hear from you. Visit our Contact Page to send us a mail.

We can now learn about our customers

The Internet is fundamentally different from all other communication channels because we can learn so much about our customers. We can identify their habits, their technologies, and their preferences.

The freedom that the web offers has fundamentally altered the company/customer relationship, upending it and putting the empowered customer in the driver’s seat.

With these advances in communication and web technology, the walls have fallen not only between a company and its customer but between fellow customers, who can publicly share their experiences—the good, the bad, and the ugly!

If you’re non-technical the world of digital marketing may seem a bit daunting at first. All that technology must be really complicated… right? Not necessarily.

One of the key things to remember if you’re new to digital marketing is this: digital marketing isn’t actually about technology at all, it’s all about people.

In that sense it’s similar to traditional marketing: it’s about people (marketers) connecting with other people (consumers) to build relationships and ultimately drive sales.

The primary challenge for any business

The primary challenge for any business, no matter how large or small, is quite simple—how to get its product or service into the hands of the customer. How the company will achieve this is informed by market research, gut instinct, polls, surveys, and research about existing habits and activities.

However, when conducting market research, especially surveys, we need to take one key factor into account—people lie! The Internet enables us to learn from market reality by looking at what people actually do online.

We can use social listening tools to research customers’ activities and preferences based on their online habits and to complement our market research.

Potential of Digital marketing and digital marketing company in Nigeria

Technology merely affords you, the marketer, new and exciting platforms that allow you to connect with people in increasingly diverse and relevant ways.

Digital marketing is not about understanding the underlying technology, but rather about understanding people, how they are using that technology, and how you can leverage that to engage with them more effectively.

Yes, you have to learn to use the tools at your disposal – but understanding people is the real key to unlocking the potential of digital marketing.

Advertising in Nigeria

Digital Marketing Experts in Lagos Nigeria

Advertising can be intoxicating. The spin, the story, the message, the call to action, the image, the placement, the measurement, the refinement. It all adds up to a powerful cocktail that can ultimately change the world.

At its core, advertising is all about influencing people – persuading them to take the actions we want, whether that is choosing a particular brand of noodles, picking up the phone, filling in a mailing coupon or visiting a website.

Done well, the power of advertising can achieve amazing things, and if you’re in business you’re already doing it, and will continue to do so.

Digital Marketing : Social Media Marketing 

Facebook Ads, Instagram Ads, Pinterest Ads, Twitter Ads, Google PPC) Re-targeting Ads, Display Ads, engaging and remarkable content, Appearing on Google’s SERP, Search Engine Marketing, Search Engine Optimization, understanding Inbound Methodology, Copy-writing, Branding the right way, are channels for you to understand your customers journey and engaging them the way they want to be communicated to.

You do not have to comprehend these terms, because we already did that for you since we know you are busy with running your business. We can help you reach out to your targeted audience or prospects and increase your leads.

Digital Marketing Experts in Lagos Nigeria

Digital Marketing: The Buyers Journey

Yes we know the bottom-line of every advertising is Conversion.

We can help you understand your Buyers Journey (customers) and develop targeted Paid Media Advertisement on Social Media Platforms and Google AdWords to positively engage with your prospects and customers, better understanding of your customers journey, generate more leads and increase your overall profitability.

Digital Marketing Services, SEO Services Lagos Nigeria-EducraftMedia

EducraftMedia is all about providing an excellent experience to anyone who interacts with our agency in any way.

Everyone who comes in contact with our agency should come away from the experience feeling like they’ve been helped and understand.

If we do not deliver on our promises, then you get your money back. Yes you heard right! Money Back Guarantee.

We at EducraftMedia , Digital Marketing Company in Lagos Nigeria, delivers on our promises.

We will like to hear from you. Take up these free offers now!

Digital Marketing Company in Lagos Nigeria -EducraftMedia, we just want you to make profit.

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